Bügeleisen
Bügeleisen clears our launch bar: a $7.5M/yr market growing +24.3% this quarter with returns at 3.0%.
Flapen Score
Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +16 vs the category median of 48
Is Bügeleisen profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Bügeleisen is a €7.5M/yr Amazon Germany market (4.3M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Launch it — 64/100.
Bügeleisen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +24.3% over the last 90 days and 4.2% of searches end in a purchase.
€7.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 42 products
Top Bügeleisen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Russell Hobbs Dampfbügeleisen [2600W 210 g Extra-Dampfstoß] Bügeleisen (300ml Wassertank Keramik-Bügelsohle Selbstreinigungs- & Sprühwasserfunktion Antikalk & Tropfstopp 70 g/min Dampf) 20562-56](https://m.media-amazon.com/images/I/41Ho+QRUfqL.jpg)
Russell Hobbs Dampfbügeleisen [2600W 210 g Extra-Dampfstoß] Bügeleisen (300ml Wassertank Keramik-Bügelsohle Selbstreinigungs- & Sprühwasserfunktion Antikalk & Tropfstopp 70 g/min Dampf) 20562-56
- Price
- €19.00
- Rating
- 4.4/5
- Reviews
- 31,366
- Age
- 9y ago
Philips 3000 Series Dampfbügeleisen 2000 W Dampfstoß bis zu 140 g Gleichmäßiger Dampfausstoß 30 g/min Vertikaldampf Keramikbügelsohle Tropf-Stopp-System 35 Sek Aufheizzeit (DST3010/30)
- Price
- €23.92
- Rating
- 4.4/5
- Reviews
- 15,794
- Age
- 4y ago
Philips Series 7000 Dampfbügeleisen 2800 W konstante Dampfleistung 50 g/min Dampfstoß 250 g Vertikaldampf SteamGlide Plus Bügelsohle Louros-/Hellblau (DST7020/20)
- Price
- €47.83
- Rating
- 4.4/5
- Reviews
- 3,210
- Age
- 3y ago
Philips 7000 Series Dampfbügeleisen Konstante Dampfleistung von 50 g/Min Dampfstoß von 250 g SteamGlide Elite-Bügelsohle Automatische Sicherheitsabschaltung (DST7040/80)
- Price
- €55.57
- Rating
- 4.4/5
- Reviews
- 15,794
- Age
- 3y ago
![Russell Hobbs Dampfbügeleisen [3100W 210 g Extra-Dampfstoß] Bügeleisen Power (350ml Wassertank Keramik Bügelsohle Selbstreinigungs- & Sprühwasserfunktion Antikalk & Tropfstopp 70g/min) 20630-56](https://m.media-amazon.com/images/I/416i-o5f--L.jpg)
Russell Hobbs Dampfbügeleisen [3100W 210 g Extra-Dampfstoß] Bügeleisen Power (350ml Wassertank Keramik Bügelsohle Selbstreinigungs- & Sprühwasserfunktion Antikalk & Tropfstopp 70g/min) 20630-56
- Price
- €29.03
- Rating
- 4.3/5
- Reviews
- 7,599
- Age
- 11y ago
Trending
90-day click momentum
Philips 5000 series DST5010/10 Dampfbügeleisen
- Price
- €32.29
- Rating
- 4.4/5
- Reviews
- 15,794
- Age
- 5y ago
Philips 7000 Series Dampfbügeleisen Konstante Dampfleistung von 50 g/Min Dampfstoß von 250 g SteamGlide Elite-Bügelsohle Automatische Sicherheitsabschaltung (DST7040/80)
- Price
- €55.57
- Rating
- 4.4/5
- Reviews
- 15,794
- Age
- 3y ago
GRUNDIG SI 3550 Dampfbügeleisen 2.400 W 120 g/Min Dampfstoß 25 g/Min Dampfleistung Keramik-Bügelsohle 220 ml Wassertank Drip Stop Anti-Kalk-Technologie Weiß/Türkis
- Price
- €14.46
- Rating
- 4.3/5
- Reviews
- 182
- Age
- 10mo ago
Philips Azur 8000 Serie Dampfbügeleisen - 70 g/min Dauerdampf 240 g Turbo-Dampfstoß 3000 W Leistung OptimalTEMP-Technologie Grün Opal (DST8030/70)
- Price
- €75.34
- Rating
- 4.3/5
- Reviews
- 5,711
- Age
- 3y ago
Philips Dampfbügeleisen 3000 Series - 2.400W konstante Dampfleistung von 40 g/Min. 180g Dampfstoß Keramikbügelsohle Vertikaldampf blau (DST3031/20)
- Price
- €31.83
- Rating
- 4.4/5
- Reviews
- 11,677
- Age
- 4y ago
Newest
by launch date
Amazon Basics Dampfbügeleisen mit antihaftbeschichteter Sohlplatte 1800W 20g kontinuierlicher Dampf 200-ml-Tank Blau
- Price
- €16.44
- Rating
- 4.3/5
- Reviews
- 200
- Age
- 8mo ago
Rolipo Dampfglätter 1640W 400ML Steamer Wassertank Dampfbürste Faltenentferner für Zuhause Büro Reisen Weiß
- Price
- €32.45
- Rating
- 4.4/5
- Reviews
- 1,859
- Age
- 8mo ago
GRUNDIG SI 3550 Dampfbügeleisen 2.400 W 120 g/Min Dampfstoß 25 g/Min Dampfleistung Keramik-Bügelsohle 220 ml Wassertank Drip Stop Anti-Kalk-Technologie Weiß/Türkis
- Price
- €14.46
- Rating
- 4.3/5
- Reviews
- 182
- Age
- 10mo ago
Braun Dampfbügeleisen TexStyle 1 SI1029BL Bügeleisen Antihaftbeschichtete Bügelsohle 120 g/min Dampfstoß Leitungswassergeeignet schnelles Aufheizen (35 Sek.) 220 ml 1.900 Watt Blau
- Price
- €19.29
- Rating
- 4.5/5
- Reviews
- 1,905
- Age
- 1y ago
Tefal Freemove Power kabelloses Dampfbügeleisen 2600 Watt 40 g/Min. Dampfmenge 220 g/Min. Dampfstoß 250 ml Wassertank Auto-Off kratzfeste Keramik-Bügelsohle Tropfstopp Eukalyptus FV6670E0
- Price
- €61.94
- Rating
- 3.8/5
- Reviews
- 147
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
13 rising
Sellers
243
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
10%
- PHILIPS50%
- Russell Hobbs17%
- Tefal13%
- Braun4%
- GRUNDIG4%
- AEG3%
- Open — no brand owns it (7 brands, 10%)
Bügeleisen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.9×
Top Bügeleisen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bügeleisen2.0M/yr
- dampfbügeleisen867K/yr
- iron398K/yr
- bügeleisen dampf324K/yr
- bügeleisen kabellos147K/yr
- steam iron66K/yr
- philips bügeleisen70K/yr
- tefal bügeleisen74K/yr
- bügeleisen tefal60K/yr
- bügeleisen philips56K/yr
What reviews say buyers love and hate about Bügeleisen
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Super Produkt”
“Super in der Handhabung”
“Super Preis/Leistung”
“Macht was soll”
“Gewicht ok”
What buyers complain about
64% of reviews“Einziges Manko ist das Gewicht”
“Broken”
“Total schlechter Bügeleisen”
“Heizplatte wurde aber immer noch nicht warm.”
“Tropft statt bügelt”
Bügeleisen return rate & reasons
Why buyers send it back, as a share of all return requests.
3.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bügeleisen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
