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Bügeleisen

Maybe

Shoppers spend an estimated $7.5M a year here. But the average product has 5,374 reviews to catch up to, so Bügeleisen is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +16 vs the category median of 48
Market size
€7.5M/yr4.3M searches / yr
90-day growth
+24.3%search demand this quarter
Competition
38%top-5 click share · 13 brands · 243 sellers

Flapen Score

Bügeleisen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bügeleisen is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bügeleisen market on Amazon at a glance

Shoppers on Amazon Germany searched for Bügeleisen 4.3M times last year and spent an estimated €7.5M. The top 5 brands take 87% of clicks. Demand peaks in Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7.5M a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
+24.3%
Conversion, latest week
4.2%
Market size, estimated
€7.5Ma year
Peak month
July1.9× the quietest month
Top search term
bügeleisen2.0M searches a year

02 · Price

A sale here is worth €41.60.

Listings sell for €41.60 on average, from €11.79 to €145.94. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At €41.60 that is €104K to €125K a year per listing.

Average price
€41.60inside the $15 to $100 sweet spot
Price range
€11.79–€145.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
2,500–3,000
Revenue per listing a year
€104K–€125K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #12 within Waschen & Bügeln. It carries 5,374 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
3.6%
Average rank
#12in Waschen & Bügeln
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
5,374per listing
Listings tracked
42

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
46 months

Products

Top Bügeleisen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

243

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

38%

Top 20: 81%

Open market

10%

  • Brand 150%
  • Brand 217%
  • Brand 313%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 10%)

Demand

Bügeleisen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Bügeleisen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bügeleisen2.0M/yr
  • dampfbügeleisen867K/yr
  • iron398K/yr
  • bügeleisen dampf324K/yr
  • bügeleisen kabellos147K/yr
  • steam iron66K/yr
  • philips bügeleisen70K/yr
  • tefal bügeleisen74K/yr
  • bügeleisen tefal60K/yr
  • bügeleisen philips56K/yr

Reviews and returns

What reviews say buyers love and hate about Bügeleisen

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Gewicht schwer”
3.0%of orders come back
“Einziges Manko ist das Gewicht”
A buyer, on “Gewicht schwer”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bügeleisen questions

Answered from the same tracked data.