Bügeleisen
MaybeShoppers spend an estimated $7.5M a year here. But the average product has 5,374 reviews to catch up to, so Bügeleisen is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +16 vs the category median of 4864
- Market size
- €7.5M/yr4.3M searches / yr
- 90-day growth
- +24.3%search demand this quarter
- Competition
- 38%top-5 click share · 13 brands · 243 sellers
Flapen Score
Bügeleisen against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bügeleisen is stronger. Inside it, weaker.
Market
The Bügeleisen market on Amazon at a glance
Shoppers on Amazon Germany searched for Bügeleisen 4.3M times last year and spent an estimated €7.5M. The top 5 brands take 87% of clicks. Demand peaks in Jul. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7.5M a year.
- Searches, last 12 months
- 4.3M
- Growth, 90 days vs prior 90
- +24.3%
- Conversion, latest week
- 4.2%
- Market size, estimated
- €7.5Ma year
- Peak month
- July1.9× the quietest month
- Top search term
- bügeleisen2.0M searches a year
02 · Price
A sale here is worth €41.60.
Listings sell for €41.60 on average, from €11.79 to €145.94. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At €41.60 that is €104K to €125K a year per listing.
- Average price
- €41.60inside the $15 to $100 sweet spot
- Price range
- €11.79–€145.94
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- €104K–€125K
- Returns
- 3.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #12 within Waschen & Bügeln. It carries 5,374 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 98%
- Out of stock, average day
- 3.6%
- Average rank
- #12in Waschen & Bügeln
- Average rating
- 4.30 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,374per listing
- Listings tracked
- 42
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Bügeleisen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Russell Hobbs Dampfbügeleisen [2600W 210 g Extra-Dampfstoß] Bügeleisen (300ml Wassertank Keramik-Bügelsohle Selbstreinigungs- & Sprühwasserfunktion Antikalk & Tropfstopp 70 g/min Dampf) 20562-56](https://m.media-amazon.com/images/I/41Ho+QRUfqL.jpg)
Russell Hobbs Dampfbügeleisen [2600W 210 g Extra-Dampfstoß] Bügeleisen (300ml Wassertank Keramik-Bügelsohle Selbstreinigungs- & Sprühwasserfunktion Antikalk & Tropfstopp 70 g/min Dampf) 20562-56
- Price
- €19.00
- Rating
- 4.4/5
- Reviews
- 31,366
- Age
- 9y ago

Philips 3000 Series Dampfbügeleisen 2000 W Dampfstoß bis zu 140 g Gleichmäßiger Dampfausstoß 30 g/min Vertikaldampf Keramikbügelsohle Tropf-Stopp-System 35 Sek Aufheizzeit (DST3010/30)
- Price
- €23.92
- Rating
- 4.4/5
- Reviews
- 15,794
- Age
- 4y ago

Philips Series 7000 Dampfbügeleisen 2800 W konstante Dampfleistung 50 g/min Dampfstoß 250 g Vertikaldampf SteamGlide Plus Bügelsohle Louros-/Hellblau (DST7020/20)
- Price
- €47.83
- Rating
- 4.4/5
- Reviews
- 3,210
- Age
- 3y ago

Philips 7000 Series Dampfbügeleisen Konstante Dampfleistung von 50 g/Min Dampfstoß von 250 g SteamGlide Elite-Bügelsohle Automatische Sicherheitsabschaltung (DST7040/80)
- Price
- €55.57
- Rating
- 4.4/5
- Reviews
- 15,794
- Age
- 3y ago
![Russell Hobbs Dampfbügeleisen [3100W 210 g Extra-Dampfstoß] Bügeleisen Power (350ml Wassertank Keramik Bügelsohle Selbstreinigungs- & Sprühwasserfunktion Antikalk & Tropfstopp 70g/min) 20630-56](https://m.media-amazon.com/images/I/416i-o5f--L.jpg)
Russell Hobbs Dampfbügeleisen [3100W 210 g Extra-Dampfstoß] Bügeleisen Power (350ml Wassertank Keramik Bügelsohle Selbstreinigungs- & Sprühwasserfunktion Antikalk & Tropfstopp 70g/min) 20630-56
- Price
- €29.03
- Rating
- 4.3/5
- Reviews
- 7,599
- Age
- 11y ago
Trending
estimated 90-day click momentum
Philips 5000 series DST5010/10 Dampfbügeleisen
- Price
- €32.29
- Rating
- 4.4/5
- Reviews
- 15,794
- Age
- 5y ago

Philips 7000 Series Dampfbügeleisen Konstante Dampfleistung von 50 g/Min Dampfstoß von 250 g SteamGlide Elite-Bügelsohle Automatische Sicherheitsabschaltung (DST7040/80)
- Price
- €55.57
- Rating
- 4.4/5
- Reviews
- 15,794
- Age
- 3y ago

GRUNDIG SI 3550 Dampfbügeleisen 2.400 W 120 g/Min Dampfstoß 25 g/Min Dampfleistung Keramik-Bügelsohle 220 ml Wassertank Drip Stop Anti-Kalk-Technologie Weiß/Türkis
- Price
- €14.46
- Rating
- 4.3/5
- Reviews
- 182
- Age
- 10mo ago

Philips Azur 8000 Serie Dampfbügeleisen - 70 g/min Dauerdampf 240 g Turbo-Dampfstoß 3000 W Leistung OptimalTEMP-Technologie Grün Opal (DST8030/70)
- Price
- €75.34
- Rating
- 4.3/5
- Reviews
- 5,711
- Age
- 3y ago

Philips Dampfbügeleisen 3000 Series - 2.400W konstante Dampfleistung von 40 g/Min. 180g Dampfstoß Keramikbügelsohle Vertikaldampf blau (DST3031/20)
- Price
- €31.83
- Rating
- 4.4/5
- Reviews
- 11,677
- Age
- 4y ago
Newest
by launch date
Amazon Basics Dampfbügeleisen mit antihaftbeschichteter Sohlplatte 1800W 20g kontinuierlicher Dampf 200-ml-Tank Blau
- Price
- €16.44
- Rating
- 4.3/5
- Reviews
- 200
- Age
- 8mo ago

Rolipo Dampfglätter 1640W 400ML Steamer Wassertank Dampfbürste Faltenentferner für Zuhause Büro Reisen Weiß
- Price
- €32.45
- Rating
- 4.4/5
- Reviews
- 1,859
- Age
- 8mo ago

GRUNDIG SI 3550 Dampfbügeleisen 2.400 W 120 g/Min Dampfstoß 25 g/Min Dampfleistung Keramik-Bügelsohle 220 ml Wassertank Drip Stop Anti-Kalk-Technologie Weiß/Türkis
- Price
- €14.46
- Rating
- 4.3/5
- Reviews
- 182
- Age
- 10mo ago

Braun Dampfbügeleisen TexStyle 1 SI1029BL Bügeleisen Antihaftbeschichtete Bügelsohle 120 g/min Dampfstoß Leitungswassergeeignet schnelles Aufheizen (35 Sek.) 220 ml 1.900 Watt Blau
- Price
- €19.29
- Rating
- 4.5/5
- Reviews
- 1,905
- Age
- 1y ago

Tefal Freemove Power kabelloses Dampfbügeleisen 2600 Watt 40 g/Min. Dampfmenge 220 g/Min. Dampfstoß 250 ml Wassertank Auto-Off kratzfeste Keramik-Bügelsohle Tropfstopp Eukalyptus FV6670E0
- Price
- €61.94
- Rating
- 3.8/5
- Reviews
- 147
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
13 rising
Sellers
243
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 81%
Open market
10%
- PHILIPS50%
- Russell Hobbs17%
- Tefal13%
- Braun4%
- GRUNDIG4%
- AEG3%
- Open — no brand owns it (7 brands, 10%)
Demand
Bügeleisen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.9×
Search terms
Top Bügeleisen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bügeleisen2.0M/yr
- dampfbügeleisen867K/yr
- iron398K/yr
- bügeleisen dampf324K/yr
- bügeleisen kabellos147K/yr
- steam iron66K/yr
- philips bügeleisen70K/yr
- tefal bügeleisen74K/yr
- bügeleisen tefal60K/yr
- bügeleisen philips56K/yr
Reviews and returns
What reviews say buyers love and hate about Bügeleisen
We read the reviews and the return reasons for every product selling here.
“Einziges Manko ist das Gewicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bügeleisen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









