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Buchtasse

Fail

Demand is soft, at -56.5% this quarter, so Buchtasse is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€89K/yr248K searches / yr
90-day growth
-56.5%search demand this quarter
Competition
61%top-5 click share · 20 brands · 22 sellers

Flapen Score

Buchtasse against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Buchtasse is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buchtasse market on Amazon at a glance

Shoppers on Amazon Germany searched for Buchtasse 248K times last year and spent an estimated €89K. The top 5 brands take 63% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -56.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-56.5%
Conversion, latest week
2.4%
Market size, estimated
€89Ka year
Peak month
December20.9× the quietest month
Top search term
bücher tasse40K searches a year

02 · Price

A sale here is worth €15.09.

Listings sell for €15.09 on average, from €9.37 to €24.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €15.09 that is €4K to €8K a year per listing.

Average price
€15.09inside the $15 to $100 sweet spot
Price range
€9.37–€24.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 46.5% of listings are out of stock. The average listing ranks #2,956 within Gläser & Trinkgeschirr. It carries 23 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
68%
Out of stock, average day
46.5%
Average rank
#2,956in Gläser & Trinkgeschirr
Average rating
3.71 starsAmazon Germany average 4.37 stars
Average reviews
23per listing
Listings tracked
22

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Buchtasse products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

€0€9K€18K€27K€36K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 rising

Sellers

22

Est. top-5 brand share

63%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 98%

Open market

33%

  • Stayins23%
  • Klein bottle21%
  • SPHERETRON8%
  • Book-Essentials6%
  • Leseogye5%
  • LOKORI4%

Demand

Buchtasse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Black Friday '25Holiday '25AugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 20.9×

Search terms

Top Buchtasse search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bücher tasse40K/yr
  • buch tasse38K/yr
  • büchertasse27K/yr
  • tasse buch11K/yr
  • tasse bücher12K/yr
  • buchtasse38K/yr
  • buchtasse aus glas18K/yr
  • book mug6K/yr
  • book lover tasse4K/yr
  • tasse buchliebhaber6K/yr

Reviews and returns

What reviews say buyers love and hate about Buchtasse

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Geschenk Zweck”
30%of negative reviews mention “beworben Vs Tatsächliches Produkt”
2.4%of orders come back
“Nicht wie auf dem Foto”
A buyer, on “beworben Vs Tatsächliches Produkt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Buchtasse questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data