Brownie Backform
FailDemand is soft, at -33.7% this quarter, so Brownie Backform is a Fail.
- Flapen Score
- 44 / 100Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 4844
- Market size
- €45K/yr108K searches / yr
- 90-day growth
- -33.7%search demand this quarter
- Competition
- 50%top-5 click share · 22 brands · 49 sellers
Flapen Score
Brownie Backform against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Brownie Backform is stronger. Inside it, weaker.
Market
The Brownie Backform market on Amazon at a glance
Shoppers on Amazon Germany searched for Brownie Backform 108K times last year and spent an estimated €45K. The top 5 brands take 55% of clicks. Demand peaks in Feb–Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -33.7%
- Conversion, latest week
- 3.5%
- Market size, estimated
- €45Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- brownie backform94K searches a year
02 · Price
A sale here is worth €11.81.
Listings sell for €11.81 on average, from €3.09 to €19.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €11.81 that is €1K to €3K a year per listing.
- Average price
- €11.81under the $15 to $100 sweet spot
- Price range
- €3.09–€19.33
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 2.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #94 within Backen. It carries 593 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #94in Backen
- Average rating
- 4.42 starsAmazon Germany average 4.37 stars
- Average reviews
- 593per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Brownie Backform products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ideal Swan Brownie Backform Backblech Brownie Blech Kuchenform mit Trennwänden Größe:31 * 20 * 4.9cm
- Price
- €12.16
- Rating
- 4.5/5
- Reviews
- 588
- Age
- 6y ago

FACKELMANN x Pamela Reif Brownieform Quadratische Backform 23 x 23 x4 cm Pastellrosa Antihaft und hitzebeständig 26566
- Price
- €9.44
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 10mo ago

Original Kaiser Inspiration Springform eckig 24 x 24 cm quadratische Backform mit Deckel Tiramisu Form antihaftbeschichtet klappbarer Griff Kastenform Kuchenform eckig
- Price
- €18.36
- Rating
- 4.4/5
- Reviews
- 2,991
- Age
- 15y ago

Chef Aid Kuchenform Antihaft quadratisch 23x 23 cm aus Karbonstahl robuste Backform für Kuchen Brownies Lasagne und Aufläufe BPA- PFOA- und PTFE-frei Grau
- Price
- €3.09
- Rating
- 4.5/5
- Reviews
- 2,455
- Age
- 11y ago

MasterClass Brownieform mit PTFE- PFOA- und BPA-freiem Antihaftbeschichtung robustes 1mm dickes Karbonstahlblech 34 x 20cm rechteckiges Tablett Backform Grau
- Price
- €14.52
- Rating
- 4.6/5
- Reviews
- 1,595
- Age
- 17y ago
Trending
estimated 90-day click momentum
GOEDCH Brownie Backform: 31.5x20x4cm Antihaftbeschichtete Kuchenform Brownie mit Trennwänden Rechteckige Brownie Backform Pfanne Backblech Brownie mit 18 Trennwänden für Backen von Kuchenkeksen
- Price
- €12.16
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Tala Quadratische Backform aus Karbonstahl Antihaftbeschichtung gleichmäßige Wärmeverteilung breite Griffe ofenfest grau 25.6 x 22.8 x 3.86 cm
- Price
- €8.78
- Rating
- 4.5/5
- Reviews
- 231
- Age
- 7y ago

Tala Performance Quadratische Backform 23 x 23 x 4 2 cm Brownieform aus schwerem Karbonstahl mit Antihaftbeschichtung Kuchenform für Brownies Kuchen Lasagne und Auflauf
- Price
- €6.46
- Rating
- 4.6/5
- Reviews
- 1,891
- Age
- 10y ago

Backefix Brownie Backform Silikon 20×20 cm | eckige quadratische Kuchenform 2000 ml | extra Wandstärke gegen Verformen | Kuchen- & Auflaufform auch ideal für Lasagne| antihaftend BPA- & PFAS-frei
- Price
- €16.50
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 2y ago

FACKELMANN x Pamela Reif Brownieform Quadratische Backform 23 x 23 x4 cm Pastellrosa Antihaft und hitzebeständig 26566
- Price
- €9.44
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 10mo ago
Newest
by launch date
Amazon Basics Rechteckige Antihaft-Backform Spülmaschinen- und Ofenfest 33cm x 22 9cm
- Price
- €12.49
- Rating
- 4.6/5
- Reviews
- 255
- Age
- 9mo ago

FACKELMANN x Pamela Reif Brownieform Quadratische Backform 23 x 23 x4 cm Pastellrosa Antihaft und hitzebeständig 26566
- Price
- €9.44
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 10mo ago

Velicber Brownie Backform Backform Rechteckig 31 x 20 x 3.7 cm Kohlenstoffstahl Backblech Brownies mit 18 Trennwänden & Silikon Spatula Antihaftbeschichtete Backblech für Brownies Kuchen Muffins
- Price
- €13.62
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 10mo ago

GOEDCH Brownie Backform: 31.5x20x4cm Antihaftbeschichtete Kuchenform Brownie mit Trennwänden Rechteckige Brownie Backform Pfanne Backblech Brownie mit 18 Trennwänden für Backen von Kuchenkeksen
- Price
- €12.16
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Dr. Oetker Silikon-Browniebackform Vintage Oster Manufaktur Hochwertiges Platinsilikon Antihaft Vielseitig für Desserts & Teige Pastellgrün
- Price
- €12.90
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
49
Est. top-5 brand share
55%
Top 20: 98%
Est. top-5 click share
50%
Top 20: 94%
Open market
39%
- Ideal Swan16%
- ORIGINAL KAISER13%
- FACKELMANN11%
- Tala9%
- Chef Aid7%
- Master Class6%
Demand
Brownie Backform search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Brownie Backform search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brownie backform94K/yr
- brownie form7K/yr
- backform brownies5K/yr
- brownieform2K/yr
Reviews and returns
What reviews say buyers love and hate about Brownie Backform
We read the reviews and the return reasons for every product selling here.
“Einfach nur Müll”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brownie Backform questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









