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Brotmesser

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -22.3% this quarter, so Brotmesser is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48
Market size
€794K/yr608K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
57%top-5 click share · 23 brands · 153 sellers

Flapen Score

Brotmesser against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Brotmesser is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brotmesser market on Amazon at a glance

Shoppers on Amazon Germany searched for Brotmesser 608K times last year and spent an estimated €794K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 608K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €794K a year.

Searches, last 12 months
608K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
6.6%
Market size, estimated
€794Ka year
Peak month
December1.8× the quietest month
Top search term
brotmesser436K searches a year

02 · Price

A sale here is worth €19.76.

Listings sell for €19.76 on average, from €4.70 to €55.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €19.76 that is €20K to €25K a year per listing.

Average price
€19.76inside the $15 to $100 sweet spot
Price range
€4.70–€55.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
€20K–€25K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #35 within Küchenmesser. It carries 1,529 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#35in Küchenmesser
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
1,529per listing
Listings tracked
29

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Brotmesser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

153

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

57%

Top 20: 92%

Open market

32%

  • Brand 117%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Brotmesser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Brotmesser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brotmesser436K/yr
  • brotmesser wellenschliff90K/yr
  • bread knife22K/yr
  • brotschneidemesser17K/yr
  • wmf brotmesser15K/yr
  • brotmesser wmf16K/yr
  • brot messer9K/yr
  • messer brot3K/yr

Reviews and returns

What reviews say buyers love and hate about Brotmesser

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Haltbarkeit”
1.0%of orders come back
“Für ein Brotmesser in dieser Preisklasse hätte ich eine deutlich bessere Haltbarkeit erwartet”
A buyer, on “Haltbarkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Brotmesser questions

Answered from the same tracked data.