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Brotbackautomat

Fail

Demand is soft, at -38.7% this quarter, so Brotbackautomat is a Fail.

Flapen Score
41
41 / 100
Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 48
Market size
€880K/yr883K searches / yr
90-day growth
-38.7%search demand this quarter
Competition
67%top-5 click share · 14 brands · 74 sellers

Flapen Score

Brotbackautomat against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Brotbackautomat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brotbackautomat market on Amazon at a glance

Shoppers on Amazon Germany searched for Brotbackautomat 883K times last year and spent an estimated €880K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 883K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €880K a year.

Searches, last 12 months
883K
Growth, 90 days vs prior 90
-38.7%
Conversion, latest week
1.1%
Market size, estimated
€880Ka year
Peak month
November2.5× the quietest month
Top search term
brotbackautomat613K searches a year

02 · Price

A sale here is worth €92.31.

Listings sell for €92.31 on average, from €50.97 to €164.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €92.31 that is €23K to €46K a year per listing.

Average price
€92.31inside the $15 to $100 sweet spot
Price range
€50.97–€164.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€23K–€46K
Returns
5.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #10 within Elektrische Küchengeräte. It carries 946 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
13.8%
Average rank
#10in Elektrische Küchengeräte
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
946per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Brotbackautomat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

74

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

21%

  • Brand 123%
  • Brand 222%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Brotbackautomat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Brotbackautomat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brotbackautomat613K/yr
  • bread maker48K/yr
  • brotbackautomaten51K/yr
  • brotbackautomat ohne loch im brot35K/yr
  • brotbackmaschine27K/yr
  • brotbackautomat testsieger stiftung warentest6K/yr
  • panasonic brotbackautomat14K/yr
  • backautomat14K/yr
  • brotbackautomat klein9K/yr
  • unold brotbackautomat9K/yr

Reviews and returns

What reviews say buyers love and hate about Brotbackautomat

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Backen”
10%of negative reviews mention “Kocherlebnis”
5.2%of orders come back
“Dieser Brotbackautomat hat von Anfang an Probleme bereitet”
A buyer, on “Kocherlebnis”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Brotbackautomat questions

Answered from the same tracked data.