Breville
FailThe top 5 brands take 100% of clicks, so Breville is a Fail.
- Flapen Score
- 24 / 100Ranks 4,146 of 4,240 Küche, Haushalt & Wohnen niches · −24 vs the category median of 4824
- Market size
- €145K/yr111K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 71%top-5 click share · 3 brands · 92 sellers
Flapen Score
Breville against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Breville is stronger. Inside it, weaker.
Market
The Breville market on Amazon at a glance
Shoppers on Amazon Germany searched for Breville 111K times last year and spent an estimated €145K. All 3 brands take every click. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €145K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €145Ka year
- Top search term
- breville59K searches a year
02 · Price
A sale here is worth €277.86.
Listings sell for €277.86 on average, from €53.43 to €809.29. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €277.86 that is €0 to €28K a year per listing.
- Average price
- €277.86above the $15 to $100 sweet spot
- Price range
- €53.43–€809.29
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€28K
- Returns
- 5.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #464 within Elektrische Küchengeräte. It carries 4,379 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #464in Elektrische Küchengeräte
- Average rating
- 4.21 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,379per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Breville products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Breville Barista Max Siebträgermaschine | Espressomaschine/Kaffeemaschine mit integriertem Mahlwerk und Milchaufschäumer| 2 8-l-Wasserbehälter | Italienische Pumpe mit 15 Bar | Edelstahl [VCF126X]](https://m.media-amazon.com/images/I/51UC9qfA4kL.jpg)
Breville Barista Max Siebträgermaschine | Espressomaschine/Kaffeemaschine mit integriertem Mahlwerk und Milchaufschäumer| 2 8-l-Wasserbehälter | Italienische Pumpe mit 15 Bar | Edelstahl [VCF126X]
- Price
- €268.98
- Rating
- 3.8/5
- Reviews
- 657
- Age
- 6y ago
![Breville DuraCeramic Waffeleisen | Leicht zu reinigendes Waffeleisen mit Antihaftbeschichtung und tiefen herausnehmbaren Platten | Weiß und Edelstahl [VST072X]](https://m.media-amazon.com/images/I/419f0SSZIkL.jpg)
Breville DuraCeramic Waffeleisen | Leicht zu reinigendes Waffeleisen mit Antihaftbeschichtung und tiefen herausnehmbaren Platten | Weiß und Edelstahl [VST072X]
- Price
- €53.43
- Rating
- 4.6/5
- Reviews
- 1,165
- Age
- 8y ago
![Breville Barista-Espressomaschine Slimline | integrierter Milchaufschäumer | kompakte Kaffeemaschine für Cappuccinos Lattes und mehr | 15-bar-Pumpe | Silber [VCF185X]](https://m.media-amazon.com/images/I/41WyEyyDJvL.jpg)
Breville Barista-Espressomaschine Slimline | integrierter Milchaufschäumer | kompakte Kaffeemaschine für Cappuccinos Lattes und mehr | 15-bar-Pumpe | Silber [VCF185X]
- Price
- €162.97
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 11mo ago

Sage - The Barista Express - Kaffeemaschine mit manuellem Milchaufschäumer & Mahlwerk - Automatisches Mahlen individueller Milchschaum - Gebürsteter Edelstahl Milchkännchen mit Temperaturregelung
- Price
- €414.50
- Rating
- 4.4/5
- Reviews
- 4,067
- Age
- 8y ago

Sage - The Barista Express Impress - Kaffeemaschine mit manuellem Milchaufschumer & integriertem Mahlwerk - Intelligente Dosierung 25 Mahlgradeinstellungen - Gebrsteter Edelstahl
- Price
- €495.06
- Rating
- 4.5/5
- Reviews
- 512
- Age
- 3y ago
Trending
estimated 90-day click momentum
Sage - The Barista Express - Kaffeemaschine mit manuellem Milchaufschäumer & Mahlwerk - Automatisches Mahlen individueller Milchschaum - Gebürsteter Edelstahl Milchkännchen
- Price
- €381.65
- Rating
- 4.4/5
- Reviews
- 4,067
- Age
- 10mo ago

DeLonghi Siebträgermaschine La Specialista Arte EC9155.W Espressomaschine mit Mahlwerk 8 Mahlgrade 15 Bar 3 Temperaturen Milchschaumdüse 1550W 1 7L Tank Weiß inkl. Barista-Kit
- Price
- €309.93
- Rating
- 4.0/5
- Reviews
- 279
- Age
- 3y ago
![Breville DuraCeramic Sandwichmaker mit tiefen Platten | Sandwichtoaster für 2 Scheiben mit variabler Temperatur [VST070X]](https://m.media-amazon.com/images/I/31Wdnt0+R6L.jpg)
Breville DuraCeramic Sandwichmaker mit tiefen Platten | Sandwichtoaster für 2 Scheiben mit variabler Temperatur [VST070X]
- Price
- €56.56
- Rating
- 4.3/5
- Reviews
- 731
- Age
- 10y ago
![Breville 3-in-1 Ultimativer Sandwichmaker | Extra tiefe Platten für Sandwiches Waffeln & Paninis | Herausnehmbare Platten mit Antihaftbeschichtung | Schwarz & Edelstahl [VST098X] | EU-Stecker](https://m.media-amazon.com/images/I/51yyr6vR1IL.jpg)
Breville 3-in-1 Ultimativer Sandwichmaker | Extra tiefe Platten für Sandwiches Waffeln & Paninis | Herausnehmbare Platten mit Antihaftbeschichtung | Schwarz & Edelstahl [VST098X] | EU-Stecker
- Price
- €56.44
- Rating
- 3.9/5
- Reviews
- 89
- Age
- 2y ago
![Breville DuraCeramic Waffeleisen | Leicht zu reinigendes Waffeleisen mit Antihaftbeschichtung und tiefen herausnehmbaren Platten | Weiß und Edelstahl [VST072X]](https://m.media-amazon.com/images/I/419f0SSZIkL.jpg)
Breville DuraCeramic Waffeleisen | Leicht zu reinigendes Waffeleisen mit Antihaftbeschichtung und tiefen herausnehmbaren Platten | Weiß und Edelstahl [VST072X]
- Price
- €53.43
- Rating
- 4.6/5
- Reviews
- 1,165
- Age
- 8y ago
Newest
by launch date
Sage - The Barista Express - Kaffeemaschine mit manuellem Milchaufschäumer & Mahlwerk - Automatisches Mahlen individueller Milchschaum - Gebürsteter Edelstahl Milchkännchen
- Price
- €381.65
- Rating
- 4.4/5
- Reviews
- 4,067
- Age
- 10mo ago
![Breville Barista-Espressomaschine Slimline | integrierter Milchaufschäumer | kompakte Kaffeemaschine für Cappuccinos Lattes und mehr | 15-bar-Pumpe | Silber [VCF185X]](https://m.media-amazon.com/images/I/41WyEyyDJvL.jpg)
Breville Barista-Espressomaschine Slimline | integrierter Milchaufschäumer | kompakte Kaffeemaschine für Cappuccinos Lattes und mehr | 15-bar-Pumpe | Silber [VCF185X]
- Price
- €162.97
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 11mo ago

Sage - The Barista Express - Kaffeemaschine mit manuellem Milchaufschumer & Mahlwerk - Automatisches Mahlen individueller Milchschaum - Schwarzer Sesam Milchknnchen
- Price
- €381.28
- Rating
- 4.4/5
- Reviews
- 4,067
- Age
- 1y ago

Sage - The Barista Touch Impress - Kaffeemaschine mit automatischer Milchaufschäumung integriertem Mahlwerk & Cold Brew-Funktion - Intelligente Dosierung assistiertes Tampern - Gebürsteter Edelstahl
- Price
- €809.29
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 1y ago
![Breville 3-in-1 Ultimativer Sandwichmaker | Extra tiefe Platten für Sandwiches Waffeln & Paninis | Herausnehmbare Platten mit Antihaftbeschichtung | Schwarz & Edelstahl [VST098X] | EU-Stecker](https://m.media-amazon.com/images/I/51yyr6vR1IL.jpg)
Breville 3-in-1 Ultimativer Sandwichmaker | Extra tiefe Platten für Sandwiches Waffeln & Paninis | Herausnehmbare Platten mit Antihaftbeschichtung | Schwarz & Edelstahl [VST098X] | EU-Stecker
- Price
- €56.44
- Rating
- 3.9/5
- Reviews
- 89
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
92
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Breville68%
- Sage25%
- De'Longhi7%
- Open — no brand owns it (0%)
Demand
Breville search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.2× · 8 of 12 months tracked
Search terms
Top Breville search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- breville59K/yr
- breville barista express29K/yr
- breville coffee machine9K/yr
- breville barista5K/yr
- breville bes870xl barista express espressomaschine3K/yr
- breville espresso machine3K/yr
- breville kaffeemaschine3K/yr
Reviews and returns
What reviews say buyers love and hate about Breville
We read the reviews and the return reasons for every product selling here.
“Früh defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breville questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









