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Braun Stabmixer

Fail

The top 5 brands take 100% of clicks, so Braun Stabmixer is a Fail.

Flapen Score
47
47 / 100
Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size
€912K/yr497K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
59%top-5 click share · 5 brands · 119 sellers

Flapen Score

Braun Stabmixer against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Braun Stabmixer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braun Stabmixer market on Amazon at a glance

Shoppers on Amazon Germany searched for Braun Stabmixer 497K times last year and spent an estimated €912K. All 5 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €912K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
3.3%
Market size, estimated
€912Ka year
Peak month
November2.6× the quietest month
Top search term
braun multiquick 981K searches a year

02 · Price

A sale here is worth €55.94.

Listings sell for €55.94 on average, from €22.69 to €125.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €55.94 that is €28K to €42K a year per listing.

Average price
€55.94inside the $15 to $100 sweet spot
Price range
€22.69–€125.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€28K–€42K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Elektrische Küchengeräte. It carries 1,908 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Elektrische Küchengeräte
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
1,908per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Braun Stabmixer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 26%
  • Brand 33%
  • Brand 42%
  • Brand 51%

Demand

Braun Stabmixer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Braun Stabmixer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braun multiquick 981K/yr
  • braun stabmixer76K/yr
  • stabmixer braun67K/yr
  • braun multiquick 743K/yr
  • braun multiquick36K/yr
  • braun mixer36K/yr
  • pürierstab braun24K/yr
  • braun multiquick 520K/yr
  • braun pürierstab21K/yr
  • stabmixer philips16K/yr

Reviews and returns

What reviews say buyers love and hate about Braun Stabmixer

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Haltbarkeit”
1.9%of orders come back
“Defekt nach 12 Monaten”
A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Braun Stabmixer questions

Answered from the same tracked data.