Is braun mixer profitable to sell on Amazon Germany?

The niche generates €71K/yr across 15 tracked products. 90-day search growth is -26.6%. Flapen's verdict: Skip it (36/100).

How competitive is the braun mixer niche?

3 brands and 112 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in braun mixer?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gewicht schwer. The return rate is 2.4%.

When does demand for braun mixer peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the braun mixer niche?

Listings span €23.71–€89.11; the average listing price is €45.53 (sweet spot $15–$100). The average incumbent carries 1,408 reviews — the moat a new listing must climb.

braun mixer

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible€45.53

avg listing price — sweet spot $15–$100

Price range

Incredible€23.71–€89.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,407.8

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad€71K

€71K/yr · 54K searches

Growth

Bad-26.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, braun mixer is a €71K/yr Amazon Germany market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

braun mixer market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: €91K–€114K; units × avg price
Conversion rate: 2.9%
Avg BSR: #29
Page quality: 0%
Prime: 100%
Sponsored: 47%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

112

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Braun93%
Bosch4%
KRUPS4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top braun mixer search terms

braun handmixer17K/yr -26.3%2.8% conv.
handmixer braun11K/yr -42.5%3.0% conv.
braun multimix 510K/yr -11.8%6.4% conv.
braun multimix8K/yr -19.8%3.6% conv.
braun handrührgerät4K/yr -27.3%4.4% conv.
handrührgerät braun4K/yr -16.9%3.0% conv.

All search terms

Top braun mixer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Braun MultiMix 5 HM 5137 Handmixer Handrührgerät mit stufenloser Geschwindigkeitsregelung inkl. Schneebesen Knethaken Pürierstab Zerkleinerer und 600 ml Mix- und Messbecher 750 Watt weiß

Braun€54.994.5★1,183 rev

Braun Handmixer MultiMix 5 HM51.00WH 9 Geschwindigkeitsstufen und Turbofunktion SmartMix Technologie Rührbesen und Knethaken aus Edelstahl Inklusive 750W Weiß

Braun€43.114.3★635 rev

Braun Household MultiMix 5 HM 5000 Handmixer - Handrührgerät mit stufenloser Geschwindigkeitsregelung 700 Watt inkl. Schneebesen und Knethaken Weiß/Grau

Braun€44.184.4★614 rev

Braun Household MultiMix 1 HM 1110 WH Handmixer - Handrührgerät mit 4 Geschwindigkeitsstufen plus Turbo FastMix Technologie EasyClick inkl. Schneebesen und Knethaken Einhandbedienung 450W Weiß

Braun€23.714.5★91 rev

Braun MultiMix 3 HM 3135 Handmixer Handrührgerät mit 5 Geschwindigkeitsstufen & Turbo-Funktion inkl. Schneebesen Knethaken Pürierstab Zerkleinerer und 600 ml Mix- und Messbecher 500 Watt weiß

Braun€39.994.4★2,735 rev

Newest

by launch date

Braun Stabmixer MultiQuick 5 MQ 50236 M 1000W 21 Geschwindigkeitsstufen+Turbo Edelstahl Pürierfuß Easy Click System SplashControl Inkl. 500ml Zerkleinerer Schneebesen 600ml Becher Weiß

Braun€42.86627 rev

1y ago

Braun Household MultiMix 1 HM 1110 WH Handmixer - Handrührgerät mit 4 Geschwindigkeitsstufen plus Turbo FastMix Technologie EasyClick inkl. Schneebesen und Knethaken Einhandbedienung 450W Weiß

Braun€23.7191 rev

2y ago

Braun Household MultiMix 2 HM2110BK Handmixer - Handrührgerät mit 4 Geschwindigkeitsstufen plus Turbo FastMix Technologie EasyClick inkl. Schneebesen und Knethaken Einhandbedienung 500W Schwarz

Braun€32.36122 rev

2y ago

Krups 3Mix 9000 Handmixer 750 Watt Geschwindigkeitsregler Turbomodus Pulsfunktion Mixer ergonomischer Griff langes Kabel Handrührgerät inkl. Schneebesen und Knethaken Schneeweiß GN9101

KRUPS€56.281,256 rev

4y ago

Bosch Handrührer Styline MFQ49300 5 Stufen 2 Edelstahl Rührbesen- und Knethaken Spiralkabel 850 W weiß/dark silver

Bosch€48.181,369 rev

4y ago

What buyers say about braun mixer

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Super Handhabung und Super Qualität”

Mischen/Mischung21%

“Super Mixer”

Preis-Leistungs-Verhältnis10%

“Preis Leistung ok”

Stärke7%

“Robust und sehr gute Handhabe”

beworben Vs Tatsächliches Produkt5%

“ALle Erwartungen erfüllt”

Benutzerfreundlichkeit5%

“Sehr gute Handhabung”

Kocherlebnis3%

“Küchenhilfe”

Haltbarkeit3%

“aber bisher gut.”

Motorleistung3%

“Super Power”

Gesamtgröße2%

“Passt”

What buyers complain about

Haltbarkeit14%

“9 Jahre - defekt”

Qualität insgesamt13%

“Müll”

Gewicht schwer10%

“trotz üppigem Gewicht”

Mischen/Mischung6%

“Der Mixer kam defekt an”

Benutzerfreundlichkeit5%

“Sehr schwer zu halten”

Preis-Leistungs-Verhältnis5%

“etwas teurer als vergleichbare Mixer,”

Produktzustand5%

“Gebrauchte Ware bekommen, neue Ware bezahlt”

Heizung3%

“is nach den 5 Minuten auch schon sehr warm.”

Funktionalität insgesamt3%

“Schlechte Funktionalität”

Mechanismus probleme2%

“Das Rührwerk ist mir zu wackelig”

Top return reasons

Gewicht schwer28%

Funktionalität insgesamt11%

Produktzustand8%

Gesamtgröße6%

Mischen/Mischung5%

Mechanismus probleme4%

Qualität insgesamt4%

Benutzerfreundlichkeit4%

Kompatibilität – insgesamt3%

Stärke3%

Common questions

Is braun mixer profitable to sell on Amazon Germany?: The niche generates €71K/yr across 15 tracked products. 90-day search growth is -26.6%. Flapen's verdict: Skip it (36/100).
How competitive is the braun mixer niche?: 3 brands and 112 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in braun mixer?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gewicht schwer. The return rate is 2.4%.
When does demand for braun mixer peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the braun mixer niche?: Listings span €23.71–€89.11; the average listing price is €45.53 (sweet spot $15–$100). The average incumbent carries 1,408 reviews — the moat a new listing must climb.