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Bräter

Bräter shows sweet-spot pricing room ($23.39–$95.93), but soft demand (-50.5% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48

Market size 73Growth 0Conversion 15Competition 65Returns 70Price range 95Avg price 93Brand share 64Review moat 46Quality gap 35
This niche Category average · 4,240 niches

Is Bräter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bräter is a €796K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Bräter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -50.5% over the last 90 days and 1.2% of searches end in a purchase.

€796K

revenue / yr

Units sold / yr20K
Search volume / yr-50.5%1.3M
Conversion rate1.2%
Avg price€50.86

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers19 · 101
Top-5 product click share46%
Open market33%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement84%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews1,905

Top Bräter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€40K€80K€119K€159K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

101

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

28%

  • GSW30%
  • WMF10%
  • STONELINE9%
  • Karcher9%
  • OVERMONT8%
  • Stone&Stone6%

Bräter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR1.2%Products31Brands19Top 5 Brands67%OOS Rate3.5%Rating4.5★Reviews1,905Avg BSR#39
125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.9×

Top Bräter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bräter mit deckel469K/yr
  • bräter329K/yr
  • bräter induktion160K/yr
  • bräter mit deckel backofengeeignet66K/yr
  • bräter & schmortöpfe53K/yr
  • casserole26K/yr
  • gänsebräter51K/yr
  • bräter mit deckel induktion31K/yr
  • bräter für backofen17K/yr
  • aluguss bräter mit deckel12K/yr

What reviews say buyers love and hate about Bräter

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt27%

Super Produkt

Backen14%

Bester Topf

Preis-Leistungs-Verhältnis10%

Unschlagbarer Preis

Einfache Reinigung9%

lässt sich wirklich easy reinigen

beworben Vs Tatsächliches Produkt6%

Erfüllt alle Erwartungen

What buyers complain about

57% of reviews
Qualität insgesamt10%

Müll

Gesamtgröße9%

Grösser als beschrieben

Gewicht schwer7%

Er ist ziemlich schwer

Haftung/Klebrigkeit6%

Selbst beim Anbraten haftet nichts an

Heizung5%

Schlechte Wärmeverteilung

Bräter return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
53%
2Gewicht schwer
6%
3Qualität insgesamt
5%
4beworben Vs Tatsächliches Produkt
4%
5Funktionalität insgesamt
3%

Common Bräter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bräter 51/100 on Amazon Germany — Worth a look. The niche generates €796K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -50.5% over the last 90 days.
Search demand for Bräter on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 9.9× the quietest.