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Bräter

Maybe

Prices already span $23.39–$95.93, with room to position. But demand is soft, at -50.5% this quarter, so Bräter is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48
Market size
€796K/yr1.3M searches / yr
90-day growth
-50.5%search demand this quarter
Competition
46%top-5 click share · 19 brands · 101 sellers

Flapen Score

Bräter against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bräter is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bräter market on Amazon at a glance

Shoppers on Amazon Germany searched for Bräter 1.3M times last year and spent an estimated €796K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €796K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-50.5%
Conversion, latest week
1.2%
Market size, estimated
€796Ka year
Peak month
December9.9× the quietest month
Top search term
bräter mit deckel469K searches a year

02 · Price

A sale here is worth €50.86.

Listings sell for €50.86 on average, from €23.39 to €95.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €50.86 that is €25K to €38K a year per listing.

Average price
€50.86inside the $15 to $100 sweet spot
Price range
€23.39–€95.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€25K–€38K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #39 within Kochen. It carries 1,905 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
77%
Out of stock, average day
3.5%
Average rank
#39in Kochen
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
1,905per listing
Listings tracked
31

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Bräter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

101

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

28%

  • Brand 130%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Bräter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.9×

Search terms

Top Bräter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bräter mit deckel469K/yr
  • bräter329K/yr
  • bräter induktion160K/yr
  • bräter mit deckel backofengeeignet66K/yr
  • bräter & schmortöpfe53K/yr
  • casserole26K/yr
  • gänsebräter51K/yr
  • bräter mit deckel induktion31K/yr
  • bräter für backofen17K/yr
  • aluguss bräter mit deckel12K/yr

Reviews and returns

What reviews say buyers love and hate about Bräter

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
10%of negative reviews mention “Qualität insgesamt”
2.2%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bräter questions

Answered from the same tracked data.