Is bodenschutzmatte profitable to sell on Amazon Germany?

The niche generates €727K/yr across 39 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Worth a look (62/100).

How competitive is the bodenschutzmatte niche?

25 brands and 25 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in bodenschutzmatte?

Top complaints mined from reviews: Griff, Qualität insgesamt, Dicke. The return rate is 0.4%.

When does demand for bodenschutzmatte peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the bodenschutzmatte niche?

Listings span €7.89–€61.41; the average listing price is €19.39 (sweet spot $15–$100). The average incumbent carries 2,474 reviews — the moat a new listing must climb.

bodenschutzmatte

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Avg price

Great€19.39

avg listing price — sweet spot $15–$100

Price range

Great€7.89–€61.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Good€727K

€727K/yr · 1.5M searches

Review moat

Okay2,474.15

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-19.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bodenschutzmatte is a €727K/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan. Verdict: Worth a look — 62/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: €776K–€970K; units × avg price
Launch success: —; 2 of 3 new (360d)
Conversion rate: 2.5%
Avg BSR: #9
Page quality: 0%
Prime: 33%
Sponsored: 97%
Out of stock: 9.6%
Avg brand age: 41 months
Avg seller age: 186 days

Competition

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

42%

Top 20: 81%

Open market

38%

NEOLYMP21%
SCHMIEDWERK13%
BeMaxx10%
FitLabs7%
BEAUTYOVO6%
Königwerk6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.7% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NEOLYMP Bodenschutzmatte Fitnessgerät (130 x 70 cm) - Laufband Matte 8mm Dicke - langlebig rutschfest & stoßdämpfend - Fitness Unterlegmatte für Crosstrainer - Gymnastikmatte Fitnessmatte

NEOLYMP€22.524.4★17 rev

SCHMIEDWERK Bürostuhl Unterlage versch. Größen - Bodenschutzmatte für Schreibtischstuhl Antirutsch in milchweiß | Made in Germany (90x120cm)

SCHMIEDWERK€12.744.5★3,235 rev

bemaxx Bodenschutzmatte Fitness - Sportmatte Fitnessmatte Gymnastikmatte Puzzlematte Yogamatte Turnmatte Trainingsmatte Spielmatte Fallschutzmatte Laufbandmatte - Gym Workout Pool Garage

BeMaxx€22.014.4★21,781 rev

Bodenschutzmatte Fitness inkl. Gratis Anti-Rutschmatte - 18 Puzzlematten 30x30x1cm Trainingsmatte als Matte Sport - Gymnastikmatte Sportmatte Turnmatte als Fitnessmatte Bodenmatte Yogamatte Gym Sport

FitLabs€21.824.6★110 rev

Bodenschutzmatte Fitness Set [31x31cm] - 24 Puzzlematte - EVA Sportmatte Fitnessmatte Rutschfest Bodenmatte für Fitnessraum&Fitnessgerät Fallschutzmatten Outdoor&Pool Unterlegmatte Schwarz

BEAUTYOVO€28.634.4★2,583 rev

Newest

by launch date

Stepwaver Bodenschutzmatte Fitnessgerät Laufmatte Für Teppich & Hartböden 120x60cm Laufband Matte Schalldämmend Hochdichte Faltbare Unterlegmatte Für Fitnessgeräte Fahrrad & Ellipsentrainer

Stepwaver€16.18169 rev

5mo ago

Kernburg Bodenschutzmatte für Bürostühle transparente Schreibtischstuhl-Unterlage für Laminat Parkett & Fliesen rutschfest geräuschdämmend ideal fürs Homeoffice (90 x 120 cm)

Kernburg€17.31123 rev

10mo ago

bemaxx Bodenschutzmatte Fitness 18 Eva/Gummi-Matten im Set: Gym Fitnessgeräte Sportmatte Puzzlematte Laufbandmatte Fitnessmatte Unterlegmatte Sportgeräte Trainingsmatte Bodenmatte Gymnastikmatte

BeMaxx€32.40588 rev

11mo ago

PVC Bodenschutzmatte Transparent Bürostuhlunterlage für Hartboden & Teppich rutschfest & langlebig Bodenschutz Unterlage für Schreibtischstuhl Stuhlmatte in verschiedenen Größen

Neruma€11.499 rev

1y ago

AIRHOP Bodenschutzmatte Fitness Matte Extra Dicke Bodenmatten rutschfeste Schutzmatten Fitnessraum Fitness Boden Sportboden Poolunterlage [31x31cm] - 18 Fallschutzmatten

AIRHOP€21.89678 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Produkt”

beworben Vs Tatsächliches Produkt15%

“Wie auf den Fotos beschrieben”

Preis-Leistungs-Verhältnis13%

“preis leistung ok”

Gesamtgröße8%

“Passt”

Benutzerfreundlichkeit4%

“Easy”

Griff4%

“Sie liegen gut auf dem Boden, verrutschen nicht und bieten eine angenehme Dämpfung – perfekt für Fitnessgeräte, Yoga, Gymnastik, Krafttraining oder Turnübungen”

Materialqualität4%

“Material und Größe Top”

Einfache Reinigung2%

“lässt sich leicht reinigen”

Stärke2%

“sehr robust”

Geruch2%

“Stinkt nicht, ist von allem was dabei”

What buyers complain about

Griff14%

“absolut nicht rutschfest”

Qualität insgesamt11%

“Müll”

Dicke9%

“Viel zu dickes Material”

Preis-Leistungs-Verhältnis7%

“Geld Verschwendung”

Geruch6%

“unangenehmer Geruch”

Gesamtgröße5%

“Nur zu klein bestellt”

beworben Vs Tatsächliches Produkt5%

“Habe mich leider vom Foto ablenken lassen, die Matte ist viel kleiner als auf dem Foto”

Haltbarkeit4%

“Produkt bricht nach kurzer Zeit”

Materialqualität3%

“Material ungeeignet, wellt sich”

Haftung/Klebrigkeit3%

“Hält nicht gut zusammen”

Top return reasons

Gesamtgröße50%

Qualität insgesamt6%

Farbe6%

Materialqualität4%

Dünn4%

Geruch4%

beworben Vs Tatsächliches Produkt4%

Funktionalität insgesamt3%

Griff3%

Kompatibilität – insgesamt2%

Common questions

Is bodenschutzmatte profitable to sell on Amazon Germany?: The niche generates €727K/yr across 39 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Worth a look (62/100).
How competitive is the bodenschutzmatte niche?: 25 brands and 25 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in bodenschutzmatte?: Top complaints mined from reviews: Griff, Qualität insgesamt, Dicke. The return rate is 0.4%.
When does demand for bodenschutzmatte peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the bodenschutzmatte niche?: Listings span €7.89–€61.41; the average listing price is €19.39 (sweet spot $15–$100). The average incumbent carries 2,474 reviews — the moat a new listing must climb.

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bodenschutzmatte

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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