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Bodenschutzmatte

Bodenschutzmatte shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 6% of 4,240 Küche, Haushalt & Wohnen niches · +14 vs the category median of 48

Market size 70Growth 15Conversion 32Competition 72Returns 98Price range 84Avg price 86Brand share 79Review moat 40Quality gap 73
This niche Category average · 4,240 niches

Is Bodenschutzmatte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bodenschutzmatte is a €727K/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan. Verdict: Worth a look — 62/100.

Bodenschutzmatte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.7% over the last 90 days and 2.5% of searches end in a purchase.

€727K

revenue / yr

Units sold / yr50K
Search volume / yr-19.7%1.5M
Conversion rate2.5%
Avg price€19.39

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers25 · 25
Top-5 product click share42%
Open market44%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement97%
New entrants (1y)3· 2 succeeded
Avg rating4.3★
Avg reviews2,474

Top Bodenschutzmatte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€29K€58K€87K€116K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

25

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

42%

Top 20: 81%

Open market

38%

  • NEOLYMP21%
  • SCHMIEDWERK13%
  • BeMaxx10%
  • FitLabs7%
  • BEAUTYOVO6%
  • Königwerk6%

Bodenschutzmatte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR2.5%Products39Brands25Top 5 Brands56%OOS Rate9.6%Rating4.3★Reviews2,474Avg BSR#9
40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Top Bodenschutzmatte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bodenschutzmatte432K/yr
  • bodenschutzmatte bürostuhl222K/yr
  • bürostuhl unterlage156K/yr
  • schreibtischstuhl unterlage113K/yr
  • bodenschutzmatte fitness105K/yr
  • bodenschutzmatte transparent69K/yr
  • unterlage schreibtischstuhl78K/yr
  • bodenmatte55K/yr
  • bodenschutzmatte fitnessgerät49K/yr
  • schutzmatte bürostuhl29K/yr

What reviews say buyers love and hate about Bodenschutzmatte

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt26%

Super Produkt

beworben Vs Tatsächliches Produkt15%

Wie auf den Fotos beschrieben

Preis-Leistungs-Verhältnis13%

preis leistung ok

Gesamtgröße8%

Passt

Benutzerfreundlichkeit4%

Easy

What buyers complain about

67% of reviews
Griff14%

absolut nicht rutschfest

Qualität insgesamt11%

Müll

Dicke9%

Viel zu dickes Material

Preis-Leistungs-Verhältnis7%

Geld Verschwendung

Geruch6%

unangenehmer Geruch

Bodenschutzmatte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Qualität insgesamt
6%
3Farbe
6%
4Materialqualität
4%
5Dünn
4%

Common Bodenschutzmatte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bodenschutzmatte 62/100 on Amazon Germany — Worth a look. The niche generates €727K/yr across 39 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -19.7% over the last 90 days.
Search demand for Bodenschutzmatte on Amazon Germany peaks in Jan, where the busiest month runs 1.5× the quietest.