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51

bluey geburtstagsdeko

Worth a look

Shows low returns (0.5%), but a small market ($82K/yr) keeps it on the watch list.

Market size 20Growth 20Conversion 36Competition 72Returns 97Price range 30Avg price 49Brand share 69Review moat 86Quality gap 58

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great288.09

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€11.91

avg listing price — sweet spot $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay€3.90–€19.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€82K

€82K/yr · 237K searches

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bluey geburtstagsdeko is a €82K/yr Amazon Germany market (237K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bluey geburtstagsdeko market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€71K–€95K
units × avg price
Conversion rate
2.9%
Avg BSR
#496
Page quality
0%
Prime
94%
Sponsored
88%
Out of stock
10.0%
Avg brand age
21 months
Avg seller age
179 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

53

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

32%

  • yumcute17%
  • Toyland15%
  • Wirhaut14%
  • Luclay11%
  • Grabo7%
  • Menelos4%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — -10.5% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Top bluey geburtstagsdeko search terms

  • bluey geburtstagsdeko145K/yr
  • bluey geburtstag16K/yr
  • bluey deko14K/yr
  • bluey deko kindergeburtstag13K/yr
  • bluey servietten7K/yr
  • bluey geburtstagsdeko 3 jahre7K/yr
  • bluey party deko9K/yr
  • geburtstagsdeko bluey7K/yr
  • bluey party6K/yr
  • bluey birthday6K/yr
All search terms

Top bluey geburtstagsdeko products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€3K8%€7K12%€10K16%€13K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bluey geburtstagsdeko

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Niedliches Produkt”

Gesamtgröße12%

“Richtig geil, genau so groß wie meine Tochter”

Geschenk Zweck10%

“Schöne Geschenkidee”

beworben Vs Tatsächliches Produkt8%

“Hat seinen Zweck erfüllt”

Haltbarkeit7%

“Hält super”

Farbe5%

“Bluey Deko”

Spaß/Unterhaltungserlebnis5%

“wird fast täglich bespielt”

Preis-Leistungs-Verhältnis4%

“Preis-Leistung top”

Inflation/Deflation3%

“Und hat wirklich sehr lange das Helium behalten”

Druckqualität2%

“Motiv ist klar gedruckt, nicht verschwommen”

What buyers complain about

Geruch16%

“Der Geruch ist beißend chemisch”

Druckqualität15%

“Der Aufdruck war nicht der Hit”

Qualität insgesamt10%

“Nicht optimal von der Optik”

Gesamtgröße8%

“Die Maße passen nicht ganz”

Inflation/Deflation6%

“Die Bluey ist auch einen Monat später noch am schweben, minimal ist das Helium raus”

Montage/Installation4%

“Die Zusammenstellung der Girlande ist etwas Fummelarbeit”

Preis-Leistungs-Verhältnis4%

“Für den Preis leider etwas entäuschend”

Haltbarkeit4%

“Tischdecke geht mega schnell kaputt”

Form/Stil4%

“falscher Zeichenstil,”

Farbe2%

“Selbst meine 2 jährige Tochter hat sofort gemerkt dass die Farben falsch sind”

Top return reasons

Qualität insgesamt17%
Farbe14%
Gesamtgröße13%
Inflation/Deflation12%
Defekt Material/Teile7%
Geruch7%
Funktionalität insgesamt7%
Preis-Leistungs-Verhältnis5%
Druckqualität5%
Einfache Reinigung2%

Common questions

Is bluey geburtstagsdeko profitable to sell on Amazon Germany?
The niche generates €82K/yr across 33 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the bluey geburtstagsdeko niche?
20 brands and 53 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in bluey geburtstagsdeko?
Top complaints mined from reviews: Geruch, Druckqualität, Qualität insgesamt. The return rate is 0.5%.
When does demand for bluey geburtstagsdeko peak?
Demand peaks in Jan; the busiest month runs 2.2× the quietest.
What does it cost to enter the bluey geburtstagsdeko niche?
Listings span €3.90–€19.75; the average listing price is €11.91 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.