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Bluey Geburtstagsdeko

Bluey Geburtstagsdeko shows low returns (0.5%), but a small market ($82K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48

Market size 20Growth 20Conversion 36Competition 72Returns 97Price range 30Avg price 49Brand share 69Review moat 86Quality gap 58
This niche Category average · 4,240 niches

Is Bluey Geburtstagsdeko profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bluey Geburtstagsdeko is a €82K/yr Amazon Germany market (237K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Bluey Geburtstagsdeko: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.5% over the last 90 days and 2.9% of searches end in a purchase.

€82K

revenue / yr

Units sold / yr8K
Search volume / yr-10.5%237K
Conversion rate2.9%
Avg price€11.91

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers20 · 53
Top-5 product click share42%
Open market37%
Avg brand age21 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement88%
New entrants (1y)11· 0 succeeded
Avg rating4.4★
Avg reviews288

Top Bluey Geburtstagsdeko products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€7K€10K€13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

53

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

32%

  • yumcute17%
  • Toyland15%
  • Wirhaut14%
  • Luclay11%
  • Grabo7%
  • Menelos4%

Bluey Geburtstagsdeko demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume237KCVR2.9%Products33Brands20Top 5 Brands63%OOS Rate10.0%Rating4.4★Reviews288Avg BSR#496
7K5KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Top Bluey Geburtstagsdeko search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bluey geburtstagsdeko145K/yr
  • bluey geburtstag16K/yr
  • bluey deko14K/yr
  • bluey deko kindergeburtstag13K/yr
  • bluey servietten7K/yr
  • bluey geburtstagsdeko 3 jahre7K/yr
  • bluey party deko9K/yr
  • geburtstagsdeko bluey7K/yr
  • bluey party6K/yr
  • bluey birthday6K/yr

What reviews say buyers love and hate about Bluey Geburtstagsdeko

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt24%

Niedliches Produkt

Gesamtgröße12%

Richtig geil, genau so groß wie meine Tochter

Geschenk Zweck10%

Schöne Geschenkidee

beworben Vs Tatsächliches Produkt8%

Hat seinen Zweck erfüllt

Haltbarkeit7%

Hält super

What buyers complain about

74% of reviews
Geruch16%

Der Geruch ist beißend chemisch

Druckqualität15%

Der Aufdruck war nicht der Hit

Qualität insgesamt10%

Nicht optimal von der Optik

Gesamtgröße8%

Die Maße passen nicht ganz

Inflation/Deflation6%

Die Bluey ist auch einen Monat später noch am schweben, minimal ist das Helium raus

Bluey Geburtstagsdeko return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
17%
2Farbe
14%
3Gesamtgröße
13%
4Inflation/Deflation
12%
5Defekt Material/Teile
7%

Common Bluey Geburtstagsdeko questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bluey Geburtstagsdeko 51/100 on Amazon Germany — Worth a look. The niche generates €82K/yr across 33 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -10.5% over the last 90 days.
Search demand for Bluey Geburtstagsdeko on Amazon Germany peaks in Jan, where the busiest month runs 2.2× the quietest.