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Bluey Bettwäsche

Fail

Demand is soft, at -38.5% this quarter, so Bluey Bettwäsche is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€57K/yr87K searches / yr
90-day growth
-38.5%search demand this quarter
Competition
44%top-5 click share · 8 brands · 35 sellers

Flapen Score

Bluey Bettwäsche against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bluey Bettwäsche is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Bettwäsche market on Amazon at a glance

Shoppers on Amazon Germany searched for Bluey Bettwäsche 87K times last year and spent an estimated €57K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-38.5%
Conversion, latest week
2.9%
Market size, estimated
€57Ka year
Peak month
December4.8× the quietest month
Top search term
bluey bettwäsche 135x20040K searches a year

02 · Price

A sale here is worth €22.44.

Listings sell for €22.44 on average, from €13.19 to €33.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €22.44 that is €0 to €2K a year per listing.

Average price
€22.44inside the $15 to $100 sweet spot
Price range
€13.19–€33.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #768 within Bettwaren & Bettwäsche. It carries 102 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#768in Bettwaren & Bettwäsche
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
102per listing
Listings tracked
26

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Bluey Bettwäsche products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

35

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

44%

Top 20: 95%

Open market

5%

  • Brand 135%
  • Brand 232%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Bluey Bettwäsche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Bluey Bettwäsche search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey bettwäsche 135x20040K/yr
  • bluey bettwäsche24K/yr
  • bluey bettwäsche 100x13510K/yr
  • bettwäsche bluey8K/yr
  • bluey bettwäsche 135x200 80x805K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Bettwäsche

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Dicke”
1.8%of orders come back
“Dünner stoff”
A buyer, on “Dicke”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bluey Bettwäsche questions

Answered from the same tracked data.