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Bitters

Fail

The top 5 brands take 100% of clicks, so Bitters is a Fail.

Flapen Score
42
42 / 100
Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48
Market size
€108K/yr68K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
92%top-5 click share · 3 brands · 32 sellers

Flapen Score

Bitters against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bitters is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bitters market on Amazon at a glance

Shoppers on Amazon Germany searched for Bitters 68K times last year and spent an estimated €108K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €108K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
9.0%
Market size, estimated
€108Ka year
Peak month
December1.9× the quietest month
Top search term
angostura bitter43K searches a year

02 · Price

A sale here is worth €17.52.

Listings sell for €17.52 on average, from €4.53 to €41.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At €17.52 that is €13K to €18K a year per listing.

Average price
€17.52inside the $15 to $100 sweet spot
Price range
€4.53–€41.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
€13K–€18K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #546 within Raumdüfte. It carries 807 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
38%
Out of stock, average day
0.0%
Average rank
#546in Raumdüfte
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
807per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Bitters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 224%
  • Brand 33%

Demand

Bitters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Bitters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • angostura bitter43K/yr
  • angostura bitter original8K/yr
  • angostura7K/yr
  • bitters6K/yr
  • angostura bitters3K/yr

Reviews and returns

What reviews say buyers love and hate about Bitters

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Geschmack”
50%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt etwas anders als der bekannte Angostura”
A buyer, on “Geschmack insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Bitters questions

Answered from the same tracked data.