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Bilderrahmen Holz

Fail

Shoppers spend an estimated $24K a year here, so Bilderrahmen Holz is a Fail.

Flapen Score
42
42 / 100
Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48
Market size
€24K/yr186K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
42%top-5 click share · 20 brands · 36 sellers

Flapen Score

Bilderrahmen Holz against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bilderrahmen Holz is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bilderrahmen Holz market on Amazon at a glance

Shoppers on Amazon Germany searched for Bilderrahmen Holz 186K times last year and spent an estimated €24K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
1.0%
Market size, estimated
€24Ka year
Peak month
December2.1× the quietest month
Top search term
bilderrahmen holz109K searches a year

02 · Price

A sale here is worth €13.03.

Listings sell for €13.03 on average, from €5.46 to €31.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €13.03 that is €0 to €1K a year per listing.

Average price
€13.03under the $15 to $100 sweet spot
Price range
€5.46–€31.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #109 within Fotoalben, Rahmen & Zubehör. It carries 1,303 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#109in Fotoalben, Rahmen & Zubehör
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
1,303per listing
Listings tracked
32

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Bilderrahmen Holz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

36

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

29%

  • Brand 129%
  • Brand 213%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Bilderrahmen Holz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Bilderrahmen Holz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bilderrahmen holz109K/yr
  • holzbilderrahmen38K/yr
  • holz bilderrahmen24K/yr
  • rahmen holz4K/yr
  • fotorahmen holz4K/yr
  • bilderrahmen aus holz3K/yr
  • bilderrahmen holz natur5K/yr

Reviews and returns

What reviews say buyers love and hate about Bilderrahmen Holz

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Rahmenqualität”
24%of negative reviews mention “Qualität insgesamt”
2.2%of orders come back
“Verarbeitung nicht optimal”
A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bilderrahmen Holz questions

Answered from the same tracked data.