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Bilderrahmen Gold

Bilderrahmen Gold shows no brand lock-in (top 5 brands take 59% of clicks), but soft demand (-12.0% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 30% of 4,240 Küche, Haushalt & Wohnen niches · +4 vs the category median of 48

Market size 21Growth 19Conversion 40Competition 75Returns 76Price range 68Avg price 72Brand share 76Review moat 44Quality gap 63
This niche Category average · 4,240 niches

Is Bilderrahmen Gold profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bilderrahmen Gold is a €84K/yr Amazon Germany market (182K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 52/100.

Bilderrahmen Gold: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.0% over the last 90 days and 3.2% of searches end in a purchase.

€84K

revenue / yr

Units sold / yr8K
Search volume / yr-12.0%182K
Conversion rate3.2%
Avg price€14.58

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers30 · 57
Top-5 product click share40%
Open market41%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement91%
New entrants (1y)8· 0 succeeded
Avg rating4.4★
Avg reviews2,107

Top Bilderrahmen Gold products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€5K€8K€10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

57

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

40%

Top 20: 77%

Open market

37%

  • Artower16%
  • Heimlich15%
  • upsimples11%
  • Giftgarden9%
  • Rieeyrslza8%
  • SONGMICS5%

Bilderrahmen Gold demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume182KCVR3.2%Products47Brands30Top 5 Brands59%OOS Rate11.6%Rating4.4★Reviews2,107Avg BSR#240
5K3KPrime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Bilderrahmen Gold search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bilderrahmen gold91K/yr
  • bilderrahmen a4 gold20K/yr
  • goldene bilderrahmen21K/yr
  • goldener bilderrahmen16K/yr
  • bilderrahmen gold a47K/yr
  • goldener bilderrahmen a43K/yr
  • bilderrahmen din a4 gold4K/yr
  • gold bilderrahmen5K/yr
  • bilderrahmen set gold5K/yr
  • a4 bilderrahmen gold4K/yr

What reviews say buyers love and hate about Bilderrahmen Gold

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Rahmenqualität48%

Eleganter Bilderrahmen mit stilvoller Vintage-Optik

Qualität insgesamt20%

Qualität-top

Preis-Leistungs-Verhältnis14%

Preis-Leistung - Super

Form/Stil4%

Eleganter Vintage-Look

Design insgesamt3%

Ansonsten sieht es gut aus

What buyers complain about

90% of reviews
Qualität insgesamt24%

sehr minderwertige Qualität

Rahmenqualität16%

Ich kann diese Rahmen nicht empfehlen

Farbe13%

Die Farbe ist nicht gold

Materialqualität11%

Billigste Verarbeitung, billigste Plexiglasscheibe, Klammern auf der Rückseite drücken vorne aufs Foto durch

Holzqualität9%

Leider billigstes Plastik, überhaupt kein Holz

Bilderrahmen Gold return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
31%
2Rahmenqualität
28%
3Farbe
14%
4Qualität insgesamt
8%
5Materialqualität
5%

Common Bilderrahmen Gold questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bilderrahmen Gold 52/100 on Amazon Germany — Worth a look. The niche generates €84K/yr across 47 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -12.0% over the last 90 days.
Search demand for Bilderrahmen Gold on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.