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52

bilderrahmen 40x60 weiß

Worth a look

Shows beatable incumbent ratings (4.2★), but a small market ($52K/yr) keeps it on the watch list.

Market size 13Growth 13Conversion 79Competition 58Returns 61Price range 71Avg price 82Brand share 74Review moat 37Quality gap 82

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€17.62

avg listing price — sweet spot $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good€9.87–€27.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,814.48

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€52K

€52K/yr · 37K searches

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bilderrahmen 40x60 weiß is a €52K/yr Amazon Germany market (37K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bilderrahmen 40x60 weiß market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
€44K–€53K
units × avg price
Conversion rate
8.0%
Avg BSR
#76
Page quality
0%
Prime
76%
Sponsored
73%
Out of stock
16.0%
Avg brand age
40 months
Avg seller age
203 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

31

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

50%

Top 20: 88%

Open market

29%

  • Giftgarden14%
  • KAIWIN14%
  • walther design12%
  • upsimples11%
  • VUVUZULA10%
  • Tinkeps10%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -23.8% search growth over the last 90 days.
1K600Holiday '24Spike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Top bilderrahmen 40x60 weiß search terms

  • bilderrahmen 40x60 weiß25K/yr
  • bilderrahmen 40x60 weiss4K/yr
  • bilderrahmen 60x40 weiß4K/yr
  • bilderrahmen weiß 40x604K/yr
All search terms

Top bilderrahmen 40x60 weiß products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€4K12%€6K16%€8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bilderrahmen 40x60 weiß

What buyers praise and complain about, mined from review topics.

What buyers love

Rahmenqualität46%

“Leichte Bilderrahmen”

Gesamtgröße23%

“Passt”

Qualität insgesamt15%

“Sehr gutes Produkt”

beworben Vs Tatsächliches Produkt8%

“Produkt hat meine Anforderungen erfüllt”

Preis-Leistungs-Verhältnis4%

“Gutes Preis-/ Leistungsverhältnis”

What buyers complain about

Qualität insgesamt38%

“Minderwertige Qualität, kann ich nicht empfehlen”

Rahmenqualität21%

“Als ich die Bilder einsetzen wollte, ist mir der Rahmen direkt auseinandergefallen, siehe Foto”

Materialqualität17%

“Etwas billigeres Material als erwartet”

Gesamtgröße8%

“irgendwie am Ende es war zu groß bzw Bildrahmen waren zu groß obwohl wie erwähnt ich habe zusammen Dieselbe große bestellt”

Gleichgewicht/Stabilität4%

“Sehr wackelig und instabil”

Haltbarkeit4%

“Leider schon sehr schnell gerissen”

Stärke4%

“Sehr wackelig und instabil”

Top return reasons

Rahmenqualität38%
Gesamtgröße34%
Qualität insgesamt10%
Defekt Material/Teile6%
beworben Vs Tatsächliches Produkt2%
Materialqualität2%
Farbe2%
Dünn2%
Produktzustand1%
Montage1%

Common questions

Is bilderrahmen 40x60 weiß profitable to sell on Amazon Germany?
The niche generates €52K/yr across 33 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the bilderrahmen 40x60 weiß niche?
23 brands and 31 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in bilderrahmen 40x60 weiß?
Top complaints mined from reviews: Qualität insgesamt, Rahmenqualität, Materialqualität. The return rate is 2.6%.
When does demand for bilderrahmen 40x60 weiß peak?
Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the bilderrahmen 40x60 weiß niche?
Listings span €9.87–€27.76; the average listing price is €17.62 (sweet spot $15–$100). The average incumbent carries 2,814 reviews — the moat a new listing must climb.