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54

bilderrahmen 40x60

Worth a look

Shows beatable incumbent ratings (4.2★), but soft demand (-32.1% this quarter) keeps it on the watch list.

Market size 66Growth 9Conversion 62Competition 46Returns 71Price range 70Avg price 79Brand share 56Review moat 37Quality gap 79

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€16.72

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Good€9.94–€26.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€652K

€652K/yr · 720K searches

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,834.46

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-32.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bilderrahmen 40x60 is a €652K/yr Amazon Germany market (720K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bilderrahmen 40x60 market data

Units sold / yr
30K–40K
avg 1,000–1,250/product
Revenue / yr
€502K–€669K
units × avg price
Conversion rate
5.4%
Avg BSR
#44
Page quality
0%
Prime
77%
Sponsored
88%
Out of stock
7.0%
Avg brand age
50 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

27

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

23%

  • upsimples26%
  • Giftgarden19%
  • QPQIYIY10%
  • Tinkeps9%
  • VUVUZULA7%
  • WOLTU6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top bilderrahmen 40x60 search terms

  • bilderrahmen 40x60495K/yr
  • bilderrahmen 60x4038K/yr
  • rahmen 40x6031K/yr
  • bilderrahmen 40x60 holz28K/yr
  • bilderrahmen 40x60 schwarz25K/yr
  • 40x60 cm bilderrahmen25K/yr
  • bilderrahmen schwarz 40x609K/yr
  • bilderrahmen 40 x 609K/yr
  • rahmen 60x406K/yr
  • 60x40 cm bilderrahmen6K/yr
All search terms

Top bilderrahmen 40x60 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€26K8%€52K12%€78K16%€104K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bilderrahmen 40x60

What buyers praise and complain about, mined from review topics.

What buyers love

Rahmenqualität42%

“Supertolle Bilderrahmen”

Qualität insgesamt14%

“Super Qualität”

Preis-Leistungs-Verhältnis13%

“Preiswertes 3er Set”

Gesamtgröße6%

“passt”

beworben Vs Tatsächliches Produkt5%

“Alles ok, wie beschrieben”

Stärke4%

“Er ist sehr stabil”

Benutzerfreundlichkeit3%

“leicht zu handhaben”

Gewicht leicht2%

“Optisch schönes Leichtgewicht”

Bild/Bildklarheit2%

“Bilderrahmen super”

Montage1%

“Gute Verarbeitung, sehr angenehme Befestigung”

What buyers complain about

Rahmenqualität38%

“50x70 Bilderrahmen sind Beschädigt”

Qualität insgesamt22%

“Eine sehr schlechte Qualität”

Materialqualität4%

“Das Cover besteht nicht aus Glas, sondern aus Kunststoff”

Preis-Leistungs-Verhältnis4%

“Das die beim Versuch des erneuten Kaufes gleich 10 € teurer sind ist enttäuschend”

Gesamtgröße3%

“Klein als beschrieben falsche größe von der hersteller”

Stärke3%

“Instabil”

Haltbarkeit2%

“Seitlich halten dann geht ausseinender”

Defekt Material/Teile2%

“Artikel verzogen, eingerissen”

Dicke2%

“Die Rahmen sind super dünn”

Geruch1%

“riechen aber etwas.”

Top return reasons

Rahmenqualität37%
Gesamtgröße29%
Qualität insgesamt9%
Defekt Material/Teile4%
Farbe4%
Materialqualität3%
beworben Vs Tatsächliches Produkt2%
Dünn2%
Kratzfestigkeit1%
Funktionalität insgesamt1%

Common questions

Is bilderrahmen 40x60 profitable to sell on Amazon Germany?
The niche generates €652K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the bilderrahmen 40x60 niche?
19 brands and 27 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in bilderrahmen 40x60?
Top complaints mined from reviews: Rahmenqualität, Qualität insgesamt, Materialqualität. The return rate is 2.2%.
When does demand for bilderrahmen 40x60 peak?
Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the bilderrahmen 40x60 niche?
Listings span €9.94–€26.88; the average listing price is €16.72 (sweet spot $15–$100). The average incumbent carries 2,834 reviews — the moat a new listing must climb.