Is bilderrahmen 40x40 profitable to sell on Amazon Germany?

The niche generates €108K/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -33.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the bilderrahmen 40x40 niche?

17 brands and 36 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in bilderrahmen 40x40?

Top complaints mined from reviews: Rahmenqualität, Qualität insgesamt, Materialqualität. The return rate is 1.4%.

When does demand for bilderrahmen 40x40 peak?

Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the bilderrahmen 40x40 niche?

Listings span €6.26–€39.73; the average listing price is €15.36 (sweet spot $15–$100). The average incumbent carries 3,704 reviews — the moat a new listing must climb.

bilderrahmen 40x40

Worth a look

Shows low returns (1.4%), but soft demand (-33.9% this quarter) keeps it on the watch list.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great€15.36

avg listing price — sweet spot $15–$100

Price range

Good€6.26–€39.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,704

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€108K

€108K/yr · 140K searches

Growth

Bad-33.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, bilderrahmen 40x40 is a €108K/yr Amazon Germany market (140K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bilderrahmen 40x40 market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €92K–€123K; units × avg price
Conversion rate: 5.1%
Avg BSR: #106
Page quality: 0%
Prime: 56%
Sponsored: 72%
Out of stock: 5.5%
Avg brand age: 45 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

32%

KM FOTO15%
Giftgarden15%
MG Design11%
Americanflat11%
IDEAL TREND9%
walther design7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top bilderrahmen 40x40 search terms

bilderrahmen 40x4091K/yr -33.6%3.6% conv.
bilderrahmen 40 x 4011K/yr -26.5%2.7% conv.
rahmen 40x408K/yr -24.8%3.6% conv.
bilderrahmen 40x40 schwarz9K/yr -42.5%6.0% conv.
bilderrahmen quadratisch 40x407K/yr -48.5%2.0% conv.
bilderrahmen 40x40 holz6K/yr -46.5%3.4% conv.
40x40 bilderrahmen4K/yr -6.2%4.5% conv.
passepartout 40x403K/yr -31.6%0.6% conv.

All search terms

Top bilderrahmen 40x40 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Giftgarden Schwarze Bilderrahmen 40x40 cm Moderner Fotorahmen für Quadratischer Foto und Bilder Glattes Schlankes Design ausschließlich für Wandmontage - Einzel

Giftgarden€13.084.2★4,494 rev

MG Design Bilderrahmen 40 x 40 cm Posterrahmen mit Schwarz Holzrahmen (Echtholz) und bruchsicherem Acrylglas Hoch & Quer mit stabiler Wandaufhängung

MG Design€9.902.5★313 rev

Americanflat Bilderrahmen 40x40 cm Schwarz - Bilderrahmen 13x19 cm mit Passepartout - Fotorahmen mit poliertem Plexi-Scheibe

Americanflat€12.544.6★16,531 rev

Bilderrahmen Kunststoff Lifestyle Foto Rahmen Collage Wanddeko Poster Photo Style: Farbe: Schwarz | Format: 40x40

KM FOTO€13.384.6★1,368 rev

IDEAL TREND New Lifestyle Kunststoff Bilderrahmen quadratisch Foto Rahmen Picture Frame Collage: Farbe: Schwarz | Format: 40x40

IDEAL TREND€8.204.6★1,778 rev

Newest

by launch date

Vasemouh Bilderrahmen 40x40 cm Holzoptik MDF Fotorahmen

Vasemouh€12.42297 rev

6mo ago

MG Design Bilderrahmen 40 x 40 cm Posterrahmen mit Schwarz Holzrahmen (Echtholz) und bruchsicherem Acrylglas Hoch & Quer mit stabiler Wandaufhängung

MG Design€9.90313 rev

8mo ago

MG Design Bilderrahmen 40 x 40 cm Posterrahmen mit Weiß Holzrahmen (Echtholz) und bruchsicherem Acrylglas Hoch & Quer mit stabiler Wandaufhängung

MG Design€9.84313 rev

8mo ago

IDEAL TREND New Lifestyle Kunststoff Bilderrahmen mit Passepartout & Kunststoffglas Collage Wanddeko Poster Hoch- & Querformat: Farbe: Weiß | Format: 40x40

IDEAL TREND€8.3220 rev

11mo ago

KM FOTO New Lifestyle Kunststoff Bilderrahmen mit Passepartout & Klarglas Hoch- & Querformat: Farbe: Schwarz | Format: 40x40

KM FOTO€12.1973 rev

11mo ago

What buyers say about bilderrahmen 40x40

What buyers praise and complain about, mined from review topics.

What buyers love

Rahmenqualität36%

“Der Rahmen ist super”

Qualität insgesamt20%

“Genau richtig und super Qualität”

Preis-Leistungs-Verhältnis11%

“Preis ist auch okay”

beworben Vs Tatsächliches Produkt6%

“So wie er sein soll”

Bild/Bildklarheit6%

“Das Echtglas sorgt für eine klare, edle Optik und hebt die Fotos nochmal richtig hervor”

Benutzerfreundlichkeit5%

“Leicht zu”

Gesamtgröße4%

“Passt gut”

Design insgesamt3%

“Sieht sehr edel aus”

Stärke3%

“Stabil, gut verarbeitet”

Haltbarkeit3%

“Sieht gut aus und hält gut”

What buyers complain about

Rahmenqualität29%

“Der Bilderrahmen war defekt durch den Transport von DPD”

Qualität insgesamt21%

“Schlechte Qualität”

Materialqualität10%

“Billige Plastikware”

beworben Vs Tatsächliches Produkt10%

“Bilderrahmen. Bei Rücksendung aufpassen man muss 3.99 bezahlen. Das steht aber nirgends”

Gesamtgröße8%

“Ecken waren nicht passgenau verklebt”

Holzqualität8%

“Kein Holz”

Preis-Leistungs-Verhältnis3%

“Vielleicht etwas zu teuer”

Ethischer Handel/Fairer Handel3%

“Betrug”

Farbe3%

“Farbe stimmt gar nicht”

Top return reasons

Gesamtgröße36%

Rahmenqualität35%

Qualität insgesamt7%

Farbe5%

Materialqualität4%

Defekt Material/Teile4%

Kratzfestigkeit1%

beworben Vs Tatsächliches Produkt1%

Holzqualität1%

Kompatibilität – insgesamt1%

Common questions

Is bilderrahmen 40x40 profitable to sell on Amazon Germany?: The niche generates €108K/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -33.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the bilderrahmen 40x40 niche?: 17 brands and 36 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in bilderrahmen 40x40?: Top complaints mined from reviews: Rahmenqualität, Qualität insgesamt, Materialqualität. The return rate is 1.4%.
When does demand for bilderrahmen 40x40 peak?: Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the bilderrahmen 40x40 niche?: Listings span €6.26–€39.73; the average listing price is €15.36 (sweet spot $15–$100). The average incumbent carries 3,704 reviews — the moat a new listing must climb.