Is bilderrahmen 21x30 profitable to sell on Amazon Germany?

The niche generates €186K/yr across 40 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the bilderrahmen 21x30 niche?

26 brands and 47 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in bilderrahmen 21x30?

Top complaints mined from reviews: Qualität insgesamt, Rahmenqualität, Dicke. The return rate is 1.2%.

When does demand for bilderrahmen 21x30 peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the bilderrahmen 21x30 niche?

Listings span €4.45–€31.62; the average listing price is €10.35 (sweet spot $15–$100). The average incumbent carries 3,207 reviews — the moat a new listing must climb.

bilderrahmen 21x30

Worth a look

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€4.45–€31.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€186K

€186K/yr · 186K searches

Avg price

Okay€10.35

avg listing price — sweet spot $15–$100

Review moat

Okay3,206.9

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bilderrahmen 21x30 is a €186K/yr Amazon Germany market (186K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bilderrahmen 21x30 market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: €207K–€259K; units × avg price
Conversion rate: 9.7%
Avg BSR: #131
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 14.2%
Avg brand age: 44 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

38%

Top 20: 79%

Open market

43%

upsimples21%
UHOUSEST9%
VUVUZULA9%
Heimlich8%
wyewye5%
HOUSE DAY4%

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — -16.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top bilderrahmen 21x30 search terms

bilderrahmen 21x3049K/yr -7.9%4.7% conv.
bilderrahmen a4 schwarz30K/yr -30.1%11.5% conv.
rahmen din a413K/yr -13.9%7.1% conv.
a4 rahmen12K/yr -10.4%7.2% conv.
din a4 rahmen9K/yr -8.4%6.7% conv.
bilderrahmen schwarz a410K/yr -31.0%13.5% conv.
a4 bilderrahmen schwarz9K/yr -42.7%13.9% conv.
bilderrahmen din a4 schwarz7K/yr -27.1%13.8% conv.
urkundenrahmen a45K/yr -8.0%3.0% conv.
bilderrahmen 21x29 75K/yr +11.0%3.7% conv.

All search terms

Top bilderrahmen 21x30 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 1 Pack Bilderrahmen A4 Schwarz Rahmen für Kinderzeichnungen Fotos

upsimples€5.994.5★73 rev

UHOUSEST Bilderrahmen A4 aus Holz 21 x 29 7 cm hängend & stehend Schwarz

UHOUSEST€4.904.4★589 rev

upsimples 3 Pack Bilderrahmen A4 Bilderrahmen Kinderzeichnungen A4Picture Frame Schwarz für Fotos Bilder Poster

upsimples€12.574.4★4,758 rev

VUVUZULA Bilderrahmen A4 Schwarz 21x30cm 3er Set Fotorahmen Rahmen DIN A4 mit Passepartout Urkunden

VUVUZULA€11.104.2★464 rev

HOUSE DAY 1er Set Bilderrahmen A4 - Holz Bilderrahmen 21x30cm holzrahmen Plexiglas PosterrahmenCollage Poster Rahmen Moderner Poster Dokumentenrahmen MDF Fotorahmen(Natur)

HOUSE DAY€6.964.4★813 rev

Newest

by launch date

MLACXLT 4 Stück Bilderrahmen A4 Schwarz DIN A4 21x30 cm Kunststoffrahmen mit Plexiglas Bilderrahmen Set für Fotos Poster Kinderzeichnungen & Galerie

MLACXLT€12.059 rev

6mo ago

Henrycares 3er Set Bilderrahmen A4 Schwarz Rahmen DIN A4 für 21x29 7 cm Picture Frame Fotorahmen für Fotos Bilder Poster

Henrycares€8.22207 rev

9mo ago

Henrycares 2er Set Bilderrahmen A4 Schwarz Rahmen DIN A4 für 21x29 7 cm Picture Frame Fotorahmen für Fotos Bilder Poster

Henrycares€6.91207 rev

9mo ago

QPQIYIY Bilderrahmen A4 (21x29 7 cm) 3er set Schwarz Bilderrahmen Hergestellt aus Holzwerkstoff Rahmen A4 ideal für Fotos Bilder Poster

QPQIYIY€9.49375 rev

11mo ago

Zouway 4 Stück Bilderrahmen A4 Schwarz Rahmen A4 mit Plexiglas Bilderrahmen Din A4 für Fotos Bilder Poster

Zouway€15.94304 rev

11mo ago

What buyers say about bilderrahmen 21x30

What buyers praise and complain about, mined from review topics.

What buyers love

Rahmenqualität34%

“Super Bilderrahmen-Set”

Preis-Leistungs-Verhältnis16%

“Super Preis”

Qualität insgesamt15%

“Top Qualität super Ware”

beworben Vs Tatsächliches Produkt9%

“Passend zu dem Bild”

Gesamtgröße8%

“Passt”

Stärke3%

“Stabil”

Benutzerfreundlichkeit3%

“Einfach zu handhaben”

Design insgesamt2%

“Design sehr thoughtful”

Materialqualität1%

“Tolles Material”

Montage/Installation1%

“Ganz einfach zum einrahmen”

What buyers complain about

Qualität insgesamt27%

“Ganz ganz schlecht Qualität”

Rahmenqualität21%

“Zwei von drei Bilderrahmen wurden defekt (abgeplatzte Farbe)”

Dicke6%

“Dünner ala erwartet”

Materialqualität6%

“Alles billiges Material”

Preis-Leistungs-Verhältnis6%

“Dafür müsste es deutlich billiger sein”

Kratzfestigkeit4%

“Leider ist die Scheibe aus trüben Plastik und sehr zerkratzt”

Farbe3%

“Die Farbe hat mit Gold nichts zu tun”

Gesamtgröße3%

“Ein bisschen kleiner nicht ganz A4”

Benutzerfreundlichkeit1%

“Kann so nicht verwendet werden”

Holzqualität1%

“Achtung: Nur Holzoptik”

Top return reasons

Gesamtgröße35%

Rahmenqualität29%

Qualität insgesamt6%

Farbe6%

Materialqualität5%

beworben Vs Tatsächliches Produkt4%

Defekt Material/Teile3%

Kratzfestigkeit2%

Kompatibilität – insgesamt1%

Montage1%

Common questions

Is bilderrahmen 21x30 profitable to sell on Amazon Germany?: The niche generates €186K/yr across 40 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the bilderrahmen 21x30 niche?: 26 brands and 47 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in bilderrahmen 21x30?: Top complaints mined from reviews: Qualität insgesamt, Rahmenqualität, Dicke. The return rate is 1.2%.
When does demand for bilderrahmen 21x30 peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the bilderrahmen 21x30 niche?: Listings span €4.45–€31.62; the average listing price is €10.35 (sweet spot $15–$100). The average incumbent carries 3,207 reviews — the moat a new listing must climb.