Is bilderrahmen 20x30 profitable to sell on Amazon Germany?

The niche generates €246K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the bilderrahmen 20x30 niche?

16 brands and 34 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in bilderrahmen 20x30?

Top complaints mined from reviews: Rahmenqualität, Qualität insgesamt, Materialqualität. The return rate is 2.3%.

When does demand for bilderrahmen 20x30 peak?

Demand peaks in Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the bilderrahmen 20x30 niche?

Listings span €4.89–€31.36; the average listing price is €10.53 (sweet spot $15–$100). The average incumbent carries 2,875 reviews — the moat a new listing must climb.

bilderrahmen 20x30

Worth a look

Shows beatable incumbent ratings (4.3★), but soft demand (-17.8% this quarter) keeps it on the watch list.

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Returns

Good2.3%

return rate — above 5% kills the launch gate

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Price range

Good€4.89–€31.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€246K

€246K/yr · 419K searches

Avg price

Okay€10.53

avg listing price — sweet spot $15–$100

Review moat

Okay2,874.9

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, bilderrahmen 20x30 is a €246K/yr Amazon Germany market (419K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bilderrahmen 20x30 market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: €263K–€316K; units × avg price
Conversion rate: 5.6%
Avg BSR: #125
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 5.2%
Avg brand age: 52 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

30%

Giftgarden19%
upsimples17%
QPQIYIY13%
VUVUZULA7%
walther design7%
Estancia7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.5×

Open Trend

Top bilderrahmen 20x30 search terms

bilderrahmen 20x30295K/yr -18.1%4.2% conv.
bilderrahmen 30x2022K/yr -10.0%5.6% conv.
bilderrahmen 20x30 holz16K/yr -25.5%5.3% conv.
bilderrahmen 20x30 schwarz14K/yr -22.4%8.4% conv.
rahmen 20x3014K/yr -21.8%6.2% conv.
20x30 cm bilderrahmen13K/yr -20.4%4.9% conv.
fotorahmen 20x3010K/yr -5.7%2.6% conv.
bilderrahmen schwarz 20x308K/yr -24.6%7.4% conv.
bilderrahmen 20 x 308K/yr -16.7%3.8% conv.
bilderrahmen holz 20x307K/yr +9.9%3.0% conv.

All search terms

Top bilderrahmen 20x30 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 3 Pack Bilderrahmen 20x30 Schwarz Rahmen Picture Frame für Fotos Bilder Poster

upsimples€12.174.4★4,758 rev

QPQIYIY Bilderrahmen 20x30 cm 3er set Schwarz Bilderrahmen 30x20 Hergestellt aus Holzwerkstoff Rahmen 20 x 30 cm ideal für Fotos Bilder Poster

QPQIYIY€10.744.5★375 rev

Giftgarden Schwarze Bilderrahmen 20x30 cm Moderner Fotorahmen für 30x20 Foto und Bilder Glattes Schlankes Design Wand- oder Tischaufsteller - Einzel

Giftgarden€5.934.2★4,494 rev

Tinkeps 3er Pack Bilderrahmen 20x30 cm Schwarz Bilderrahmen 30x20 Hergestellt aus Holzwerkstoff Rahmen 20 x 30 cm ideal für Fotos Bilder Poster

Tinkeps€11.924.5★636 rev

walther design Bilderrahmen schwarz 20 x 30 cm New Lifestyle Kunststoffrahmen KV030B

walther design€5.244.5★36,819 rev

Newest

by launch date

Histarzeda Bilderrahmen 20x30 cm 20x30 Bilderrahmen Schwarz mit Acrylglas für Fotogalerie Rahmen für Wandmontage waagrecht oder senkrecht für Wohnraum Büro (Schwarz)

Histarzeda€5.1258 rev

6mo ago

Estancia 3 Stück Schwarze Bilderrahmen aus Kunststoff 20x30 cm 3er-Pack 20 x 30 cm Rahmen mit Bruchsicherem Acrylglas Moderner Fotorahmen für Wände und Tische

Estancia€9.1494 rev

9mo ago

Estancia 20x30 Bilderrahmen aus Eichenfarbenem Kunststoff - 20 x 30 Rahmen mit Bruchsicherem Acrylglas - Moderner Fotorahmen für Wände und Tische

Estancia€5.1862 rev

10mo ago

Baoee 20x30 Eiche weiß Zweifarbiger Bilderrahmen Fotorahmen mit Acrylglas Posterrahmen

Baoee€5.94622 rev

1y ago

RUN HELIX 4 Pack Bilderrahmen 20x30 20x30cm Bilderrahmen Schwarz Kann Auf Den Schreibtisch Gehängt Oder Gestellt Werden Fotorahmen Posterrahmen Benutzt für Wohnzimmer Schlafzimmer Arbeitszimmer

RUN HELIX€15.56325 rev

1y ago

What buyers say about bilderrahmen 20x30

What buyers praise and complain about, mined from review topics.

What buyers love

Rahmenqualität37%

“Super Bilderrahmen”

Qualität insgesamt23%

“Super Qualität”

Preis-Leistungs-Verhältnis19%

“Für den Preis OK”

Stärke6%

“schöner stabiler Rehmen”

beworben Vs Tatsächliches Produkt4%

“Artikel entspricht der Beschreibung”

Bild/Bildklarheit1%

“Ein guter Bilderrahmen”

Materialqualität1%

“haben ein stabiles Material.”

Gesamtgröße1%

“für 20 x 30 cm passt alles einwandfrei.”

Verriegelungsmechanismus1%

“Diese lassen sich gut und einfach öffnen”

Farbe1%

“Das Schwarz wirkt ordentlich”

What buyers complain about

Rahmenqualität31%

“Befestigungs Stäbchen gleich schon 2 abgebrochen”

Qualität insgesamt19%

“Müll”

Materialqualität10%

“Billigstes Material”

Haltbarkeit6%

“Klarsichtfolie brechen sofort beim Schutzfolie entfernen”

Gesamtgröße6%

“Passt nicht”

Holzqualität5%

“Holz von schlechter Qualität”

Stärke5%

“Dünnes Plastik, instabil und nicht wie auf den Bildern”

Dicke4%

“Der Rahmen ist um vieles dicker”

beworben Vs Tatsächliches Produkt2%

“Nicht wie auf dem Bild”

Preis-Leistungs-Verhältnis2%

“Geld nicht wert”

Top return reasons

Gesamtgröße36%

Rahmenqualität26%

Qualität insgesamt8%

Farbe7%

Materialqualität5%

beworben Vs Tatsächliches Produkt4%

Montage2%

Defekt Material/Teile2%

Kratzfestigkeit1%

Kompatibilität – insgesamt1%

Common questions

Is bilderrahmen 20x30 profitable to sell on Amazon Germany?: The niche generates €246K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the bilderrahmen 20x30 niche?: 16 brands and 34 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in bilderrahmen 20x30?: Top complaints mined from reviews: Rahmenqualität, Qualität insgesamt, Materialqualität. The return rate is 2.3%.
When does demand for bilderrahmen 20x30 peak?: Demand peaks in Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the bilderrahmen 20x30 niche?: Listings span €4.89–€31.36; the average listing price is €10.53 (sweet spot $15–$100). The average incumbent carries 2,875 reviews — the moat a new listing must climb.