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Bilderrahmen 20x20

Fail

Demand is soft, at -13.9% this quarter, so Bilderrahmen 20x20 is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€83K/yr117K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
42%top-5 click share · 16 brands · 37 sellers

Flapen Score

Bilderrahmen 20x20 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bilderrahmen 20x20 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bilderrahmen 20x20 market on Amazon at a glance

Shoppers on Amazon Germany searched for Bilderrahmen 20x20 117K times last year and spent an estimated €83K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €83K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
6.6%
Market size, estimated
€83Ka year
Peak month
December2.0× the quietest month
Top search term
bilderrahmen 20x2077K searches a year

02 · Price

A sale here is worth €10.66.

Listings sell for €10.66 on average, from €5.09 to €25.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €10.66 that is €1K to €3K a year per listing.

Average price
€10.66under the $15 to $100 sweet spot
Price range
€5.09–€25.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #159 within Fotoalben, Rahmen & Zubehör. It carries 3,786 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#159in Fotoalben, Rahmen & Zubehör
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
3,786per listing
Listings tracked
33

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bilderrahmen 20x20 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

37

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

22%

  • Brand 135%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Bilderrahmen 20x20 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Bilderrahmen 20x20 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bilderrahmen 20x2077K/yr
  • bilderrahmen quadratisch 20x208K/yr
  • bilderrahmen 20x20 weiß7K/yr
  • rahmen 20x206K/yr
  • bilderrahmen 20x20 holz5K/yr
  • bilderrahmen 20 x 205K/yr
  • 20x20 cm bilderrahmen4K/yr
  • bilderrahmen 20x20 schwarz5K/yr

Reviews and returns

What reviews say buyers love and hate about Bilderrahmen 20x20

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Rahmenqualität”
42%of negative reviews mention “Rahmenqualität”
2.1%of orders come back
“Der Rahmen bzw. das Passpartout mißt innen nicht wie angegeben 10x10cm, sondern nur 8,7x8,7cm”
A buyer, on “Rahmenqualität”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bilderrahmen 20x20 questions

Answered from the same tracked data.