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Bilderrahmen 20x20

soft demand (-13.9% this quarter) — Bilderrahmen 20x20 doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median

Market size 21Growth 18Conversion 72Competition 72Returns 73Price range 50Avg price 39Brand share 55Review moat 27Quality gap 60
This niche Category average · 4,240 niches

Is Bilderrahmen 20x20 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bilderrahmen 20x20 is a €83K/yr Amazon Germany market (117K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Bilderrahmen 20x20: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.9% over the last 90 days and 6.6% of searches end in a purchase.

€83K

revenue / yr

Units sold / yr10K
Search volume / yr-13.9%117K
Conversion rate6.6%
Avg price€10.66

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers16 · 37
Top-5 product click share42%
Open market28%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement79%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews3,786

Top Bilderrahmen 20x20 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€7K€10K€13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

37

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

22%

  • Giftgarden35%
  • VUVUZULA11%
  • Egofine9%
  • walther design9%
  • Icona Bay8%
  • Hoikwo7%

Bilderrahmen 20x20 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume117KCVR6.6%Products33Brands16Top 5 Brands72%OOS Rate13.3%Rating4.4★Reviews3,786Avg BSR#159
5K3KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Top Bilderrahmen 20x20 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bilderrahmen 20x2077K/yr
  • bilderrahmen quadratisch 20x208K/yr
  • bilderrahmen 20x20 weiß7K/yr
  • rahmen 20x206K/yr
  • bilderrahmen 20x20 holz5K/yr
  • bilderrahmen 20 x 205K/yr
  • 20x20 cm bilderrahmen4K/yr
  • bilderrahmen 20x20 schwarz5K/yr

What reviews say buyers love and hate about Bilderrahmen 20x20

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Rahmenqualität47%

Entsprechen genau meinen Vorstellungen, einfache, schnörkellose Rahmen, passgenau

Qualität insgesamt12%

Top Qualität

Preis-Leistungs-Verhältnis10%

o. k. fürs Geld

Stärke6%

Der Rahmen steht stabil auf dem Regal

Bild/Bildklarheit6%

Für Fotos bekommt man hier genau das, was man erwartet

What buyers complain about

100% of reviews
Rahmenqualität42%

Der Rahmen bzw. das Passpartout mißt innen nicht wie angegeben 10x10cm, sondern nur 8,7x8,7cm

Gesamtgröße25%

Falsche Maßangaben

Qualität insgesamt17%

Schlechte Qualität

Kratzfestigkeit17%

wird schnell gekratzt

Bilderrahmen 20x20 return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
40%
2Rahmenqualität
24%
3Materialqualität
7%
4Farbe
7%
5Qualität insgesamt
6%

Common Bilderrahmen 20x20 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bilderrahmen 20x20 48/100 on Amazon Germany — Skip it. The niche generates €83K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -13.9% over the last 90 days.
Search demand for Bilderrahmen 20x20 on Amazon Germany peaks in Dec, where the busiest month runs 2.0× the quietest.