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Bilderrahmen 15x20

Bilderrahmen 15x20 shows low returns (1.6%), but soft demand (-2.6% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48

Market size 36Growth 24Conversion 71Competition 58Returns 84Price range 50Avg price 43Brand share 67Review moat 28Quality gap 53
This niche Category average · 4,240 niches

Is Bilderrahmen 15x20 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bilderrahmen 15x20 is a €178K/yr Amazon Germany market (242K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Bilderrahmen 15x20: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.6% over the last 90 days and 6.6% of searches end in a purchase.

€178K

revenue / yr

Units sold / yr20K
Search volume / yr-2.6%242K
Conversion rate6.6%
Avg price€11.21

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers22 · 52
Top-5 product click share50%
Open market35%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement91%
New entrants (1y)5· 0 succeeded
Avg rating4.4★
Avg reviews3,727

Top Bilderrahmen 15x20 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

€0€9K€18K€27K€36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

52

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

50%

Top 20: 87%

Open market

30%

  • Giftgarden30%
  • upsimples17%
  • Kromapolis8%
  • Egofine5%
  • Artower5%
  • YoHyien5%

Bilderrahmen 15x20 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume242KCVR6.6%Products32Brands22Top 5 Brands65%OOS Rate6.6%Rating4.4★Reviews3,727Avg BSR#156
18K13KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.2×

Top Bilderrahmen 15x20 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bilderrahmen 15x20149K/yr
  • bilderrahmen 20x1537K/yr
  • bilderrahmen 15x20 holz13K/yr
  • fotorahmen 15x2010K/yr
  • bilderrahmen 15 x 20 cm6K/yr
  • bilderrahmen 15x20 schwarz6K/yr
  • 15x20 cm bilderrahmen6K/yr
  • rahmen 15x205K/yr
  • bilderrahmen 20 x 155K/yr
  • bilderrahmen 15 x 204K/yr

What reviews say buyers love and hate about Bilderrahmen 15x20

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Rahmenqualität44%

Schöne Bilderrahmen

Qualität insgesamt15%

Super Qualität

Preis-Leistungs-Verhältnis14%

Super Preis

Gesamtgröße6%

Passt

Form/Stil4%

Sieht elegant aus

What buyers complain about

95% of reviews
Qualität insgesamt35%

Qualität ungenügend

Materialqualität18%

Billiges Material

Kratzfestigkeit12%

Das Plexiglas ist total zerkratzt

Preis-Leistungs-Verhältnis9%

Sein Geld, auch nicht unter 10€, ist er nicht wert

Messung / Ablesegenauigkeit9%

Sehr genaue Passform musste die Bilder etwas nachschneiden

Bilderrahmen 15x20 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
43%
2Rahmenqualität
26%
3Qualität insgesamt
8%
4Farbe
7%
5Materialqualität
4%

Common Bilderrahmen 15x20 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bilderrahmen 15x20 51/100 on Amazon Germany — Worth a look. The niche generates €178K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -2.6% over the last 90 days.
Search demand for Bilderrahmen 15x20 on Amazon Germany peaks in Dec, where the busiest month runs 3.2× the quietest.