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51

bilderrahmen 15x20

Worth a look

Shows low returns (1.6%), but soft demand (-2.6% this quarter) keeps it on the watch list.

Market size 36Growth 24Conversion 71Competition 58Returns 84Price range 50Avg price 43Brand share 67Review moat 28Quality gap 53

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€4.70–€25.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€11.21

avg listing price — sweet spot $15–$100

Market size

Okay€178K

€178K/yr · 242K searches

Review moat

Okay3,726.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bilderrahmen 15x20 is a €178K/yr Amazon Germany market (242K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bilderrahmen 15x20 market data

Units sold / yr
15K–20K
avg 250–500/product
Revenue / yr
€168K–€224K
units × avg price
Conversion rate
6.6%
Avg BSR
#156
Page quality
0%
Prime
97%
Sponsored
91%
Out of stock
6.6%
Avg brand age
48 months
Avg seller age
193 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

52

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

50%

Top 20: 87%

Open market

30%

  • Giftgarden30%
  • upsimples17%
  • Kromapolis8%
  • Egofine5%
  • Artower5%
  • YoHyien5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.2×

Top bilderrahmen 15x20 search terms

  • bilderrahmen 15x20149K/yr
  • bilderrahmen 20x1537K/yr
  • bilderrahmen 15x20 holz13K/yr
  • fotorahmen 15x2010K/yr
  • bilderrahmen 15 x 20 cm6K/yr
  • bilderrahmen 15x20 schwarz6K/yr
  • 15x20 cm bilderrahmen6K/yr
  • rahmen 15x205K/yr
  • bilderrahmen 20 x 155K/yr
  • bilderrahmen 15 x 204K/yr
All search terms

Top bilderrahmen 15x20 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€9K10%€18K15%€27K20%€36K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bilderrahmen 15x20

What buyers praise and complain about, mined from review topics.

What buyers love

Rahmenqualität44%

“Schöne Bilderrahmen”

Qualität insgesamt15%

“Super Qualität”

Preis-Leistungs-Verhältnis14%

“Super Preis”

Gesamtgröße6%

“Passt”

Form/Stil4%

“Sieht elegant aus”

beworben Vs Tatsächliches Produkt3%

“Erfüllt meine Erwartungen”

Benutzerfreundlichkeit3%

“das Bild lässt sich leicht einsetzen.”

Design insgesamt2%

“Schlicht und elegant”

Montage/Installation2%

“Vorsichtig aufstellen”

Montage1%

“Möglichkeit zum hinstellen oder aufhängen vorhanden”

What buyers complain about

Qualität insgesamt35%

“Qualität ungenügend”

Materialqualität18%

“Billiges Material”

Kratzfestigkeit12%

“Das Plexiglas ist total zerkratzt”

Preis-Leistungs-Verhältnis9%

“Sein Geld, auch nicht unter 10€, ist er nicht wert”

Messung / Ablesegenauigkeit9%

“Sehr genaue Passform musste die Bilder etwas nachschneiden”

Rahmenqualität5%

“Es ist ein einfach gekanteter Blechrahmen”

Dicke5%

“Der Rücken, wo das Foto hinein geschoben wird, ist sehr dünn”

Funktionalität insgesamt3%

“Geht gar nicht”

Top return reasons

Gesamtgröße43%
Rahmenqualität26%
Qualität insgesamt8%
Farbe7%
Materialqualität4%
beworben Vs Tatsächliches Produkt2%
Dünn2%
Defekt Material/Teile2%
Anzeigefarben1%
Kratzfestigkeit1%

Common questions

Is bilderrahmen 15x20 profitable to sell on Amazon Germany?
The niche generates €178K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the bilderrahmen 15x20 niche?
22 brands and 52 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in bilderrahmen 15x20?
Top complaints mined from reviews: Qualität insgesamt, Materialqualität, Kratzfestigkeit. The return rate is 1.6%.
When does demand for bilderrahmen 15x20 peak?
Demand peaks in Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the bilderrahmen 15x20 niche?
Listings span €4.70–€25.50; the average listing price is €11.21 (sweet spot $15–$100). The average incumbent carries 3,727 reviews — the moat a new listing must climb.