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bilderrahmen 13x18 weiß

Worth a look

Shows searches that convert (9.6% search→purchase), but a small market ($32K/yr) keeps it on the watch list.

Market size 8Growth 23Conversion 85Competition 59Returns 72Price range 50Avg price 53Brand share 76Review moat 36Quality gap 58

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Brand share

Great59%

top-5 brand share — no brand owns this niche

Returns

Good2.1%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.31

avg listing price — sweet spot $15–$100

Price range

Good€3.77–€26.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,899.43

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Market size

Bad€32K

€32K/yr · 27K searches

According to Flapen's Amazon Germany niche tracking, bilderrahmen 13x18 weiß is a €32K/yr Amazon Germany market (27K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bilderrahmen 13x18 weiß market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
€31K–€37K
units × avg price
Conversion rate
9.6%
Avg BSR
#242
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
13.1%
Avg brand age
44 months
Avg seller age
194 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

27

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

49%

Top 20: 91%

Open market

36%

  • KAIWIN19%
  • Anhow15%
  • Baoee12%
  • Giftgarden7%
  • Egofine6%
  • Icona Bay5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.7×

Top bilderrahmen 13x18 weiß products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€1K8%€3K12%€4K16%€5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bilderrahmen 13x18 weiß

What buyers praise and complain about, mined from review topics.

What buyers love

Rahmenqualität27%

“Super schöner stilvoller Rahmen”

Qualität insgesamt23%

“Super Produkt”

beworben Vs Tatsächliches Produkt18%

“Wie erwartet, Top”

Preis-Leistungs-Verhältnis18%

“Preis Leistung Ok”

Design insgesamt9%

“Design sehr schön”

What buyers complain about

Qualität insgesamt31%

“entpuppt sich in der Realität als minderwertiges Produkt, das einem stilvollen Foto in keiner Weise gerecht wird.”

Materialqualität14%

“Material billig”

beworben Vs Tatsächliches Produkt14%

“Billige Plastik-Optik statt Qualität – Werbeversprechen nicht nachvollziehbar”

Gesamtgröße10%

“Leider zu klein”

Kratzfestigkeit7%

“Aufkleber auf der Plexiglasscheibe kaum ohne kratzen zu entfernen”

Haftung/Klebrigkeit7%

“Aufkleber auf der Plexiglasscheibe kaum ohne kratzen zu entfernen”

Stärke4%

“In meinen Augen wirkt die Kunststoffscheibe einfach nur billig und instabil”

Rahmenqualität4%

“Ich bin von diesem Artower® Bilderrahmen enttäuscht”

Top return reasons

Gesamtgröße43%
Rahmenqualität27%
Qualität insgesamt9%
Materialqualität5%
Farbe4%
beworben Vs Tatsächliches Produkt3%
Design insgesamt1%
Defekt Material/Teile1%
Preis-Leistungs-Verhältnis1%
Montage1%

Common questions

Is bilderrahmen 13x18 weiß profitable to sell on Amazon Germany?
The niche generates €32K/yr across 28 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the bilderrahmen 13x18 weiß niche?
22 brands and 27 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in bilderrahmen 13x18 weiß?
Top complaints mined from reviews: Qualität insgesamt, Materialqualität, beworben Vs Tatsächliches Produkt. The return rate is 2.1%.
When does demand for bilderrahmen 13x18 weiß peak?
Demand peaks in Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the bilderrahmen 13x18 weiß niche?
Listings span €3.77–€26.41; the average listing price is €12.31 (sweet spot $15–$100). The average incumbent carries 2,899 reviews — the moat a new listing must climb.