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Bilderrahmen 13x18 Holz

Bilderrahmen 13x18 Holz shows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 17% of 4,240 Küche, Haushalt & Wohnen niches · +8 vs the category median of 48

Market size 38Growth 23Conversion 57Competition 81Returns 80Price range 49Avg price 38Brand share 91Review moat 39Quality gap 57
This niche Category average · 4,240 niches

Is Bilderrahmen 13x18 Holz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bilderrahmen 13x18 Holz is a €194K/yr Amazon Germany market (375K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.

Bilderrahmen 13x18 Holz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.4% over the last 90 days and 4.9% of searches end in a purchase.

€194K

revenue / yr

Units sold / yr25K
Search volume / yr-4.4%375K
Conversion rate4.9%
Avg price€10.60

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers36 · 67
Top-5 product click share34%
Open market56%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement92%
New entrants (1y)7· 0 succeeded
Avg rating4.4★
Avg reviews2,558

Top Bilderrahmen 13x18 Holz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€6K€12K€17K€23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

67

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

34%

Top 20: 75%

Open market

49%

  • VUVUZULA11%
  • Egofine10%
  • Heimlich9%
  • YoHyien8%
  • Scholartree7%
  • KAIWIN6%

Bilderrahmen 13x18 Holz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume375KCVR4.9%Products51Brands36Top 5 Brands44%OOS Rate4.5%Rating4.4★Reviews2,558Avg BSR#168
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.6×

Top Bilderrahmen 13x18 Holz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bilderrahmen 13x18243K/yr
  • bilderrahmen 13x18 holz34K/yr
  • bilderrahmen 18x1318K/yr
  • fotorahmen 13 x 1820K/yr
  • bilderrahmen 13x1911K/yr
  • bilderrahmen holz 13x1812K/yr
  • 13x18 cm bilderrahmen7K/yr
  • bilderrahmen 13 x 18 cm7K/yr
  • rahmen 13x186K/yr
  • bilderrahmen 13 x 185K/yr

What reviews say buyers love and hate about Bilderrahmen 13x18 Holz

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Rahmenqualität38%

Super schöne Bilderrahmen

Qualität insgesamt29%

Super Produkt

Preis-Leistungs-Verhältnis5%

Sieht gut aus, sehr guter Preis

beworben Vs Tatsächliches Produkt4%

entsprachen der Produktbeschreibung

Design insgesamt4%

elegant

What buyers complain about

72% of reviews
beworben Vs Tatsächliches Produkt17%

Die Maßangaben sind nicht eindeutig

Materialqualität14%

Material billig

Farbverblassen/Verfärbung9%

Bilderrahmen verfärbt sich

Qualität insgesamt9%

Qualität könnte besser sein

Haftung/Klebrigkeit9%

Leider klebt ein Aufkleber mitten auf der Plexi Glasscheibe welcher sich, auch mit aller Mühe, nicht entfernen lässt

Bilderrahmen 13x18 Holz return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
38%
2Rahmenqualität
17%
3Farbe
13%
4Qualität insgesamt
9%
5Materialqualität
8%

Common Bilderrahmen 13x18 Holz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bilderrahmen 13x18 Holz 56/100 on Amazon Germany — Worth a look. The niche generates €194K/yr across 51 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -4.4% over the last 90 days.
Search demand for Bilderrahmen 13x18 Holz on Amazon Germany peaks in Dec, where the busiest month runs 5.6× the quietest.