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Bilderrahmen

Bilderrahmen shows a $1.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 7% of 4,240 Küche, Haushalt & Wohnen niches · +13 vs the category median of 48

Market size 86Growth 17Conversion 34Competition 81Returns 83Price range 54Avg price 55Brand share 81Review moat 36Quality gap 62
This niche Category average · 4,240 niches

Is Bilderrahmen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bilderrahmen is a €1.5M/yr Amazon Germany market (4.3M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.

Bilderrahmen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.6% over the last 90 days and 2.7% of searches end in a purchase.

€1.5M

revenue / yr

Units sold / yr125K
Search volume / yr-15.6%4.3M
Conversion rate2.7%
Avg price€12.60

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers30 · 67
Top-5 product click share34%
Open market46%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 57 products

Sponsored placement98%
New entrants (1y)10· 2 succeeded
Avg rating4.4★
Avg reviews2,909

Top Bilderrahmen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€45K€89K€134K€179K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

67

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

34%

Top 20: 70%

Open market

42%

  • upsimples25%
  • SONGMICS16%
  • RUN HELIX5%
  • Kromapolis4%
  • HOUSE DAY4%
  • UHOUSEST4%

Bilderrahmen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.3MCVR2.7%Products57Brands30Top 5 Brands54%OOS Rate7.2%Rating4.4★Reviews2,909Avg BSR#119
175K125KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Bilderrahmen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bilderrahmen2.0M/yr
  • bilderrahmen a4409K/yr
  • bilderrahmen 10x15458K/yr
  • bilderrahmen collage391K/yr
  • bilderrahmen holz109K/yr
  • bilderrahmen din a492K/yr
  • bilderrahmen set102K/yr
  • bilderrahmen schwarz92K/yr
  • a4 bilderrahmen65K/yr
  • fotorahmen78K/yr

What reviews say buyers love and hate about Bilderrahmen

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Rahmenqualität32%

Solider Bilderrahmen

Qualität insgesamt19%

Top Qualität super Ware

Preis-Leistungs-Verhältnis11%

Preis-Leistung SUPER

beworben Vs Tatsächliches Produkt9%

Produkt wie beschrieben

Gesamtgröße5%

Passt

What buyers complain about

72% of reviews
Qualität insgesamt27%

Müll

Rahmenqualität20%

Zwei von drei Bilderrahmen wurden defekt (abgeplatzte Farbe)

Materialqualität5%

Alles billiges Material

Dicke4%

Der Rahmen ist sehr dünn

Kratzfestigkeit4%

hatte direkt Kratzer

Bilderrahmen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
39%
2Rahmenqualität
27%
3Qualität insgesamt
6%
4Farbe
5%
5Defekt Material/Teile
5%

Common Bilderrahmen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bilderrahmen 61/100 on Amazon Germany — Worth a look. The niche generates €1.5M/yr across 57 tracked products. 2 of 10 products launched in the last 360 days are still selling. Search demand moved -15.6% over the last 90 days.
Search demand for Bilderrahmen on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.3× the quietest.