Is bilderrahmen profitable to sell on Amazon Germany?

The niche generates €1.5M/yr across 57 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Worth a look (61/100).

How competitive is the bilderrahmen niche?

30 brands and 67 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in bilderrahmen?

Top complaints mined from reviews: Qualität insgesamt, Rahmenqualität, Materialqualität. The return rate is 1.6%.

When does demand for bilderrahmen peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the bilderrahmen niche?

Listings span €4.45–€27.40; the average listing price is €12.60 (sweet spot $15–$100). The average incumbent carries 2,909 reviews — the moat a new listing must climb.

bilderrahmen

Worth a look

Shows a $1.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Great€1.5M

€1.5M/yr · 4.3M searches

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.60

avg listing price — sweet spot $15–$100

Price range

Good€4.45–€27.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,908.77

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bilderrahmen is a €1.5M/yr Amazon Germany market (4.3M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bilderrahmen market data

Units sold / yr: 100K–125K; avg 1,000–1,250/product
Revenue / yr: €1.3M–€1.6M; units × avg price
Conversion rate: 2.7%
Avg BSR: #119
Page quality: 0%
Prime: 98%
Sponsored: 98%
Out of stock: 7.2%
Avg brand age: 36 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

34%

Top 20: 70%

Open market

42%

upsimples25%
SONGMICS16%
RUN HELIX5%
Kromapolis4%
HOUSE DAY4%
UHOUSEST4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top bilderrahmen search terms

bilderrahmen2.0M/yr -17.9%0.6% conv.
bilderrahmen a4409K/yr +18.6%5.7% conv.
bilderrahmen 10x15458K/yr -9.3%1.8% conv.
bilderrahmen collage391K/yr -46.9%0.5% conv.
bilderrahmen holz109K/yr -20.4%0.3% conv.
bilderrahmen din a492K/yr -15.0%5.8% conv.
bilderrahmen set102K/yr -19.6%0.3% conv.
bilderrahmen schwarz92K/yr -27.5%1.2% conv.
a4 bilderrahmen65K/yr +1.3%6.7% conv.
fotorahmen78K/yr -6.6%0.5% conv.

All search terms

Top bilderrahmen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 3 Pack Bilderrahmen A4 Bilderrahmen Kinderzeichnungen A4Picture Frame Schwarz für Fotos Bilder Poster

upsimples€12.574.4★4,758 rev

upsimples 1 Pack Bilderrahmen A4 Schwarz Rahmen für Kinderzeichnungen Fotos

upsimples€5.994.5★73 rev

SONGMICS Bilderrahmen 10er Set für 2 Fotos in 20 x 25 cm 4 Fotos in 13 x 18 cm 4 Fotos in 10 x 15 cm Kunststoffscheibe MDF tintenschwarz RPF310H

SONGMICS€18.384.6★6,298 rev

Kromapolis 4 Stück Kleine bilderrahmen Umweltfreundlich MDF Rahmen 10x15 cm Drehverschluss Rückwand hochwertiges Acrylglas Eichenoptik

Kromapolis€8.254.6★730 rev

UHOUSEST Bilderrahmen A4 aus Holz 21 x 29 7 cm hängend & stehend Schwarz

UHOUSEST€4.904.4★589 rev

Newest

by launch date

QPQIYIY Bilderrahmen A4 (21x29 7 cm) 3er set Schwarz Bilderrahmen Hergestellt aus Holzwerkstoff Rahmen A4 ideal für Fotos Bilder Poster

QPQIYIY€9.49375 rev

11mo ago

Zouway 4 Stück Bilderrahmen A4 Schwarz Rahmen A4 mit Plexiglas Bilderrahmen Din A4 für Fotos Bilder Poster

Zouway€15.94304 rev

11mo ago

upsimples 1 Pack Bilderrahmen A4 Schwarz Rahmen für Kinderzeichnungen Fotos

upsimples€5.9973 rev

1y ago

SONGMICS Bilderrahmen 10er Set Fotocollage Fotorahmen für die Wand zwei 20 x 25 cm vier 13 x 18 cm vier 10 x 15 cm werkzeuglose Montage schwarz RPF100BZ01

SONGMICS€21.1861 rev

1y ago

upsimples 1 Stück Alu-Rahmen Bilderrahmen A4 Schwarz Foto 15.3x20.3cm mit Passepartout oder A4 (21x29.7cm) ohne Wandbilder-Rahmen Metall mit Acrylglas

upsimples€6.87146 rev

1y ago

What buyers say about bilderrahmen

What buyers praise and complain about, mined from review topics.

What buyers love

Rahmenqualität32%

“Solider Bilderrahmen”

Qualität insgesamt19%

“Top Qualität super Ware”

Preis-Leistungs-Verhältnis11%

“Preis-Leistung SUPER”

beworben Vs Tatsächliches Produkt9%

“Produkt wie beschrieben”

Gesamtgröße5%

“Passt”

Montage/Installation3%

“Bilder lassen sich gut aufstellen und gut aufhängen”

Bild/Bildklarheit2%

“Bilder”

Stärke2%

“Stabil”

Benutzerfreundlichkeit2%

“Einfach Super, in der Handhabung”

Design insgesamt1%

“Zeitlos und elegant”

What buyers complain about

Qualität insgesamt27%

“Müll”

Rahmenqualität20%

“Zwei von drei Bilderrahmen wurden defekt (abgeplatzte Farbe)”

Materialqualität5%

“Alles billiges Material”

Dicke4%

“Der Rahmen ist sehr dünn”

Kratzfestigkeit4%

“hatte direkt Kratzer”

Gesamtgröße3%

“Standardnagelköpfe passen nicht in Öffnungen”

Preis-Leistungs-Verhältnis3%

“Preis-Leistung nicht angemessen”

beworben Vs Tatsächliches Produkt2%

“Die Produktbeschreibung ist nicht korrekt”

Montage/Installation2%

“Etwas kompliziert beim Zusammenbau”

Anleitung/Benutzerhandbuch/Fehlerbehebung1%

“Schlechte Verarbeitung und fehlende Anleitung”

Top return reasons

Gesamtgröße39%

Rahmenqualität27%

Qualität insgesamt6%

Farbe5%

Defekt Material/Teile5%

Materialqualität4%

beworben Vs Tatsächliches Produkt4%

Kratzfestigkeit2%

Montage/Installation2%

Preis-Leistungs-Verhältnis1%

Common questions

Is bilderrahmen profitable to sell on Amazon Germany?: The niche generates €1.5M/yr across 57 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Worth a look (61/100).
How competitive is the bilderrahmen niche?: 30 brands and 67 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in bilderrahmen?: Top complaints mined from reviews: Qualität insgesamt, Rahmenqualität, Materialqualität. The return rate is 1.6%.
When does demand for bilderrahmen peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the bilderrahmen niche?: Listings span €4.45–€27.40; the average listing price is €12.60 (sweet spot $15–$100). The average incumbent carries 2,909 reviews — the moat a new listing must climb.

bilderrahmen

bilderrahmen market data

Competition & brand share

Demand & seasonality

Top bilderrahmen search terms

Top bilderrahmen products on Amazon

Top sellers

Newest

Trending

What buyers say about bilderrahmen

What buyers love

What buyers complain about

Top return reasons

Common questions

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