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Bilder

Maybe

An estimated 0.6% of orders come back. But buyers convert on only 0.2% of searches, so Bilder is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48
Market size
€255K/yr5.3M searches / yr
90-day growth
-34.2%search demand this quarter
Competition
17%top-5 click share · 74 brands · 169 sellers

Flapen Score

Bilder against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bilder is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bilder market on Amazon at a glance

Shoppers on Amazon Germany searched for Bilder 5.3M times last year and spent an estimated €255K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €255K a year.

Searches, last 12 months
5.3M
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
0.2%
Market size, estimated
€255Ka year
Peak month
November2.0× the quietest month
Top search term
bilder1.2M searches a year

02 · Price

A sale here is worth €22.95.

Listings sell for €22.95 on average, from €2.55 to €138.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €22.95 that is €0 to €2K a year per listing.

Average price
€22.95inside the $15 to $100 sweet spot
Price range
€2.55–€138.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #442 within Bilder, Poster, Kunstdrucke & Skulpturen. It carries 812 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
65%
Out of stock, average day
4.1%
Average rank
#442in Bilder, Poster, Kunstdrucke & Skulpturen
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
812per listing
Listings tracked
136

04 · Newcomers

4 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bilder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

74 falling

Sellers

169

Top-5 brand share

40%

Top 20: 68%

Top-5 click share

17%

Top 20: 44%

Open market

57%

  • Brand 114%
  • Brand 29%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Bilder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Bilder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bilder1.2M/yr
  • poster874K/yr
  • wandbilder wohnzimmer428K/yr
  • wandbilder341K/yr
  • bild282K/yr
  • leinwand bilder291K/yr
  • poster 50x70206K/yr
  • bilder wohnzimmer228K/yr
  • wandbild218K/yr
  • poster & kunstdrucke240K/yr

Reviews and returns

What reviews say buyers love and hate about Bilder

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Haftung/Klebrigkeit”
0.6%of orders come back
“Hält nich an Betonwand”
A buyer, on “Haftung/Klebrigkeit”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bilder questions

Answered from the same tracked data.