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Bilder

Bilder shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48

Market size 47Growth 8Conversion 3Competition 96Returns 97Price range 63Avg price 95Brand share 95Review moat 67Quality gap 52
This niche Category average · 4,240 niches

Is Bilder profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bilder is a €255K/yr Amazon Germany market (5.3M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 58/100.

Bilder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -34.2% over the last 90 days and 0.2% of searches end in a purchase.

€255K

revenue / yr

Units sold / yr13K
Search volume / yr-34.2%5.3M
Conversion rate0.2%
Avg price€22.95

Who owns the niche?

The top 5 brands hold 40% of demand, so 60% of the market is open.

60%

open market share

Brands · sellers74 · 169
Top-5 product click share17%
Open market60%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 136 products

Sponsored placement93%
New entrants (1y)23· 4 succeeded
Avg rating4.4★
Avg reviews812

Top Bilder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

€0€5K€10K€15K€20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

74 falling

Sellers

169

Top-5 brand share

40%

Top 20: 68%

Top-5 click share

17%

Top 20: 44%

Open market

57%

  • MuchoWow14%
  • Novart9%
  • PWAAHDC8%
  • Dazzlewall4%
  • Visario4%
  • ZGDYi3%

Bilder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.3MCVR0.2%Products136Brands74Top 5 Brands40%OOS Rate4.1%Rating4.4★Reviews812Avg BSR#442
150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Top Bilder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bilder1.2M/yr
  • poster874K/yr
  • wandbilder wohnzimmer428K/yr
  • wandbilder341K/yr
  • bild282K/yr
  • leinwand bilder291K/yr
  • poster 50x70206K/yr
  • bilder wohnzimmer228K/yr
  • wandbild218K/yr
  • poster & kunstdrucke240K/yr

What reviews say buyers love and hate about Bilder

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt21%

Quality

Bild/Bildklarheit18%

Sehr gute Fotoqualität

Haftung/Klebrigkeit10%

Rückstandslose Entfernung

beworben Vs Tatsächliches Produkt7%

Wie auf dem Foto

Benutzerfreundlichkeit5%

Gute Handhabung

What buyers complain about

73% of reviews
Haftung/Klebrigkeit22%

Hält nich an Betonwand

Qualität insgesamt14%

Müll

Haltbarkeit10%

Hält überhaupt nicht

Farbe5%

Farbe könnte kräftiger sein

Preis-Leistungs-Verhältnis4%

Verschwendetes Geld

Bilder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
32%
2Farbe
9%
3Haftung/Klebrigkeit
9%
4Qualität insgesamt
8%
5beworben Vs Tatsächliches Produkt
7%

Common Bilder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bilder 58/100 on Amazon Germany — Worth a look. The niche generates €255K/yr across 136 tracked products. 4 of 23 products launched in the last 360 days are still selling. Search demand moved -34.2% over the last 90 days.
Search demand for Bilder on Amazon Germany peaks in Jan–Nov, where the busiest month runs 2.0× the quietest.