Is bilder profitable to sell on Amazon Germany?

The niche generates €255K/yr across 136 tracked products. 4 of 23 products launched in the last 360 days are still selling. 90-day search growth is -34.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the bilder niche?

74 brands and 169 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in bilder?

Top complaints mined from reviews: Haftung/Klebrigkeit, Qualität insgesamt, Haltbarkeit. The return rate is 0.6%.

When does demand for bilder peak?

Demand peaks in Jan–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the bilder niche?

Listings span €2.55–€138.50; the average listing price is €22.95 (sweet spot $15–$100). The average incumbent carries 812 reviews — the moat a new listing must climb.

bilder

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Great40%

top-5 brand share — no brand owns this niche

Avg price

Incredible€22.95

avg listing price — sweet spot $15–$100

Review moat

Good811.86

avg incumbent reviews — the moat a new listing must climb

Price range

Good€2.55–€138.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€255K

€255K/yr · 5.3M searches

Growth

Bad-34.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, bilder is a €255K/yr Amazon Germany market (5.3M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bilder market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: €230K–€287K; units × avg price
Conversion rate: 0.2%
Avg BSR: #442
Page quality: 0%
Prime: 65%
Sponsored: 93%
Out of stock: 4.1%
Avg brand age: 40 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

74 falling

Sellers

169

Top-5 brand share

40%

Top 20: 68%

Top-5 click share

17%

Top 20: 44%

Open market

57%

MuchoWow14%
Novart9%
PWAAHDC8%
Dazzlewall4%
Visario4%
ZGDYi3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.2% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top bilder search terms

bilder1.2M/yr -34.1%0.1% conv.
poster874K/yr -19.9%0.2% conv.
wandbilder wohnzimmer428K/yr -38.7%0.1% conv.
wandbilder341K/yr -34.6%0.1% conv.
bild282K/yr -27.4%0.1% conv.
leinwand bilder291K/yr -45.9%0.1% conv.
poster 50x70206K/yr -42.4%0.1% conv.
bilder wohnzimmer228K/yr -38.1%0.1% conv.
wandbild218K/yr -37.6%0.1% conv.
poster & kunstdrucke240K/yr -42.1%0.0% conv.

All search terms

Top bilder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MuchoWow Leinwand Bilder Groß 120x80 cm XXL Wanddeko Wohnzimmer Aesthetic Room Decor Deko Zimmer Wandbilder Modern Bild auf Leinwand Baum - Blumen - Weiß - Natur - Kunst

MuchoWow€35.244.4★1,986 rev

What if it all works out poster Retro Motivation Poster Schwarz Weiß auf positives affirmierendes Zitat minimalistischer Kunstdruck moderne Wanddekoration für Wohnheim ungerahmt 20 3 × 30 5 cm

ZGDYi€5.673.2★5 rev

PWAAHDC Moderne Bilder Wohnzimmer Poster Set 40x60 Hochformat - Boho Abstrakte Grüne Pflanzen Leinwand Bilder 3er Set - Wandbilder für Schlafzimmer Ohne Rahmen

PWAAHDC€17.544.4★458 rev

Novart Wandbilder Set Strand Meer Boho - KOMPLETT AUFHÄNGFERTIG - Wohnzimmer Schlafzimmer Flur Deko - 3 Moderne Bilder Beige - N029435a

Novart€25.844.5★176 rev

Novart Wandbilder Set 6 Teiliges Bild Grün Blätter Boho Beige Schlafzimmer Bilder Wohnzimmer Modern Deko Aufhängefertig Wanddeko Wohnzimmer

Novart€34.624.7★222 rev

Newest

by launch date

What if it all works out poster Retro Motivation Poster Schwarz Weiß auf positives affirmierendes Zitat minimalistischer Kunstdruck moderne Wanddekoration für Wohnheim ungerahmt 20 3 × 30 5 cm

ZGDYi€5.675 rev

6mo ago

GiveSmiles Ihr Foto auf Leinwand | Leinwand personalisiert Foto & Wandbilder Wohnzimmer Bilder Qualität wie ein Gemälde in vielen Größen | Fotogeschenke personalisiert | Leinwandbilder Wanddeko

GiveSmiles€17.18267 rev

8mo ago

PRINTHOUSE Dein Foto auf Leinwand (alle Größen) - Made in Germany 1-Tag-Produktion - Scharfe Details & natürliche Farben dank UV-Pigmenttinte auf Künstlerleinwand - Stabiler 2 5cm Keilrahmen 20x30cm

PRINTHOUSE€12.34318 rev

9mo ago

ARTFAVES Poster Set - ABSTRACT DOPAMINE DECOR - mehrteilige Wanddeko Wohnzimmer & Schlafzimmer - 8 moderne Wandbilder dopamin decor sommer frühling abstrakt kunst rosa - ohne Bilderrahmen

ARTFAVES€29.26769 rev

1y ago

Cimpress Individuell bedruckbares Poster vertikale Wandkunst mit Foto und Text Personalisierbares Design in Größe A4 (21 x 29.7 cm) Für Zuhause Büro oder als Geschenk

Cimpress€8.38223 rev

1y ago

What buyers say about bilder

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Quality”

Bild/Bildklarheit18%

“Sehr gute Fotoqualität”

Haftung/Klebrigkeit10%

“Rückstandslose Entfernung”

beworben Vs Tatsächliches Produkt7%

“Wie auf dem Foto”

Benutzerfreundlichkeit5%

“Gute Handhabung”

Preis-Leistungs-Verhältnis5%

“Für das Geld total ok”

Farbe4%

“Pop of color”

Druckqualität4%

“Süßes Poster”

Haltbarkeit4%

“Hält bis jetzt bombenfest”

Gesamtgröße3%

“Passt”

What buyers complain about

Haftung/Klebrigkeit22%

“Hält nich an Betonwand”

Qualität insgesamt14%

“Müll”

Haltbarkeit10%

“Hält überhaupt nicht”

Farbe5%

“Farbe könnte kräftiger sein”

Preis-Leistungs-Verhältnis4%

“Verschwendetes Geld”

Gesamtgröße4%

“Enorm”

beworben Vs Tatsächliches Produkt4%

“Foto passt nicht”

Rahmenqualität4%

“Rahmen war zwar etwas verzogen, habe die untere linke Ecke mit Powerklebeband fixiert, so dass es jetzt ordentlich hängt”

Geruch3%

“stinken tun sie auch.”

Dicke2%

“Sehr dünnes Material”

Top return reasons

Gesamtgröße32%

Farbe9%

Haftung/Klebrigkeit9%

Qualität insgesamt8%

beworben Vs Tatsächliches Produkt7%

Rahmenqualität6%

Funktionalität insgesamt5%

Druckqualität3%

Anzeigefarben2%

Materialqualität2%

Common questions

Is bilder profitable to sell on Amazon Germany?: The niche generates €255K/yr across 136 tracked products. 4 of 23 products launched in the last 360 days are still selling. 90-day search growth is -34.2%. Flapen's verdict: Worth a look (58/100).
How competitive is the bilder niche?: 74 brands and 169 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in bilder?: Top complaints mined from reviews: Haftung/Klebrigkeit, Qualität insgesamt, Haltbarkeit. The return rate is 0.6%.
When does demand for bilder peak?: Demand peaks in Jan–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the bilder niche?: Listings span €2.55–€138.50; the average listing price is €22.95 (sweet spot $15–$100). The average incumbent carries 812 reviews — the moat a new listing must climb.