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Bierkühler

Pass

Bierkühler scores 67 out of 100, a Pass. Shoppers spend an estimated $37K a year here, search demand grew +483.2% this quarter, and an estimated 1.0% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 4,240 Küche, Haushalt & Wohnen niches · +19 vs the category median of 48
Market size
€37K/yr137K searches / yr
90-day growth
+483.2%search demand this quarter
Competition
41%top-5 click share · 22 brands · 38 sellers

Flapen Score

Bierkühler against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bierkühler is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bierkühler market on Amazon at a glance

Shoppers on Amazon Germany searched for Bierkühler 137K times last year and spent an estimated €37K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +483.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €37K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+483.2%
Conversion, latest week
1.7%
Market size, estimated
€37Ka year
Peak month
July8.0× the quietest month
Top search term
bierkühler51K searches a year

02 · Price

A sale here is worth €16.32.

Listings sell for €16.32 on average, from €3.65 to €82.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €16.32 that is €0 to €2K a year per listing.

Average price
€16.32inside the $15 to $100 sweet spot
Price range
€3.65–€82.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #117 within Barzubehör. It carries 458 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
3.4%
Average rank
#117in Barzubehör
Average rating
4.12 starsAmazon Germany average 4.37 stars
Average reviews
458per listing
Listings tracked
35

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bierkühler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

38

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

41%

Top 20: 83%

Open market

34%

  • Brand 115%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 58%
  • Brand 67%

Demand

Bierkühler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.0×

Search terms

Top Bierkühler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bierkühler51K/yr
  • bierflaschenkühler34K/yr
  • bierkühler für flaschen13K/yr
  • bierflaschen kühler8K/yr
  • bier kühler10K/yr
  • bierflaschenkühler 0 5l6K/yr
  • flaschenkühler bier4K/yr
  • kühlmanschette bierflasche4K/yr
  • bierkühler 0 54K/yr
  • beer cooler4K/yr

Reviews and returns

What reviews say buyers love and hate about Bierkühler

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Temperaturerhaltung”
26%of negative reviews mention “Gesamtgröße”
1.0%of orders come back
“nicht passend”
A buyer, on “Gesamtgröße”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bierkühler questions

Answered from the same tracked data.