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Bierkrug

Bierkrug shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48

Market size 14Growth 55Conversion 17Competition 78Returns 95Price range 82Avg price 86Brand share 82Review moat 73Quality gap 40
This niche Category average · 4,240 niches

Is Bierkrug profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bierkrug is a €55K/yr Amazon Germany market (209K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 58/100.

Bierkrug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +28.5% over the last 90 days and 1.4% of searches end in a purchase.

€55K

revenue / yr

Units sold / yr4K
Search volume / yr+28.5%209K
Conversion rate1.4%
Avg price€19.36

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers25 · 85
Top-5 product click share37%
Open market47%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement81%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews579

Top Bierkrug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

85

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

37%

Top 20: 79%

Open market

42%

  • Stölzle Lausitz27%
  • Van Well9%
  • TREND FOR HOME6%
  • Boland6%
  • Maverton6%
  • STANLEY5%

Bierkrug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume209KCVR1.4%Products42Brands25Top 5 Brands53%OOS Rate6.6%Rating4.5★Reviews579Avg BSR#82
13K8KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 2.6×

Top Bierkrug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bierkrug126K/yr
  • bierkrug 0 555K/yr
  • bier krug9K/yr
  • beer mug10K/yr
  • bierkrug glas8K/yr

What reviews say buyers love and hate about Bierkrug

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt31%

Hochwertiges Produkt

beworben Vs Tatsächliches Produkt14%

Artikel wie auf Foto

Gesamtgröße13%

Passt

Geschenk Zweck10%

Super Geschenk Idee

Stärke8%

Fazit: Wer eine robuste und günstige Lösung für die nächste Party sucht, macht hier absolut nichts falsch

What buyers complain about

77% of reviews
beworben Vs Tatsächliches Produkt16%

Irreführend

Qualität insgesamt13%

Mittelmäßig

Stärke9%

Schwach

Farbe6%

Ich bin nicht der allergrößte Fan der grünen Variante vom Look her

Speicherkapazität6%

Die Angabe zum Fassungsvermögen stimmt nicht

Bierkrug return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Defekt Material/Teile
16%
3Gewicht schwer
10%
4Materialqualität
9%
5Qualität insgesamt
6%

Common Bierkrug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bierkrug 58/100 on Amazon Germany — Worth a look. The niche generates €55K/yr across 42 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +28.5% over the last 90 days.
Search demand for Bierkrug on Amazon Germany peaks in Sep–Dec, where the busiest month runs 2.6× the quietest.