Is bierkrug profitable to sell on Amazon Germany?

The niche generates €55K/yr across 42 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the bierkrug niche?

25 brands and 85 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in bierkrug?

Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Qualität insgesamt, Stärke. The return rate is 0.9%.

When does demand for bierkrug peak?

Demand peaks in Sep–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the bierkrug niche?

Listings span €7.98–€52.53; the average listing price is €19.36 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.

bierkrug

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great€19.36

avg listing price — sweet spot $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Great€7.98–€52.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good579.19

avg incumbent reviews — the moat a new listing must climb

Growth

Good+28.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€55K

€55K/yr · 209K searches

According to Flapen's Amazon Germany niche tracking, bierkrug is a €55K/yr Amazon Germany market (209K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

bierkrug market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €58K–€77K; units × avg price
Conversion rate: 1.4%
Avg BSR: #82
Page quality: 0%
Prime: 57%
Sponsored: 81%
Out of stock: 6.6%
Avg brand age: 44 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

37%

Top 20: 79%

Open market

42%

Stölzle Lausitz27%
Van Well9%
TREND FOR HOME6%
Boland6%
Maverton6%
STANLEY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.5% search growth over the last 90 days.

Peak months: Sep, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top bierkrug search terms

bierkrug126K/yr +27.0%1.2% conv.
bierkrug 0 555K/yr +39.5%2.1% conv.
bier krug9K/yr +19.0%0.8% conv.
beer mug10K/yr -0.2%0.3% conv.
bierkrug glas8K/yr +29.6%2.1% conv.

All search terms

Top bierkrug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oberglas ISAR Original Oktoberfest Bierkrüge 6er Set 500 ml Traditioneller Bierkrug aus Soda-Lime-Glas Ideal für Pils Weizen & andere Biere Bierglas mit Henkel Spülmaschinengeeignet

Stölzle Lausitz€20.274.7★863 rev

Stölzle Lausitz Bierkrug ISAR / 2er Set Bierkrüge 0 5 Liter/Stabiler Bier Krug/Biergläser 0 5 Liter aus Soda Lime Glas/Bierseidel 0 5l Spülmaschinengeeignet

Stölzle Lausitz€10.824.7★194 rev

TREND FOR HOME Bierkrug 0 5 Liter Set von 6 mit Handlichem Griff Glaskrug 0 5 Liter Bier Glas Bier Krug Biergläser 0 5 Bierbecher Biermaßkrug Glas Bierkrüge Maßkrug Transparent Ulf

TREND FOR HOME€22.834.2★428 rev

Boland 54249 - Bierkrug aus Glas 1 Liter Maßkrug für Party Geburtstag oder Bierfest Trinkglas für eine Maß Bier

Boland€10.234.4★47 rev

STANLEY 1913 Adventure Vacuum Stein 709 ml - Thermobecher Mit Henkel Hält Bier Für 7 Stunden Kalt - Vintage-Inspirierte Thermo Bierkrug - Spülmaschinenfest - Hammertone Green

STANLEY€22.624.8★1,871 rev

Newest

by launch date

KONZEPT Bierkrug 0 5 Liter Biergläser mit Henkel schweres Bierglas mit verstärktem Boden spülmaschinenfest

KONZEPT€8.2423 rev

10mo ago

Cambareign Bierkrug 0 5 liter 2er Set Biergläser mit Henkel Glas Bierkrüge für Gefrierschrank Geschenke für Männer

Cambareign€14.33290 rev

1y ago

Cambareign Bierkrug 0 58 liter 2er Set Biergläser mit Henkel Glas Bierkrüge für Gefrierschrank Geschenke für Männer

Cambareign€13.23290 rev

1y ago

Boland 54249 - Bierkrug aus Glas 1 Liter Maßkrug für Party Geburtstag oder Bierfest Trinkglas für eine Maß Bier

Boland€10.2347 rev

1y ago

Joymaking Bierglas Geschenk 40. Geburtstag - Für Mann Und Frau Biermug 50. Geburtstag Bierkrug 0 5L

Joymaking€11.7160 rev

1y ago

What buyers say about bierkrug

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Hochwertiges Produkt”

beworben Vs Tatsächliches Produkt14%

“Artikel wie auf Foto”

Gesamtgröße13%

“Passt”

Geschenk Zweck10%

“Super Geschenk Idee”

Stärke8%

“Fazit: Wer eine robuste und günstige Lösung für die nächste Party sucht, macht hier absolut nichts falsch”

Preis-Leistungs-Verhältnis3%

“der Preis ist auch ok”

Benutzerfreundlichkeit2%

“Sehr schön und praktisch”

Speicherkapazität2%

“Mit ca. 600 ml fasst er auch noch eine tolle Menge an Getränken”

Dicke2%

“sind schön dickwandig”

Griff2%

“Großer, stabiler Henkel für einen sicheren Griff”

What buyers complain about

beworben Vs Tatsächliches Produkt16%

“Irreführend”

Qualität insgesamt13%

“Mittelmäßig”

Stärke9%

“Schwach”

Farbe6%

“Ich bin nicht der allergrößte Fan der grünen Variante vom Look her”

Speicherkapazität6%

“Die Angabe zum Fassungsvermögen stimmt nicht”

Gesamtgröße6%

“Es passen keine 0,5 l in das Glas”

Dünn6%

“Henkel zu dünn”

Holzqualität6%

“Bereits bei Ankunft der Lieferung war das Holz 2x gerissen”

Haltbarkeit5%

“lässt Zweifel an der Haltbarkeit aufkommen”

Druckqualität3%

“Man kann die Schrift überhaupt nicht lesen”

Top return reasons

Gesamtgröße30%

Defekt Material/Teile16%

Gewicht schwer10%

Materialqualität9%

Qualität insgesamt6%

beworben Vs Tatsächliches Produkt5%

Kratzfestigkeit4%

Farbe2%

Dicke2%

Druckqualität1%

Common questions

Is bierkrug profitable to sell on Amazon Germany?: The niche generates €55K/yr across 42 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the bierkrug niche?: 25 brands and 85 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in bierkrug?: Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Qualität insgesamt, Stärke. The return rate is 0.9%.
When does demand for bierkrug peak?: Demand peaks in Sep–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the bierkrug niche?: Listings span €7.98–€52.53; the average listing price is €19.36 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.

bierkrug

bierkrug market data

Competition & brand share

Demand & seasonality

Top bierkrug search terms

Top bierkrug products on Amazon

Top sellers

Newest

Trending

What buyers say about bierkrug

What buyers love

What buyers complain about

Top return reasons

Common questions

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