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Biergläser

Biergläser shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 6% of 4,240 Küche, Haushalt & Wohnen niches · +14 vs the category median of 48

Market size 46Growth 54Conversion 23Competition 80Returns 94Price range 76Avg price 84Brand share 76Review moat 85Quality gap 32
This niche Category average · 4,240 niches

Is Biergläser profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Biergläser is a €246K/yr Amazon Germany market (716K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.

Biergläser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +26.7% over the last 90 days and 1.9% of searches end in a purchase.

€246K

revenue / yr

Units sold / yr20K
Search volume / yr+26.7%716K
Conversion rate1.9%
Avg price€18.49

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers23 · 61
Top-5 product click share35%
Open market41%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement86%
New entrants (1y)6· 2 succeeded
Avg rating4.6★
Avg reviews294

Top Biergläser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€10K€20K€30K€39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

61

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

35%

Top 20: 74%

Open market

35%

  • Schott Zwiesel17%
  • Ritzenhoff & Breker14%
  • Glasmark KROSNO 199212%
  • Van Well9%
  • Stölzle Lausitz7%
  • Krosno6%

Biergläser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume716KCVR1.9%Products44Brands23Top 5 Brands59%OOS Rate2.6%Rating4.6★Reviews294Avg BSR#83
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Top Biergläser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • biergläser242K/yr
  • bierglas124K/yr
  • biergläser 0 371K/yr
  • biergläser 0 559K/yr
  • bierglas 0 540K/yr
  • bierglas 0 321K/yr
  • bierkrüge20K/yr
  • beer glass18K/yr
  • bier gläser15K/yr
  • biergläser 0 414K/yr

What reviews say buyers love and hate about Biergläser

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Qualität insgesamt31%

Alles bestens

Stärke13%

Robust

Preis-Leistungs-Verhältnis9%

Coole Gläser zum feinen Preis

beworben Vs Tatsächliches Produkt9%

Artikel wie auf Foto

Gesamtgröße7%

Passt

What buyers complain about

67% of reviews
Qualität insgesamt14%

MÜLL

Dicke14%

Glas etwas dünn

beworben Vs Tatsächliches Produkt9%

habe ich auf dem Foto leider nicht gesehen.

Gesamtgröße9%

bezogen auf das Volumen etwas klein

Stärke5%

Gläser wirken dünn und zerbrechlich

Biergläser return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
45%
2Defekt Material/Teile
11%
3Materialqualität
9%
4beworben Vs Tatsächliches Produkt
6%
5Form/Stil
5%

Common Biergläser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Biergläser 62/100 on Amazon Germany — Worth a look. The niche generates €246K/yr across 44 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved +26.7% over the last 90 days.
Search demand for Biergläser on Amazon Germany peaks in Dec, where the busiest month runs 2.2× the quietest.