Is Bierbrauset profitable to sell on Amazon Germany?

Flapen scores Bierbrauset 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €354K a year across 10 tracked products. Search demand grew +1.9% in the last 90 days.

How competitive is the Bierbrauset niche on Amazon Germany?

5 brands and 11 sellers compete in Bierbrauset on Amazon Germany. The top 5 Bierbrauset products take 84% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Bierbrauset?

Bierbrauset buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschenk Zweck, and Haltbarkeit. An estimated 0.4% of orders come back.

When does demand for Bierbrauset peak?

Search demand for Bierbrauset on Amazon Germany peaks in Nov–Dec, and the busiest month runs 4.9× the quietest.

What does it cost to enter the Bierbrauset niche?

Bierbrauset sells for €58.03 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €26.25 to €210.37. The average product has 925 reviews, the count a new listing must catch up to.

Bierbrauset

Fail

The top 5 brands take 100% of clicks, so Bierbrauset is a Fail.

Filters High Price

Flapen Score: 45
45 / 100Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size: €354K/yr155K searches / yr
90-day growth: +1.9%search demand this quarter
Competition: 84%top-5 click share · 5 brands · 11 sellers

Flapen Score

Bierbrauset against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bierbrauset is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Bierbrauset market on Amazon at a glance

Shoppers on Amazon Germany searched for Bierbrauset 155K times last year and spent an estimated €354K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €354K a year.

Searches, last 12 months: 155K
Growth, 90 days vs prior 90: +1.9%
Conversion, latest week: 4.0%
Market size, estimated: €354Ka year
Peak month: December4.9× the quietest month
Top search term: bierbrauset63K searches a year

02 · Price

A sale here is worth €58.03.

Listings sell for €58.03 on average, from €26.25 to €210.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €58.03 that is €29K to €44K a year per listing.

Average price: €58.03inside the $15 to $100 sweet spot
Price range: €26.25–€210.37
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 500–750
Revenue per listing a year: €29K–€44K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #7 within Heimbrauen & Weinbereitung. It carries 925 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 70%
Out of stock, average day: 13.6%
Average rank: #7in Heimbrauen & Weinbereitung
Average rating: 4.39 starsAmazon Germany average 4.37 stars
Average reviews: 925per listing
Listings tracked: 10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Bierbrauset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Brand 142%
Brand 239%
Brand 313%
Brand 44%
Brand 52%

Demand

Bierbrauset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Bierbrauset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bierbrauset63K/yr +0.4%4.5% conv.
bier brauen set29K/yr +1.4%3.8% conv.
bierbrauset zum selber brauen23K/yr +11.9%4.9% conv.
bier brauen16K/yr +4.4%1.1% conv.
bier selber brauen set10K/yr +10.2%3.8% conv.
bierbrauen5K/yr -27.5%1.0% conv.
bier brau set5K/yr +0.1%5.5% conv.
brauset4K/yr -13.3%2.8% conv.

Reviews and returns

What reviews say buyers love and hate about Bierbrauset

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geschenk Zweck”

21%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.4%of orders come back

“Leider rausgeworfenes Geld”

A buyer, on “Preis-Leistungs-Verhältnis”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Bierbrauset questions

Answered from the same tracked data.

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