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Bienenwachs

Fail

The top 5 products take 80% of clicks, so Bienenwachs is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€310K/yr454K searches / yr
90-day growth
+24.3%search demand this quarter
Competition
80%top-5 click share · 12 brands · 13 sellers

Flapen Score

Bienenwachs against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bienenwachs is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bienenwachs market on Amazon at a glance

Shoppers on Amazon Germany searched for Bienenwachs 454K times last year and spent an estimated €310K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €310K a year.

Searches, last 12 months
454K
Growth, 90 days vs prior 90
+24.3%
Conversion, latest week
7.2%
Market size, estimated
€310Ka year
Peak month
November2.4× the quietest month
Top search term
bienenwachs271K searches a year

02 · Price

A sale here is worth €9.48.

Listings sell for €9.48 on average, from €4.74 to €21.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At €9.48 that is €19K to €24K a year per listing.

Average price
€9.48under the $15 to $100 sweet spot
Price range
€4.74–€21.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
€19K–€24K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #38 within Kerzenherstellung. It carries 1,834 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
4.1%
Average rank
#38in Kerzenherstellung
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
1,834per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bienenwachs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

€0€31K€62K€93K€124K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

13

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

14%

  • ActiveTimeLife40%
  • WOODFLAME DECO AND MORE31%
  • Imkerei Sievers4%
  • PIPIHUA4%
  • Bienenbiya4%
  • TooGet3%
  • Open — no brand owns it (6 brands, 14%)

Demand

Bienenwachs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Bienenwachs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bienenwachs271K/yr
  • bienenwachs bio für kosmetik61K/yr
  • beeswax26K/yr
  • bienenwachs pastillen27K/yr
  • bienenwachs bio10K/yr
  • bienenwachs kaufen9K/yr
  • beewax4K/yr
  • bio bienenwachs5K/yr
  • bienenwachs für salben3K/yr
  • bienenwachs für kerzen11K/yr

Reviews and returns

What reviews say buyers love and hate about Bienenwachs

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Qualität insgesamt”
39%of negative reviews mention “Geruch”
0.4%of orders come back
“stinkt nach Chemie”
A buyer, on “Geruch”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bienenwachs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data