How competitive is the Bic Feuerzeuge niche on Amazon Germany?

6 brands and 26 sellers compete in Bic Feuerzeuge on Amazon Germany. The top 5 Bic Feuerzeuge products take 69% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Bic Feuerzeuge?

Bic Feuerzeuge buyers on Amazon Germany complain most about Gesamtgröße, Farbe, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Bic Feuerzeuge niche?

Bic Feuerzeuge sells for €22.17 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €6.99–€47.87. The average incumbent carries 488 reviews — the moat a new listing must climb.

Bic Feuerzeuge

brand-locked demand (top 5 brands take 98% of clicks) — Bic Feuerzeuge doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48

This niche Category average · 4,240 niches

Is Bic Feuerzeuge profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bic Feuerzeuge is a €436K/yr Amazon Germany market (339K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Bic Feuerzeuge: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.1% over the last 90 days and 5.8% of searches end in a purchase.

€436K

revenue / yr

Units sold / yr20K

Search volume / yr-16.1%339K

Conversion rate5.8%

Avg price€22.17

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 26

Top-5 product click share69%

Open market2%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 17 products

Top Bic Feuerzeuge products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dhobia j26 Maxi Lighter Mixed Colours and Stand - Lightweight and Reliable (Gemischt 5)

Price: €6.99
Rating: 4.5/5
Reviews: 218
Age: 4y ago

BIC Maxi Feuerzeuge Bunt (BIC Maxi J26) (Stück 10)

Price: €11.56
Rating: 4.7/5
Reviews: 317
Age: 5y ago

BIC Feuerzeuge J26 Maxi Neutral 50 Stück Display Collie Kollie

Price: €39.77
Rating: 4.8/5
Reviews: 2,539
Age: 11y ago

BIC - 20 Verschiedene Maxi-Feuerzeuge.

Price: €19.48
Rating: 4.8/5
Reviews: 1,461
Age: 14y ago

Sunmondo BIC Maxi Feuerzeuge 10 Stück - Top Motive - 10er Mix-Paket - BIC J26 mit Reibrad/Feuerstein-Zündung

Price: €12.52
Rating: 4.5/5
Reviews: 319
Age: 5y ago

Newest

by launch date

BIC - 12er-Pack Maxi-Feuerzeuge komplett schwarz.

Price: €13.54
Rating: 4.7/5
Reviews: 8
Age: 1mo ago

BIC - 16er-Pack Maxi-Feuerzeuge komplett schwarz.

Price: €16.09
Rating: 5.0/5
Reviews: 2
Age: 1mo ago

BIC Feuerzeug: Reibrad Maxi Schwarz J26-10er Set (J26 Large 10 stück)

Price: €11.57
Rating: 4.9/5
Reviews: 40
Age: 9mo ago

BIC - 50 Maxi Feuerzeuge komplett schwarz.

Price: €47.87
Rating: 5.0/5
Reviews: 6
Age: 10mo ago

Dhobia j26 Maxi Lighter Mixed Colours and Stand - Lightweight and Reliable (Gemischt 5)

Price: €6.99
Rating: 4.5/5
Reviews: 218
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

BIC40%
sunmondo33%
DHOBIA21%
Sepilo3%
NAILAO2%
sunmando2%
Open — no brand owns it (0%)

Bic Feuerzeuge demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume339KCVR5.8%Products17Brands6Top 5 Brands98%OOS Rate9.1%Rating4.7★Reviews488Avg BSR#192

Peak months: Nov, Dec · busiest ÷ quietest = 1.5×

Top Bic Feuerzeuge search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bic feuerzeuge162K/yr -11.7%5.3% conv.
big feuerzeuge groß39K/yr +5.2%6.3% conv.
feuerzeug bic34K/yr -23.2%3.2% conv.
bic feuerzeug32K/yr -23.9%3.0% conv.
big feuerzeug18K/yr -39.2%4.5% conv.
bic feuerzeuge groß13K/yr -33.3%6.2% conv.
big feuerzeuge groß 50 stück6K/yr +11.7%4.6% conv.
big feuerzeuge7K/yr -13.9%5.4% conv.
bic lighter6K/yr -12.4%1.8% conv.
feuerzeuge bic7K/yr -32.9%5.5% conv.

What reviews say buyers love and hate about Bic Feuerzeuge

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Qualität insgesamt26%

“Super Qualität”

Preis-Leistungs-Verhältnis26%

“Super Preis”

beworben Vs Tatsächliches Produkt16%

“alle Erwartungen erfüllt”

Haltbarkeit10%

“BIC Feuerzeuge sind halt immer noch die Besten”

Effizienz5%

“Funktionieren”

What buyers complain about

86% of reviews

Gesamtgröße27%

“Bigs”

Farbe23%

“Farbliche Sortierung ist abweichend”

Preis-Leistungs-Verhältnis14%

“Der Preis ist höher”

Qualität insgesamt9%

“Ganz schlecht”

Defekt Material/Teile9%

“Leider Ware fast die Hälfte nicht funktionsfähig (Schrott).”

Bic Feuerzeuge return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt

20%

2Kompatibilität – insgesamt

20%

3Preis-Leistungs-Verhältnis

20%

4Farbe

20%

5Produktzustand

10%

Common Bic Feuerzeuge questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bic Feuerzeuge 46/100 on Amazon Germany — Skip it. The niche generates €436K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -16.1% over the last 90 days.