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Bic Feuerzeuge

Fail

The top 5 brands take 98% of clicks, so Bic Feuerzeuge is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€436K/yr339K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
69%top-5 click share · 6 brands · 26 sellers

Flapen Score

Bic Feuerzeuge against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bic Feuerzeuge is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bic Feuerzeuge market on Amazon at a glance

Shoppers on Amazon Germany searched for Bic Feuerzeuge 339K times last year and spent an estimated €436K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €436K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
5.8%
Market size, estimated
€436Ka year
Peak month
December1.5× the quietest month
Top search term
bic feuerzeuge162K searches a year

02 · Price

A sale here is worth €22.17.

Listings sell for €22.17 on average, from €6.99 to €47.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €22.17 that is €11K to €17K a year per listing.

Average price
€22.17inside the $15 to $100 sweet spot
Price range
€6.99–€47.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€11K–€17K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #192 within Kerzen & Kerzenhalter. It carries 488 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
0%
Out of stock, average day
9.1%
Average rank
#192in Kerzen & Kerzenhalter
Average rating
4.72 starsAmazon Germany average 4.37 stars
Average reviews
488per listing
Listings tracked
17

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Bic Feuerzeuge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

26

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 233%
  • Brand 321%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Bic Feuerzeuge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.5×

Search terms

Top Bic Feuerzeuge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bic feuerzeuge162K/yr
  • big feuerzeuge groß39K/yr
  • feuerzeug bic34K/yr
  • bic feuerzeug32K/yr
  • big feuerzeug18K/yr
  • bic feuerzeuge groß13K/yr
  • big feuerzeuge groß 50 stück6K/yr
  • big feuerzeuge7K/yr
  • bic lighter6K/yr
  • feuerzeuge bic7K/yr

Reviews and returns

What reviews say buyers love and hate about Bic Feuerzeuge

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Gesamtgröße”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bigs”
A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bic Feuerzeuge questions

Answered from the same tracked data.