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Beurer Luftbefeuchter

Fail

Demand is soft, at -74.0% this quarter, so Beurer Luftbefeuchter is a Fail.

Flapen Score
30
30 / 100
Ranks 3,982 of 4,240 Küche, Haushalt & Wohnen niches · −18 vs the category median of 48
Market size
€82K/yr30K searches / yr
90-day growth
-74.0%search demand this quarter
Competition
74%top-5 click share · 4 brands · 102 sellers

Flapen Score

Beurer Luftbefeuchter against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Beurer Luftbefeuchter is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beurer Luftbefeuchter market on Amazon at a glance

Shoppers on Amazon Germany searched for Beurer Luftbefeuchter 30K times last year and spent an estimated €82K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -74.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €82K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-74.0%
Conversion, latest week
4.1%
Market size, estimated
€82Ka year
Peak month
January15.5× the quietest month
Top search term
beurer luftbefeuchter20K searches a year

02 · Price

A sale here is worth €66.63.

Listings sell for €66.63 on average, from €27.20 to €189.21. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At €66.63 that is €7K to €17K a year per listing.

Average price
€66.63inside the $15 to $100 sweet spot
Price range
€27.20–€189.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
€7K–€17K
Returns
5.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Heizen & Kühlen. It carries 4,742 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#64in Heizen & Kühlen
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
4,742per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Beurer Luftbefeuchter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 27%
  • Brand 36%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Beurer Luftbefeuchter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 15.5×

Reviews and returns

What reviews say buyers love and hate about Beurer Luftbefeuchter

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Haltbarkeit”
5.2%of orders come back
“Nach 6 Monaten defekt”
A buyer, on “Haltbarkeit”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Beurer Luftbefeuchter questions

Answered from the same tracked data.