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Bettwäsche Schwarz

Fail

Demand is soft, at -27.2% this quarter, so Bettwäsche Schwarz is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€52K/yr110K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
47%top-5 click share · 17 brands · 19 sellers

Flapen Score

Bettwäsche Schwarz against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bettwäsche Schwarz is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bettwäsche Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Bettwäsche Schwarz 110K times last year and spent an estimated €52K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
2.8%
Market size, estimated
€52Ka year
Peak month
December2.5× the quietest month
Top search term
bettwäsche schwarz44K searches a year

02 · Price

A sale here is worth €17.23.

Listings sell for €17.23 on average, from €7.19 to €36.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €17.23 that is €2K to €4K a year per listing.

Average price
€17.23inside the $15 to $100 sweet spot
Price range
€7.19–€36.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #96 within Bettwaren & Bettwäsche. It carries 17,420 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
88%
Out of stock, average day
8.3%
Average rank
#96in Bettwaren & Bettwäsche
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
17,420per listing
Listings tracked
32

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bettwäsche Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

19

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

17%

  • Brand 144%
  • Brand 213%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (11 brands, 17%)

Demand

Bettwäsche Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Bettwäsche Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bettwäsche schwarz44K/yr
  • schwarze bettwäsche24K/yr
  • bettwäsche 135x200 schwarz15K/yr
  • bettwäsche schwarz baumwolle10K/yr
  • schwarze bettwäsche 135x2008K/yr
  • bettwäsche 135x200 baumwolle schwarz6K/yr
  • bettbezug schwarz4K/yr

Reviews and returns

What reviews say buyers love and hate about Bettwäsche Schwarz

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Qualität insgesamt”
1.4%of orders come back
“Sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bettwäsche Schwarz questions

Answered from the same tracked data.