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Bettwäsche Schwarz

soft demand (-27.2% this quarter) — Bettwäsche Schwarz doesn't clear our bar today.

Flapen Score

44
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Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48

Market size 13Growth 11Conversion 35Competition 64Returns 88Price range 73Avg price 81Brand share 41Review moat 18Quality gap 62
This niche Category average · 4,240 niches

Is Bettwäsche Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bettwäsche Schwarz is a €52K/yr Amazon Germany market (110K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Bettwäsche Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.2% over the last 90 days and 2.8% of searches end in a purchase.

€52K

revenue / yr

Units sold / yr4K
Search volume / yr-27.2%110K
Conversion rate2.8%
Avg price€17.23

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers17 · 19
Top-5 product click share47%
Open market20%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement84%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews17,420

Top Bettwäsche Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€6K€8K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

19

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

17%

  • Utopia Bedding44%
  • WAVVE13%
  • Aisbo8%
  • BEDELITE8%
  • Sufdari7%
  • one-home3%
  • Open — no brand owns it (11 brands, 17%)

Bettwäsche Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume110KCVR2.8%Products32Brands17Top 5 Brands80%OOS Rate8.3%Rating4.4★Reviews17,420Avg BSR#96
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Top Bettwäsche Schwarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bettwäsche schwarz44K/yr
  • schwarze bettwäsche24K/yr
  • bettwäsche 135x200 schwarz15K/yr
  • bettwäsche schwarz baumwolle10K/yr
  • schwarze bettwäsche 135x2008K/yr
  • bettwäsche 135x200 baumwolle schwarz6K/yr
  • bettbezug schwarz4K/yr

What reviews say buyers love and hate about Bettwäsche Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Qualität insgesamt22%

Super Qualität

Polster-/Stoffqualität14%

Der Stoff fühlt sich angenehm an

Gesamtgröße10%

Passt

Preis-Leistungs-Verhältnis9%

Schön, Preis/Leistung top

Weiches Gefühl9%

Schönes glattes Material für den Sommer

What buyers complain about

84% of reviews
Qualität insgesamt29%

Sehr schlechte Qualität

Materialqualität14%

leider ist das Material nicht gut

Gesamtgröße11%

Zu groß

Kissen10%

An den Kissen ist keinerlei Verschluss

Funktionalität insgesamt7%

Zieht Staub wie Licht Motten

Bettwäsche Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Materialqualität
42%
2Gesamtgröße
27%
3Qualität insgesamt
9%
4Dünn
4%
5Farbe
4%

Common Bettwäsche Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bettwäsche Schwarz 44/100 on Amazon Germany — Skip it. The niche generates €52K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -27.2% over the last 90 days.
Search demand for Bettwäsche Schwarz on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.5× the quietest.