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Bettwäsche Rosa

soft demand (-26.9% this quarter) — Bettwäsche Rosa doesn't clear our bar today.

Flapen Score

45
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Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48

Market size 17Growth 12Conversion 13Competition 72Returns 57Price range 81Avg price 95Brand share 67Review moat 35Quality gap 60
This niche Category average · 4,240 niches

Is Bettwäsche Rosa profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bettwäsche Rosa is a €68K/yr Amazon Germany market (291K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Bettwäsche Rosa: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.9% over the last 90 days and 1.0% of searches end in a purchase.

€68K

revenue / yr

Units sold / yr4K
Search volume / yr-26.9%291K
Conversion rate1.0%
Avg price€22.98

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers19 · 27
Top-5 product click share42%
Open market35%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement84%
New entrants (1y)8· 0 succeeded
Avg rating4.4★
Avg reviews2,982

Top Bettwäsche Rosa products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€5K€8K€11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

27

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

29%

  • RUIKASI24%
  • Lanqinglv18%
  • Aisbo8%
  • TOCOMOA8%
  • Boqingzhu6%
  • Covebett6%

Bettwäsche Rosa demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume291KCVR1.0%Products38Brands19Top 5 Brands65%OOS Rate10.5%Rating4.4★Reviews2,982Avg BSR#115
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Bettwäsche Rosa search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bettwäsche rosa76K/yr
  • bettwäsche 135x200 rosa36K/yr
  • bettwäsche pink28K/yr
  • rosa bettwäsche31K/yr
  • bettwäsche 135x200 baumwolle rosa15K/yr
  • bettwäsche rosa baumwolle12K/yr
  • bettwäsche rosa 135x20016K/yr
  • bettwäsche 200x200 rosa13K/yr
  • bettwäsche 135x200 pink10K/yr
  • rosa bettwäsche 135x20010K/yr

What reviews say buyers love and hate about Bettwäsche Rosa

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt16%

Super Qualität

Komfort insgesamt15%

Sehr angenehm auf der haut

Weiches Gefühl12%

Weiches uns langlebiges Material: Aus gebürstetem Mikrofaser-Polyester gefertigt, fühlt sich die Bettwäsche samtweich auf der Haut an

Polster-/Stoffqualität11%

Eine super tolle Bettwäsche sehr angenehmes Material

Materialqualität10%

Material in Ordnung

What buyers complain about

68% of reviews
Qualität insgesamt13%

Qualität unzureichend

Materialqualität8%

Keine Baumwolle

Stärke8%

Vom aussehen sehr schön jedoch doch dünn das sie beim beziehen gerissen ist

Geruch8%

Riecht und fühlt sich an wie Polyester nicht wie Baumwolle

Haftung/Klebrigkeit8%

Leider mit leichter Anrauhung, so dass auch die Nachtwäsche leicht haftet

Bettwäsche Rosa return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
29%
2Materialqualität
26%
3Gesamtgröße
12%
4Qualität insgesamt
10%
5beworben Vs Tatsächliches Produkt
6%

Common Bettwäsche Rosa questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bettwäsche Rosa 45/100 on Amazon Germany — Skip it. The niche generates €68K/yr across 38 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -26.9% over the last 90 days.
Search demand for Bettwäsche Rosa on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.9× the quietest.