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Bettwäsche Blau

Maybe

Products sell for $22.67 on average, inside the sweet spot. But shoppers spend an estimated $35K a year here, so Bettwäsche Blau is a Maybe.

Flapen Score
52
52 / 100
Top 30% of 4,240 Küche, Haushalt & Wohnen niches · +4 vs the category median of 48
Market size
€35K/yr136K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
23%top-5 click share · 43 brands · 49 sellers

Flapen Score

Bettwäsche Blau against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bettwäsche Blau is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bettwäsche Blau market on Amazon at a glance

Shoppers on Amazon Germany searched for Bettwäsche Blau 136K times last year and spent an estimated €35K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
1.1%
Market size, estimated
€35Ka year
Peak month
November1.6× the quietest month
Top search term
bettwäsche blau48K searches a year

02 · Price

A sale here is worth €22.67.

Listings sell for €22.67 on average, from €7.75 to €38.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €22.67 that is €0 to €2K a year per listing.

Average price
€22.67inside the $15 to $100 sweet spot
Price range
€7.75–€38.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #141 within Bettwaren & Bettwäsche. It carries 3,776 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
13.1%
Average rank
#141in Bettwaren & Bettwäsche
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
3,776per listing
Listings tracked
88

04 · Newcomers

6 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
6Amazon's first-year sales bar
Average brand age
50 months

Products

Top Bettwäsche Blau products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

43 falling

Sellers

49

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

23%

Top 20: 53%

Open market

46%

  • Brand 121%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Bettwäsche Blau search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Bettwäsche Blau search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bettwäsche blau48K/yr
  • bettwäsche 135x200 blau28K/yr
  • bettwäsche 135x200 baumwolle blau12K/yr
  • bettwäsche hellblau12K/yr
  • bettwäsche dunkelblau12K/yr
  • blaue bettwäsche7K/yr
  • bettwäsche blau baumwolle6K/yr
  • bettwäsche 200x200 blau6K/yr
  • bettwäsche 135x200 hellblau4K/yr

Reviews and returns

What reviews say buyers love and hate about Bettwäsche Blau

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Qualität insgesamt”
1.7%of orders come back
“Unmögliche qualität, absoluter Rotz, durchscheinend”
A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bettwäsche Blau questions

Answered from the same tracked data.