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Bettwäsche Beige

soft demand (-24.1% this quarter) — Bettwäsche Beige doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48

Market size 25Growth 13Conversion 22Competition 69Returns 52Price range 81Avg price 95Brand share 61Review moat 24Quality gap 57
This niche Category average · 4,240 niches

Is Bettwäsche Beige profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bettwäsche Beige is a €99K/yr Amazon Germany market (228K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Bettwäsche Beige: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.1% over the last 90 days and 1.8% of searches end in a purchase.

€99K

revenue / yr

Units sold / yr4K
Search volume / yr-24.1%228K
Conversion rate1.8%
Avg price€24.44

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers20 · 27
Top-5 product click share44%
Open market31%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement94%
New entrants (1y)7· 3 succeeded
Avg rating4.4★
Avg reviews6,613

Top Bettwäsche Beige products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€12K€16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

27

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

25%

  • Nesture30%
  • BEDSURE12%
  • Utopia Bedding10%
  • WAVVE8%
  • Duvetnova7%
  • Dreamzie6%

Bettwäsche Beige demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume228KCVR1.8%Products36Brands20Top 5 Brands69%OOS Rate8.3%Rating4.4★Reviews6,613Avg BSR#68
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Bettwäsche Beige search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bettwäsche beige86K/yr
  • bettwäsche 135x200 beige38K/yr
  • beige bettwäsche18K/yr
  • bettwäsche beige baumwolle13K/yr
  • bettwäsche beige 135x20019K/yr
  • bettwäsche 135x200 baumwolle beige10K/yr
  • bettwäsche creme9K/yr
  • beige bettwäsche 135x2007K/yr
  • bettwäsche baumwolle beige5K/yr
  • bettwäsche 135x200 beige creme7K/yr

What reviews say buyers love and hate about Bettwäsche Beige

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt23%

Top Produkt

Komfort insgesamt19%

Sehr angenehm, sieht super aus

Weiches Gefühl11%

Fühlt sich gut an

Preis-Leistungs-Verhältnis9%

Preis/Leistung

Farbe7%

Farbe wie abgebildet

What buyers complain about

75% of reviews
Qualität insgesamt19%

Sehr schlechte Qualität

Dicke10%

ist was dünn

Materialqualität10%

Es ist kein Leinen sondern Polyester

Farbe9%

Farbe ist eher Vanille als beige

Polster-/Stoffqualität8%

Die Qualität : das Baumwollgewebe ist sehr dünn und knittert schnell

Bettwäsche Beige return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
31%
2Materialqualität
23%
3Gesamtgröße
12%
4Qualität insgesamt
8%
5beworben Vs Tatsächliches Produkt
4%

Common Bettwäsche Beige questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bettwäsche Beige 45/100 on Amazon Germany — Skip it. The niche generates €99K/yr across 36 tracked products. 3 of 7 products launched in the last 360 days are still selling. Search demand moved -24.1% over the last 90 days.
Search demand for Bettwäsche Beige on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.9× the quietest.