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54

bettwäsche 220x240

Worth a look

Shows a sweet-spot price point ($27.94 avg), but soft demand (-37.4% this quarter) keeps it on the watch list.

Market size 57Growth 6Conversion 18Competition 90Returns 57Price range 88Avg price 95Brand share 74Review moat 24Quality gap 57

Avg price

Incredible€27.94

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Price range

Great€11.21–€52.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Market size

Good€441K

€441K/yr · 1.1M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.7%

return rate — above 5% kills the launch gate

Review moat

Bad5,010.81

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-37.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bettwäsche 220x240 is a €441K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bettwäsche 220x240 market data

Units sold / yr
15K–20K
avg 100–250/product
Revenue / yr
€419K–€559K
units × avg price
Conversion rate
1.4%
Avg BSR
#77
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
9.9%
Avg brand age
53 months
Avg seller age
189 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

28

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

25%

Top 20: 58%

Open market

32%

  • Aisbo21%
  • BEDSURE14%
  • SOULFUL10%
  • RUIKASI9%
  • Utopia Bedding8%
  • Duvetnova7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.4% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Top bettwäsche 220x240 search terms

  • bettwäsche 220x240476K/yr
  • bettwäsche 220x240 baumwolle187K/yr
  • bettwäsche 240x220130K/yr
  • bettbezug 220x24060K/yr
  • bettwäsche 240x220 baumwolle43K/yr
  • duvet cover 220x24046K/yr
  • 220x240 bettwäsche set33K/yr
  • bettwäsche baumwolle 220x24015K/yr
  • bettwäsche 200x24014K/yr
  • bettbezug 220x240 baumwolle17K/yr
All search terms

Top bettwäsche 220x240 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€9K4%€18K6%€26K8%€35K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bettwäsche 220x240

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Super Qualität”

Komfort insgesamt11%

“Super angenehm”

Weiches Gefühl10%

“Fühlt sich angenehm an”

Materialqualität8%

“Mega, angenehmes Material”

Polster-/Stoffqualität8%

“Richtig angenehmer Stoff”

Gesamtgröße7%

“passt”

Farbe6%

“eine mega schöne Farbe”

Preis-Leistungs-Verhältnis5%

“Top Preis-Leistung”

beworben Vs Tatsächliches Produkt2%

“Wie abgebildet”

Wärme2%

“So bleibt es auch an warmen Nächten angenehm kühl”

What buyers complain about

Preis-Leistungs-Verhältnis13%

“Wirklich schade für den Preis”

Kissen11%

“Sie lösen sich auch vom Kissenstoff”

Haltbarkeit9%

“sie zeigt ihre Standhaftigkeit erst mit der Zeit.”

Waschechtheit9%

“nachdem Waschen/Trocknen total zerknüllt”

Qualität insgesamt8%

“Mangelhafte Qualität”

Polster-/Stoffqualität5%

“Stoff wirkt dünn und billig”

beworben Vs Tatsächliches Produkt5%

“Größe nicht wie angegeben”

Dünn5%

“Angenehm nur etwas dünn”

Gesamtgröße4%

“Die Abmessungen der Größe sind ebenfalls Mangelhaft”

Nähen/Finish/Polieren4%

“Schlechte Qualität - Nähte lösen sich”

Top return reasons

Farbe25%
Materialqualität20%
Gesamtgröße20%
Qualität insgesamt8%
beworben Vs Tatsächliches Produkt4%
Dünn2%
Anzeigefarben2%
Geruch2%
Defekt Material/Teile1%
Nähen/Finish/Polieren1%

Common questions

Is bettwäsche 220x240 profitable to sell on Amazon Germany?
The niche generates €441K/yr across 77 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -37.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the bettwäsche 220x240 niche?
27 brands and 28 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in bettwäsche 220x240?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Kissen, Haltbarkeit. The return rate is 2.7%.
When does demand for bettwäsche 220x240 peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the bettwäsche 220x240 niche?
Listings span €11.21–€52.35; the average listing price is €27.94 (sweet spot $15–$100). The average incumbent carries 5,011 reviews — the moat a new listing must climb.