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Bettwäsche 200x200 Winter

Fail

Demand is soft, at -84.2% this quarter, so Bettwäsche 200x200 Winter is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€71K/yr134K searches / yr
90-day growth
-84.2%search demand this quarter
Competition
38%top-5 click share · 15 brands · 16 sellers

Flapen Score

Bettwäsche 200x200 Winter against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bettwäsche 200x200 Winter is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bettwäsche 200x200 Winter market on Amazon at a glance

Shoppers on Amazon Germany searched for Bettwäsche 200x200 Winter 134K times last year and spent an estimated €71K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -84.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-84.2%
Conversion, latest week
1.8%
Market size, estimated
€71Ka year
Peak month
November72.8× the quietest month
Top search term
bettwäsche 200x220 biber23K searches a year

02 · Price

A sale here is worth €29.10.

Listings sell for €29.10 on average, from €16.31 to €42.27. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €29.10 that is €0 to €3K a year per listing.

Average price
€29.10inside the $15 to $100 sweet spot
Price range
€16.31–€42.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 39.6% of listings are out of stock. The average listing ranks #607 within Bettwaren & Bettwäsche. It carries 1,425 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
70%
Out of stock, average day
39.6%
Average rank
#607in Bettwaren & Bettwäsche
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
1,425per listing
Listings tracked
23

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Bettwäsche 200x200 Winter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

16

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

38%

Top 20: 93%

Open market

33%

  • Brand 117%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 66%

Demand

Bettwäsche 200x200 Winter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 72.8×

Search terms

Top Bettwäsche 200x200 Winter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bettwäsche 200x220 biber23K/yr
  • bettwäsche 200x200 flanell15K/yr
  • biber bettwäsche 200x22029K/yr
  • flanell bettwäsche 200x20020K/yr
  • bettwäsche 200x200 winter34K/yr
  • bettwäsche 220x200 biber5K/yr
  • bieberbettwäsche-sets 200x2007K/yr

Reviews and returns

What reviews say buyers love and hate about Bettwäsche 200x200 Winter

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Qualität insgesamt”
2.2%of orders come back
“Geht nicht, schlechte Qualität”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bettwäsche 200x200 Winter questions

Answered from the same tracked data.