Is bettwäsche 155x220 profitable to sell on Amazon Germany?

The niche generates €1.7M/yr across 183 tracked products. 4 of 25 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (64/100).

How competitive is the bettwäsche 155x220 niche?

42 brands and 48 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in bettwäsche 155x220?

Top complaints mined from reviews: Materialqualität, Qualität insgesamt, Gesamtgröße. The return rate is 1.8%.

When does demand for bettwäsche 155x220 peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the bettwäsche 155x220 niche?

Listings span €8.52–€50.38; the average listing price is €22.58 (sweet spot $15–$100). The average incumbent carries 7,198 reviews — the moat a new listing must climb.

bettwäsche 155x220

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Great€22.58

avg listing price — sweet spot $15–$100

Market size

Great€1.7M

€1.7M/yr · 5.8M searches

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great€8.52–€50.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 6% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,197.96

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bettwäsche 155x220 is a €1.7M/yr Amazon Germany market (5.8M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 64/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 80K–100K; avg 250–500/product
Revenue / yr: €1.8M–€2.3M; units × avg price
Launch success: 16%; 4 of 25 new (360d)
Conversion rate: 1.3%
Avg BSR: #64
Page quality: 0%
Prime: 93%
Sponsored: 90%
Out of stock: 9.8%
Avg brand age: 60 months
Avg seller age: 185 days

Competition

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

14%

Top 20: 33%

Open market

46%

Nesture15%
Utopia Bedding12%
Duvetnova8%
BEDSURE6%
Aisbo6%
SOULFUL6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 183 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Utopia Bedding Bettwäsche 155x220 - Mikrofaser Bettbezug 155x220 cm + 2 Kissenbezüge 80x80 cm - Grau

Utopia Bedding€11.984.5★60,487 rev

SOULFUL Bettwäsche 155x220 Baumwolle Bettwäsche-Sets Salbei Grün mit Reißverschluss Ähnliche Textur wie Stone Washed Leinen Enthält 1 Bettbezug 155x220 und 1 Kissenbezug 80x80

SOULFUL€26.964.4★4,111 rev

Utopia Bedding Bettwäsche 200x200 Set - Mikrofaser Bettbezug 200x200 cm + 2 Kissenbezüge 80x80 cm - Grau

Utopia Bedding€12.744.5★60,487 rev

Nesture Bettwäsche 155x220 2teilig Anthrazit/Grau Bettwäsche Sets Microfaser Wendebettwäsche 155 x 220 weich & bügelfrei 1 Bettbezug + 1 Kissenbezug 80x80cm mit Reißverschluss

Nesture€15.934.5★975 rev

Nesture Bettwäsche 155x220 Schwarz Bettwäsche-Sets mit Gestreift Muster Microfaser Bettbezug 155 x 220cm 2 Teilig bügelfrei & weich - 1 Wendebettwäsche und 1 Kissenbezug 80x80 mit Reißverschluss

Nesture€16.364.5★143 rev

Newest

by launch date

Blumtal Premium Seersucker Bettwäsche 155x220 cm + 80x80cm - Oeko-TEX zert. Baumwolle Bettwäsche 155x220 cm luftig Leichter Viskose-Baumwoll-Mix 50/50 - Sommerbettwäsche sanft & kühlend

Blumtal€29.0484 rev

2mo ago

Blumtal Premium Seersucker Bettwäsche 200x200 cm + 2X 80x80cm - Oeko-TEX zert. Bettwäsche Baumwolle 200x200 cm luftig Leichter Viskose-Baumwoll-Mix 50/50 - Sommerbettwäsche sanft & kühlend

Blumtal€36.2084 rev

2mo ago

Bettwäsche 155 x 220 cm aus Gewaschener Baumwolle Salbeigrün 2-teilig

Aerzosty€28.3746 rev

4mo ago

Leonado Vicenti Wendebettwäsche 155x200 cm Baumwolle Renforce Blumenmuster Weiß mit Rosa & Blau 2-teilig inkl. 80x80 cm Kissenbezug Reißverschluss

Leonado Vicenti€22.8745 rev

4mo ago

Nesture Bettwäsche 155x220 Baumwolle Beige Streifen - Bettwäsche-Sets 100% Gewaschene Baumwoll mit Stone-Washed Leinen-Optik Enthält 1 Bettbezug 155x220cm und 1 Kissenbezug 80x80 mit Reißverschluss

Nesture€28.3443 rev

5mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Also super Produkt weiter empfehlenswert TOP👍🏽”

Komfort insgesamt13%

“Super bequem”

Weiches Gefühl10%

“Das Material fühlt sich angenehm weich auf der Haut an”

Farbe7%

“Die Farbe Anthrazit wirkt modern und elegant, genau wie auf den Bildern”

Polster-/Stoffqualität6%

“Eine super tolle Bettwäsche sehr angenehmes Material”

Preis-Leistungs-Verhältnis6%

“Super Preis”

Materialqualität6%

“Super Material”

Gesamtgröße6%

“Passt”

beworben Vs Tatsächliches Produkt4%

“Motiv wie auf dem Bild”

Wärme2%

“Cozy”

What buyers complain about

Materialqualität13%

“Sehr dünnes Material”

Qualität insgesamt12%

“Sehr sehr schlechte Qualität”

Gesamtgröße10%

“Farbe passt nicht”

Farbe5%

“Farbe passt nicht”

Nähen/Finish/Polieren5%

“Naht schon defekt”

Waschechtheit5%

“Leider müll nachverfolgen ersten Wäsche”

Polster-/Stoffqualität4%

“Stoff sehr dünn”

Atmungsaktivität4%

“Stoff ist nicht atmungsaktiv”

Haltbarkeit4%

“Hält nur 3 Monate”

Dicke3%

“Etwas dünn der Stoff”

Top return reasons

Gesamtgröße28%

Materialqualität25%

Farbe16%

Qualität insgesamt9%

Dünn4%

beworben Vs Tatsächliches Produkt3%

Nähen/Finish/Polieren2%

Komfort insgesamt2%

Kissen1%

Anzeigefarben1%

Common questions

Is bettwäsche 155x220 profitable to sell on Amazon Germany?: The niche generates €1.7M/yr across 183 tracked products. 4 of 25 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (64/100).
How competitive is the bettwäsche 155x220 niche?: 42 brands and 48 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in bettwäsche 155x220?: Top complaints mined from reviews: Materialqualität, Qualität insgesamt, Gesamtgröße. The return rate is 1.8%.
When does demand for bettwäsche 155x220 peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the bettwäsche 155x220 niche?: Listings span €8.52–€50.38; the average listing price is €22.58 (sweet spot $15–$100). The average incumbent carries 7,198 reviews — the moat a new listing must climb.

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bettwäsche 155x220

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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