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Bettdecke 240x220

soft demand (-47.9% this quarter) — Bettdecke 240x220 doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48

Market size 55Growth 1Conversion 40Competition 45Returns 77Price range 95Avg price 95Brand share 39Review moat 20Quality gap 25
This niche Category average · 4,240 niches

Is Bettdecke 240x220 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bettdecke 240x220 is a €389K/yr Amazon Germany market (280K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Bettdecke 240x220: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.9% over the last 90 days and 3.2% of searches end in a purchase.

€389K

revenue / yr

Units sold / yr10K
Search volume / yr-47.9%280K
Conversion rate3.2%
Avg price€43.38

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers14 · 17
Top-5 product click share58%
Open market19%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement86%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews13,127

Top Bettdecke 240x220 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

€0€19K€39K€58K€78K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

14%

  • Siebenschläfer26%
  • BEDSURE21%
  • Utopia Bedding16%
  • Aisbo10%
  • WAVVE7%
  • Welldora4%
  • Open — no brand owns it (8 brands, 14%)

Bettdecke 240x220 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume280KCVR3.2%Products22Brands14Top 5 Brands81%OOS Rate11.8%Rating4.6★Reviews13,127Avg BSR#50
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Top Bettdecke 240x220 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bettdecke 220x240129K/yr
  • decke 220x24044K/yr
  • bettdecke 240x22022K/yr
  • bettdecke 220x240 ganzjahresdecke12K/yr
  • duvet 220x24013K/yr
  • decke 240x2207K/yr
  • 220x240 bettdecke6K/yr
  • steppdecke 220x2405K/yr
  • bettdecke 220x2203K/yr
  • 240x220 cm bettdecke3K/yr

What reviews say buyers love and hate about Bettdecke 240x220

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Wärme22%

Warm

Komfort insgesamt15%

Gemütlich, super Qualität

Qualität insgesamt14%

Gemütlich, super Qualität

Preis-Leistungs-Verhältnis7%

Beste Investition

Weiches Gefühl7%

Das Material ist weich

What buyers complain about

66% of reviews
Wärme11%

Schon in kalten Nächten war es zu zweit zu warm, alleine gerade so ok

Preis-Leistungs-Verhältnis10%

Leergeld bezahlt

Geruch7%

Die erste Decke musste ich direkt zurückschicken, weil sie extrem unangenehm nach Daunen bzw. feucht-tierisch gerochen hat

Qualität insgesamt7%

leider keine Premiumqualität?

Materialqualität7%

Merkwürdiges knautschiges Material

Bettdecke 240x220 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
33%
2Dünn
16%
3Wärme
9%
4Qualität insgesamt
8%
5Materialqualität
5%

Common Bettdecke 240x220 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bettdecke 240x220 44/100 on Amazon Germany — Skip it. The niche generates €389K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -47.9% over the last 90 days.
Search demand for Bettdecke 240x220 on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.7× the quietest.