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bettdecke 240x220

Skip it

Soft demand (-47.9% this quarter) — this niche doesn't clear our bar today.

Market size 55Growth 1Conversion 40Competition 45Returns 77Price range 95Avg price 95Brand share 39Review moat 20Quality gap 25

Avg price

Incredible€43.38

avg listing price — sweet spot $15–$100

Price range

Incredible€18.43–€95.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Market size

Good€389K

€389K/yr · 280K searches

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,127.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-47.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bettdecke 240x220 is a €389K/yr Amazon Germany market (280K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bettdecke 240x220 market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
€347K–€434K
units × avg price
Conversion rate
3.2%
Avg BSR
#50
Page quality
0%
Prime
86%
Sponsored
86%
Out of stock
11.8%
Avg brand age
52 months
Avg seller age
194 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

14%

  • Siebenschläfer26%
  • BEDSURE21%
  • Utopia Bedding16%
  • Aisbo10%
  • WAVVE7%
  • Welldora4%
  • Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -47.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Top bettdecke 240x220 search terms

  • bettdecke 220x240129K/yr
  • decke 220x24044K/yr
  • bettdecke 240x22022K/yr
  • bettdecke 220x240 ganzjahresdecke12K/yr
  • duvet 220x24013K/yr
  • decke 240x2207K/yr
  • 220x240 bettdecke6K/yr
  • steppdecke 220x2405K/yr
  • bettdecke 220x2203K/yr
  • 240x220 cm bettdecke3K/yr
All search terms

Top bettdecke 240x220 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€19K10%€39K15%€58K20%€78K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about bettdecke 240x220

What buyers praise and complain about, mined from review topics.

What buyers love

Wärme22%

“Warm”

Komfort insgesamt15%

“Gemütlich, super Qualität”

Qualität insgesamt14%

“Gemütlich, super Qualität”

Preis-Leistungs-Verhältnis7%

“Beste Investition”

Weiches Gefühl7%

“Das Material ist weich”

Gewicht leicht6%

“Hat ein angenehmes Gewicht”

Gesamtgröße5%

“Decke ist Maßgerecht”

beworben Vs Tatsächliches Produkt4%

“Macht was sie soll”

Polster-/Stoffqualität3%

“super Decke”

Geruch3%

“Sie war absolut geruchsfrei”

What buyers complain about

Wärme11%

“Schon in kalten Nächten war es zu zweit zu warm, alleine gerade so ok”

Preis-Leistungs-Verhältnis10%

“Leergeld bezahlt”

Geruch7%

“Die erste Decke musste ich direkt zurückschicken, weil sie extrem unangenehm nach Daunen bzw. feucht-tierisch gerochen hat”

Qualität insgesamt7%

“leider keine Premiumqualität?”

Materialqualität7%

“Merkwürdiges knautschiges Material”

Dicke7%

“Die Decke wirkt recht dünn”

Benutzerfreundlichkeit6%

“somit für mich unbrauchbar”

Gesamtgröße5%

“Die Bettdecke passt nicht in den Bezug”

Heizung4%

“führt zu Wärmestau”

Atmungsaktivität3%

“Fühlt sich nicht atmungsaktiv an”

Top return reasons

Gesamtgröße33%
Dünn16%
Wärme9%
Qualität insgesamt8%
Materialqualität5%
beworben Vs Tatsächliches Produkt4%
Gewicht schwer4%
Geruch3%
Heizung2%
Geräuschpegel2%

Common questions

Is bettdecke 240x220 profitable to sell on Amazon Germany?
The niche generates €389K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -47.9%. Flapen's verdict: Skip it (44/100).
How competitive is the bettdecke 240x220 niche?
14 brands and 17 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in bettdecke 240x220?
Top complaints mined from reviews: Wärme, Preis-Leistungs-Verhältnis, Geruch. The return rate is 1.9%.
When does demand for bettdecke 240x220 peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the bettdecke 240x220 niche?
Listings span €18.43–€95.61; the average listing price is €43.38 (sweet spot $15–$100). The average incumbent carries 13,127 reviews — the moat a new listing must climb.