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Bettdecke 240x220

Fail

Demand is soft, at -47.9% this quarter, so Bettdecke 240x220 is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€389K/yr280K searches / yr
90-day growth
-47.9%search demand this quarter
Competition
58%top-5 click share · 14 brands · 17 sellers

Flapen Score

Bettdecke 240x220 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bettdecke 240x220 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bettdecke 240x220 market on Amazon at a glance

Shoppers on Amazon Germany searched for Bettdecke 240x220 280K times last year and spent an estimated €389K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €389K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-47.9%
Conversion, latest week
3.2%
Market size, estimated
€389Ka year
Peak month
October3.7× the quietest month
Top search term
bettdecke 220x240129K searches a year

02 · Price

A sale here is worth €43.38.

Listings sell for €43.38 on average, from €18.43 to €95.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €43.38 that is €11K to €22K a year per listing.

Average price
€43.38inside the $15 to $100 sweet spot
Price range
€18.43–€95.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€11K–€22K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #50 within Bettwaren & Bettwäsche. It carries 13,127 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
11.8%
Average rank
#50in Bettwaren & Bettwäsche
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
13,127per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Bettdecke 240x220 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

14%

  • Brand 126%
  • Brand 221%
  • Brand 316%
  • Brand 410%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (8 brands, 14%)

Demand

Bettdecke 240x220 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Bettdecke 240x220 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bettdecke 220x240129K/yr
  • decke 220x24044K/yr
  • bettdecke 240x22022K/yr
  • bettdecke 220x240 ganzjahresdecke12K/yr
  • duvet 220x24013K/yr
  • decke 240x2207K/yr
  • 220x240 bettdecke6K/yr
  • steppdecke 220x2405K/yr
  • bettdecke 220x2203K/yr
  • 240x220 cm bettdecke3K/yr

Reviews and returns

What reviews say buyers love and hate about Bettdecke 240x220

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Wärme”
11%of negative reviews mention “Wärme”
1.9%of orders come back
“Schon in kalten Nächten war es zu zweit zu warm, alleine gerade so ok”
A buyer, on “Wärme”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bettdecke 240x220 questions

Answered from the same tracked data.