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Bettdecke 200x220

soft demand (-24.5% this quarter) — Bettdecke 200x220 doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median

Market size 51Growth 13Conversion 42Competition 55Returns 89Price range 95Avg price 95Brand share 37Review moat 21Quality gap 25
This niche Category average · 4,240 niches

Is Bettdecke 200x220 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bettdecke 200x220 is a €294K/yr Amazon Germany market (270K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Bettdecke 200x220: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.5% over the last 90 days and 3.4% of searches end in a purchase.

€294K

revenue / yr

Units sold / yr10K
Search volume / yr-24.5%270K
Conversion rate3.4%
Avg price€32.25

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers16 · 19
Top-5 product click share52%
Open market17%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement88%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews11,058

Top Bettdecke 200x220 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€12K€24K€35K€47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

19

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

13%

  • Siebenschläfer26%
  • Utopia Bedding20%
  • WAVVE12%
  • Aisbo12%
  • John Cotton12%
  • FH FAM' HOME HOME COSINESS5%
  • Open — no brand owns it (10 brands, 13%)

Bettdecke 200x220 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume270KCVR3.4%Products24Brands16Top 5 Brands83%OOS Rate13.1%Rating4.6★Reviews11,058Avg BSR#48
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Top Bettdecke 200x220 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bettdecke 200x220170K/yr
  • decke 200x22022K/yr
  • 4 jahreszeiten bettdecke 200x22013K/yr
  • bettdecke 200x220 4 jahreszeiten10K/yr
  • bettdecke 220x20010K/yr
  • bettdecke 200x220 baumwolle5K/yr
  • 200x220 bettdecke5K/yr
  • decke 220x2004K/yr
  • oberbett 200x2203K/yr
  • duvet 200x2204K/yr

What reviews say buyers love and hate about Bettdecke 200x220

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Qualität insgesamt21%

Good product

Wärme18%

ideal für warme Nächte

Preis-Leistungs-Verhältnis12%

Preis ist super fair

Komfort insgesamt11%

Super bequeme Decke

Weiches Gefühl8%

Warm und weich

What buyers complain about

71% of reviews
Qualität insgesamt25%

Schlechte Qualität und sehr dünn

Dicke19%

Am Anfang denkt man oh sehr dünn

Waschechtheit6%

Ich vermute, dass meine 7 kg Waschmaschine sie nicht gut waschen kann, da es in der Trommel zu eng werden wird

Gesamtgröße6%

Ich staune darüber, wie groß

Geschenk Zweck6%

aber nicht weider dazu sagen da es ein Verschenk artikel war.

Bettdecke 200x220 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
41%
2Dünn
19%
3Wärme
12%
4Qualität insgesamt
6%
5Materialqualität
5%

Common Bettdecke 200x220 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bettdecke 200x220 48/100 on Amazon Germany — Skip it. The niche generates €294K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -24.5% over the last 90 days.
Search demand for Bettdecke 200x220 on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 3.2× the quietest.