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Bettdecke 200x220

Fail

Demand is soft, at -24.5% this quarter, so Bettdecke 200x220 is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€294K/yr270K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
52%top-5 click share · 16 brands · 19 sellers

Flapen Score

Bettdecke 200x220 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bettdecke 200x220 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bettdecke 200x220 market on Amazon at a glance

Shoppers on Amazon Germany searched for Bettdecke 200x220 270K times last year and spent an estimated €294K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €294K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
3.4%
Market size, estimated
€294Ka year
Peak month
November3.2× the quietest month
Top search term
bettdecke 200x220170K searches a year

02 · Price

A sale here is worth €32.25.

Listings sell for €32.25 on average, from €18.91 to €72.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €32.25 that is €8K to €16K a year per listing.

Average price
€32.25inside the $15 to $100 sweet spot
Price range
€18.91–€72.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€8K–€16K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #48 within Bettwaren & Bettwäsche. It carries 11,058 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
79%
Out of stock, average day
13.1%
Average rank
#48in Bettwaren & Bettwäsche
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
11,058per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bettdecke 200x220 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

19

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

13%

  • Brand 126%
  • Brand 220%
  • Brand 312%
  • Brand 412%
  • Brand 512%
  • Brand 65%
  • Open — no brand owns it (10 brands, 13%)

Demand

Bettdecke 200x220 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Bettdecke 200x220 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bettdecke 200x220170K/yr
  • decke 200x22022K/yr
  • 4 jahreszeiten bettdecke 200x22013K/yr
  • bettdecke 200x220 4 jahreszeiten10K/yr
  • bettdecke 220x20010K/yr
  • bettdecke 200x220 baumwolle5K/yr
  • 200x220 bettdecke5K/yr
  • decke 220x2004K/yr
  • oberbett 200x2203K/yr
  • duvet 200x2204K/yr

Reviews and returns

What reviews say buyers love and hate about Bettdecke 200x220

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Qualität insgesamt”
1.3%of orders come back
“Schlechte Qualität und sehr dünn”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bettdecke 200x220 questions

Answered from the same tracked data.