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Bettdecke 200x200cm

soft demand (-37.7% this quarter) — Bettdecke 200x200cm doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48

Market size 66Growth 6Conversion 49Competition 41Returns 88Price range 95Avg price 95Brand share 30Review moat 18Quality gap 24
This niche Category average · 4,240 niches

Is Bettdecke 200x200cm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bettdecke 200x200cm is a €645K/yr Amazon Germany market (520K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Bettdecke 200x200cm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.7% over the last 90 days and 4.0% of searches end in a purchase.

€645K

revenue / yr

Units sold / yr25K
Search volume / yr-37.7%520K
Conversion rate4.0%
Avg price€31.38

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 14
Top-5 product click share60%
Open market13%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement95%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews17,426

Top Bettdecke 200x200cm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€64K€129K€193K€258K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

6%

  • Utopia Bedding34%
  • Siebenschläfer20%
  • WAVVE13%
  • John Cotton11%
  • CozyLux10%
  • BEDSURE6%
  • Open — no brand owns it (4 brands, 6%)

Bettdecke 200x200cm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume520KCVR4.0%Products19Brands10Top 5 Brands87%OOS Rate5.9%Rating4.6★Reviews17,426Avg BSR#38
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Top Bettdecke 200x200cm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bettdecke 200x200cm265K/yr
  • decke 200x20080K/yr
  • bettdecke 200x20051K/yr
  • 200x200 bettdecke28K/yr
  • duvet 200x20017K/yr
  • steppdecke 200x20014K/yr
  • 2x2m bettdecke15K/yr
  • bettdecke 200x200cm 4 jahreszeiten12K/yr
  • blanket 200x20020K/yr
  • ganzjahresdecke 200x2007K/yr

What reviews say buyers love and hate about Bettdecke 200x200cm

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt25%

Super Produkt

Wärme20%

und warm

Komfort insgesamt10%

Super weich und gemütlich

Preis-Leistungs-Verhältnis8%

Preis-Leistung

Weiches Gefühl7%

Super weiche Decke

What buyers complain about

67% of reviews
Dicke24%

Dicker als erwartet

Nähen/Finish/Polieren8%

Nahtstellen waren nicht gut vernäht tlw eingerissen

Gesamtgröße7%

Decke entspricht nicht 2 m x 2 m viel zu klein kam mit ziehfäden an

Gewicht schwer7%

Leider zu schwer

Geruch7%

weg war der Geruch

Bettdecke 200x200cm return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
40%
2Dünn
20%
3Qualität insgesamt
10%
4Materialqualität
6%
5Wärme
4%

Common Bettdecke 200x200cm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bettdecke 200x200cm 46/100 on Amazon Germany — Skip it. The niche generates €645K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -37.7% over the last 90 days.
Search demand for Bettdecke 200x200cm on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 3.1× the quietest.