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Bettdecke 200x200cm

Fail

Demand is soft, at -37.7% this quarter, so Bettdecke 200x200cm is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€645K/yr520K searches / yr
90-day growth
-37.7%search demand this quarter
Competition
60%top-5 click share · 10 brands · 14 sellers

Flapen Score

Bettdecke 200x200cm against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bettdecke 200x200cm is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bettdecke 200x200cm market on Amazon at a glance

Shoppers on Amazon Germany searched for Bettdecke 200x200cm 520K times last year and spent an estimated €645K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 520K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €645K a year.

Searches, last 12 months
520K
Growth, 90 days vs prior 90
-37.7%
Conversion, latest week
4.0%
Market size, estimated
€645Ka year
Peak month
November3.1× the quietest month
Top search term
bettdecke 200x200cm265K searches a year

02 · Price

A sale here is worth €31.38.

Listings sell for €31.38 on average, from €15.65 to €79.36. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €31.38 that is €24K to €31K a year per listing.

Average price
€31.38inside the $15 to $100 sweet spot
Price range
€15.65–€79.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€24K–€31K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #38 within Bettwaren & Bettwäsche. It carries 17,426 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
89%
Out of stock, average day
5.9%
Average rank
#38in Bettwaren & Bettwäsche
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
17,426per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Bettdecke 200x200cm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

6%

  • Brand 134%
  • Brand 220%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 66%
  • Open — no brand owns it (4 brands, 6%)

Demand

Bettdecke 200x200cm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Bettdecke 200x200cm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bettdecke 200x200cm265K/yr
  • decke 200x20080K/yr
  • bettdecke 200x20051K/yr
  • 200x200 bettdecke28K/yr
  • duvet 200x20017K/yr
  • steppdecke 200x20014K/yr
  • 2x2m bettdecke15K/yr
  • bettdecke 200x200cm 4 jahreszeiten12K/yr
  • blanket 200x20020K/yr
  • ganzjahresdecke 200x2007K/yr

Reviews and returns

What reviews say buyers love and hate about Bettdecke 200x200cm

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Dicke”
1.4%of orders come back
“Dicker als erwartet”
A buyer, on “Dicke”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bettdecke 200x200cm questions

Answered from the same tracked data.