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55

bettdecke 135x200

Worth a look

Shows a sweet-spot price point ($26.70 avg), but soft demand (-23.0% this quarter) keeps it on the watch list.

Market size 90Growth 14Conversion 40Competition 55Returns 91Price range 91Avg price 95Brand share 55Review moat 19Quality gap 21

Avg price

Incredible€26.70

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great€12.28–€67.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€1.7M

€1.7M/yr · 2.0M searches

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad15,014

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-23.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bettdecke 135x200 is a €1.7M/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bettdecke 135x200 market data

Units sold / yr
80K–100K
avg 3,000–4,000/product
Revenue / yr
€2.1M–€2.7M
units × avg price
Conversion rate
3.2%
Avg BSR
#36
Page quality
0%
Prime
85%
Sponsored
100%
Out of stock
6.4%
Avg brand age
57 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

20

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

22%

  • Siebenschläfer31%
  • Utopia Bedding16%
  • John Cotton9%
  • sleepling8%
  • WAVVE6%
  • BEDSURE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.
90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top bettdecke 135x200 search terms

  • bettdecke 135x200763K/yr
  • bettdecke477K/yr
  • bettdecken131K/yr
  • duvet91K/yr
  • 4 jahreszeiten bettdecken 135 x 20086K/yr
  • steppdecke52K/yr
  • steppdecke 135x20052K/yr
  • quilt45K/yr
  • ganzjahresdecke 135x20049K/yr
  • bettzeug36K/yr
All search terms

Top bettdecke 135x200 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€173K20%€345K30%€518K40%€691K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about bettdecke 135x200

What buyers praise and complain about, mined from review topics.

What buyers love

Wärme17%

“Super warm”

Qualität insgesamt16%

“Super Produkt”

Komfort insgesamt12%

“Comfortabel”

Gewicht leicht11%

“Wunderbar leicht und angenehm”

Preis-Leistungs-Verhältnis7%

“Super Produkt für kleines Geld”

Weiches Gefühl6%

“Das Material ist angenehm weich und fühlt sich hochwertig an”

beworben Vs Tatsächliches Produkt4%

“Super Produkt, wie beschrieben”

Schlafqualität4%

“Man schläft viel besser darin”

Geruch3%

“stinkt NICHT”

Flaumigkeit2%

“super decke”

What buyers complain about

Dicke13%

“Viel zu dünn das Material”

Qualität insgesamt12%

“Ziemlich billig und defekt”

Gesamtgröße10%

“die Einziehdecke ist zu klein”

Wärme8%

“Mir ist es normalerweise im Laufe der Nacht zu warm im Bett”

beworben Vs Tatsächliches Produkt7%

“Falschinformation und sehr schmutzig”

Geräuschpegel3%

“Macht Geräusche, geht zurück”

Atmungsaktivität3%

“Nicht atmungsaktiv”

Heizung3%

“Hält mich nicht warm”

Haltbarkeit2%

“ist schon von alleine abgefallen”

Materialqualität2%

“Material ist nicht hervorragend”

Top return reasons

Dünn21%
Gesamtgröße19%
Wärme10%
Qualität insgesamt10%
Materialqualität9%
Dicke4%
Gewicht schwer4%
beworben Vs Tatsächliches Produkt3%
Geruch2%
Atmungsaktivität2%

Common questions

Is bettdecke 135x200 profitable to sell on Amazon Germany?
The niche generates €1.7M/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the bettdecke 135x200 niche?
14 brands and 20 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in bettdecke 135x200?
Top complaints mined from reviews: Dicke, Qualität insgesamt, Gesamtgröße. The return rate is 1.2%.
When does demand for bettdecke 135x200 peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the bettdecke 135x200 niche?
Listings span €12.28–€67.97; the average listing price is €26.70 (sweet spot $15–$100). The average incumbent carries 15,014 reviews — the moat a new listing must climb.