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Bettdecke 135x200

Bettdecke 135x200 shows a sweet-spot price point ($26.70 avg), but soft demand (-23.0% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 20% of 4,240 Küche, Haushalt & Wohnen niches · +7 vs the category median of 48

Market size 90Growth 14Conversion 40Competition 55Returns 91Price range 91Avg price 95Brand share 55Review moat 19Quality gap 21
This niche Category average · 4,240 niches

Is Bettdecke 135x200 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bettdecke 135x200 is a €1.7M/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Bettdecke 135x200: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.0% over the last 90 days and 3.2% of searches end in a purchase.

€1.7M

revenue / yr

Units sold / yr100K
Search volume / yr-23.0%2.0M
Conversion rate3.2%
Avg price€26.70

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers14 · 20
Top-5 product click share52%
Open market28%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews15,014

Top Bettdecke 135x200 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€173K€345K€518K€691K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

22%

  • Siebenschläfer31%
  • Utopia Bedding16%
  • John Cotton9%
  • sleepling8%
  • WAVVE6%
  • BEDSURE6%

Bettdecke 135x200 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR3.2%Products20Brands14Top 5 Brands72%OOS Rate6.4%Rating4.7★Reviews15,014Avg BSR#36
90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top Bettdecke 135x200 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bettdecke 135x200763K/yr
  • bettdecke477K/yr
  • bettdecken131K/yr
  • duvet91K/yr
  • 4 jahreszeiten bettdecken 135 x 20086K/yr
  • steppdecke52K/yr
  • steppdecke 135x20052K/yr
  • quilt45K/yr
  • ganzjahresdecke 135x20049K/yr
  • bettzeug36K/yr

What reviews say buyers love and hate about Bettdecke 135x200

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Wärme17%

Super warm

Qualität insgesamt16%

Super Produkt

Komfort insgesamt12%

Comfortabel

Gewicht leicht11%

Wunderbar leicht und angenehm

Preis-Leistungs-Verhältnis7%

Super Produkt für kleines Geld

What buyers complain about

62% of reviews
Dicke13%

Viel zu dünn das Material

Qualität insgesamt12%

Ziemlich billig und defekt

Gesamtgröße10%

die Einziehdecke ist zu klein

Wärme8%

Mir ist es normalerweise im Laufe der Nacht zu warm im Bett

beworben Vs Tatsächliches Produkt7%

Falschinformation und sehr schmutzig

Bettdecke 135x200 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Dünn
21%
2Gesamtgröße
19%
3Wärme
10%
4Qualität insgesamt
10%
5Materialqualität
9%

Common Bettdecke 135x200 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bettdecke 135x200 55/100 on Amazon Germany — Worth a look. The niche generates €1.7M/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -23.0% over the last 90 days.
Search demand for Bettdecke 135x200 on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.5× the quietest.