Bett
MaybeAn estimated 0.7% of orders come back. But buyers convert on only 0.3% of searches, so Bett is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +16 vs the category median of 4864
- Market size
- €3.7M/yr9.3M searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 15%top-5 click share · 43 brands · 48 sellers
Flapen Score
Bett against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bett is stronger. Inside it, weaker.
Market
The Bett market on Amazon at a glance
Shoppers on Amazon Germany searched for Bett 9.3M times last year and spent an estimated €3.7M. The top 5 brands take 58% of clicks. Demand peaks in Nov. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 9.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.7M a year.
- Searches, last 12 months
- 9.3M
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 0.3%
- Market size, estimated
- €3.7Ma year
- Peak month
- November1.7× the quietest month
- Top search term
- bett2.0M searches a year
02 · Price
A sale here is worth €151.43.
Listings sell for €151.43 on average, from €34.13 to €589.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At €151.43 that is €15K to €38K a year per listing.
- Average price
- €151.43above the $15 to $100 sweet spot
- Price range
- €34.13–€589.02
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €15K–€38K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #78 within Schlafzimmer. It carries 452 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 31%
- Out of stock, average day
- 9.9%
- Average rank
- #78in Schlafzimmer
- Average rating
- 4.28 starsAmazon Germany average 4.37 stars
- Average reviews
- 452per listing
- Listings tracked
- 172
04 · Newcomers
68 of last year's 92 launches cleared the first-year sales bar.
92 products launched here in the last 12 months. 68 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 92
- Successful launches
- 68Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Bett products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
43 falling
Sellers
48
Top-5 brand share
58%
Top 20: 92%
Top-5 click share
15%
Top 20: 33%
Open market
38%
- Brand 126%
- Brand 215%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Bett search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Bett search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bett2.0M/yr
- bett 140x2001.3M/yr
- bett 180x200808K/yr
- bett 90x200569K/yr
- boxspringbett 140x200665K/yr
- bett 160x200518K/yr
- bett 120x200490K/yr
- bed341K/yr
- bettgestell 140x200330K/yr
- betten bettrahmen & lattenroste126K/yr
Reviews and returns
What reviews say buyers love and hate about Bett
We read the reviews and the return reasons for every product selling here.
“Der Aufbau dauert”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bett questions
Answered from the same tracked data.









