Besteck Zwilling
FailDemand is soft, at -10.5% this quarter, so Besteck Zwilling is a Fail.
- Flapen Score
- 46 / 100Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 4846
- Market size
- €116K/yr77K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 39%top-5 click share · 21 brands · 219 sellers
Flapen Score
Besteck Zwilling against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Besteck Zwilling is stronger. Inside it, weaker.
Market
The Besteck Zwilling market on Amazon at a glance
Shoppers on Amazon Germany searched for Besteck Zwilling 77K times last year and spent an estimated €116K. The top 5 brands take 87% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €116K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 2.3%
- Market size, estimated
- €116Ka year
- Top search term
- zwilling besteck31K searches a year
02 · Price
A sale here is worth €64.91.
Listings sell for €64.91 on average, from €7.55 to €176.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €64.91 that is €0 to €6K a year per listing.
- Average price
- €64.91inside the $15 to $100 sweet spot
- Price range
- €7.55–€176.22
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€6K
- Returns
- 1.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #171 within Besteck. It carries 1,351 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 91%
- Out of stock, average day
- 3.4%
- Average rank
- #171in Besteck
- Average rating
- 4.47 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,351per listing
- Listings tracked
- 46
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Besteck Zwilling products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ZWILLING Roseland Besteck Set 30-teilig Für 6 Personen Spülmaschinengeeignet Edelstahl Poliert Silber
- Price
- €53.68
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 2y ago

ZWILLING Roseland Besteck Set 60-teilig Für 12 Personen Spülmaschinengeeignet Edelstahl Poliert Silber
- Price
- €89.06
- Rating
- 4.6/5
- Reviews
- 228
- Age
- 2y ago

WMF Boston Besteckset 30-teilig für 6 Personen Cromargan Edelstahl 18/10 poliert und rostfrei spülmaschinenfest Monobloc-Messer mit langlebiger Schärfe elegantes Essbesteck für Alltag und Gäste
- Price
- €45.62
- Rating
- 4.6/5
- Reviews
- 12,218
- Age
- 23y ago
![ZWILLING Newcastle Besteck Set 30-teilig Für 6 Personen 18/10 Edelstahl/Hochwertiger Klingenstahl Poliert Silber [plastikfreie Verpackung]](https://m.media-amazon.com/images/I/31kjXH-YIbL.jpg)
ZWILLING Newcastle Besteck Set 30-teilig Für 6 Personen 18/10 Edelstahl/Hochwertiger Klingenstahl Poliert Silber [plastikfreie Verpackung]
- Price
- €71.21
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 2y ago

Amazon Basics Essbesteck-Set mit Eckiger Rand Edelstahl 20 Stück Set für 4 Personen Silberfarben
- Price
- €12.89
- Rating
- 4.5/5
- Reviews
- 5,140
- Age
- 7y ago
Trending
estimated 90-day click momentum
WMF Habitum Besteck Set 12 Personen Essbesteck 60 teilig Monobloc-Messer Cromargan Edelstahl poliert glänzend spülmaschinenfest
- Price
- €96.23
- Rating
- 4.5/5
- Reviews
- 265
- Age
- 10y ago

WMF Alteo Edelstahl Besteck Set 6 Personen 30-teilig Besteck matt Monobloc-Messer Cromargan Edelstahl mattiert spülmaschinenfest
- Price
- €62.85
- Rating
- 4.5/5
- Reviews
- 1,078
- Age
- 10y ago

GRÄWE 10-teiliges Besteck-Set Porto für 2 Personen Edelstahl poliert in Kupfer - Ideal als Essbesteck spülmaschinengeeignet Tafelbesteck inkl. Messer Gabel Löffel Kaffeelöffel Kuchengabeln
- Price
- €12.23
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 4y ago

ZWILLING Swing Besteckset Für 12 Personen 68-teilig Mit Servicebesteck Edelstahl Poliert Silber
- Price
- €113.72
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 1y ago

WMF Verona Besteckset 12 Personen 60-teilig Monobloc-Messer Cromargan Edelstahl poliert glänzend spülmaschinengeeignet
- Price
- €121.17
- Rating
- 4.4/5
- Reviews
- 947
- Age
- 13y ago
Newest
by launch date
ZWILLING Cult Besteckset 68-tlg für 12 Personen Spülmaschinengeeignet 18/10 Edelstahl Mattiert Silber
- Price
- €119.40
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago

ZWILLING Swing Besteckset Für 12 Personen 68-teilig Mit Servicebesteck Edelstahl Poliert Silber
- Price
- €113.72
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 1y ago

ZWILLING Minimale Vintage Besteckset Für 12 Personen 68-teilig Mit Servicebesteck Edelstahl Gehämmert Silber
- Price
- €123.34
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago

200-teiliges Besteckset inkl. Besteckkasten - je 50 Stück Suppenlöffel Menümesser Menügabel Kaffeelöffel - Edelstahl - Spülmaschinenfest
- Price
- €129.21
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Silit Trend Besteck Set 6 Personen 30-teilig Monobloc-Messer Crominox Edelstahl poliert rostfrei kratzbeständig langlebig spülmaschinengeeignet
- Price
- €39.26
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
21 rising
Sellers
219
Est. top-5 brand share
87%
Top 20: 99%
Est. top-5 click share
39%
Top 20: 78%
Open market
11%
- ZWILLING55%
- WMF20%
- Amazon Basics4%
- Otto Koning4%
- GRÄWE3%
- Lentz1%
- Open — no brand owns it (15 brands, 11%)
Demand
Besteck Zwilling search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0× · 9 of 12 months tracked
Search terms
Top Besteck Zwilling search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zwilling besteck31K/yr
- besteck zwilling10K/yr
- besteck 4 personen set5K/yr
- besteck set 2 personen6K/yr
- besteck set zwilling7K/yr
- gastro besteck5K/yr
- messer gabel löffel5K/yr
- silit besteck8K/yr
Reviews and returns
What reviews say buyers love and hate about Besteck Zwilling
We read the reviews and the return reasons for every product selling here.
“Rosten in der Spülmaschine”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Besteck Zwilling questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









