Skip to content

Besteck Gold

Fail

Demand is soft, at -29.6% this quarter, so Besteck Gold is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€135K/yr270K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
46%top-5 click share · 25 brands · 30 sellers

Flapen Score

Besteck Gold against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Besteck Gold is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Besteck Gold market on Amazon at a glance

Shoppers on Amazon Germany searched for Besteck Gold 270K times last year and spent an estimated €135K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €135K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
1.5%
Market size, estimated
€135Ka year
Peak month
December5.0× the quietest month
Top search term
besteck gold71K searches a year

02 · Price

A sale here is worth €33.50.

Listings sell for €33.50 on average, from €13.33 to €145.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €33.50 that is €3K to €8K a year per listing.

Average price
€33.50inside the $15 to $100 sweet spot
Price range
€13.33–€145.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€3K–€8K
Returns
4.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 36.4% of listings are out of stock. The average listing ranks #254 within Besteck. It carries 1,297 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
36.4%
Average rank
#254in Besteck
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
1,297per listing
Listings tracked
33

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Besteck Gold products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

€0€5K€11K€16K€22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

30

Est. top-5 brand share

57%

Top 20: 96%

Est. top-5 click share

46%

Top 20: 87%

Open market

37%

  • Berglander22%
  • BEWOS11%
  • Alata11%
  • Bestdin7%
  • BSDLZCH6%
  • hunnycook5%

Demand

Besteck Gold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Besteck Gold search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • besteck gold71K/yr
  • goldenes besteck57K/yr
  • besteck gold spülmaschinenfest33K/yr
  • besteck set gold26K/yr
  • gold besteck19K/yr
  • goldenes besteck spülmaschinenfest13K/yr
  • besteckset gold9K/yr
  • besteck gold matt10K/yr
  • besteck set gold spülmaschinenfest8K/yr
  • besteck set 12 personen gold9K/yr

Reviews and returns

What reviews say buyers love and hate about Besteck Gold

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Qualität insgesamt”
4.9%of orders come back
“Schlechte Qualität, Messer schneiden null”
A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Besteck Gold questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data