Besteck

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.3M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

-10.6%

Conversion, latest week

2.3%

Market size, estimated

€3.3Ma year

Peak month

December2.0× the quietest month

Top search term

besteck set1.1M searches a year

Listings sell for €41.56 on average, from €7.55 to €135.57. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At €41.56 that is €83K to €104K a year per listing.

Average price

€41.56inside the $15 to $100 sweet spot

Price range

€7.55–€135.57

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

€83K–€104K

Returns

1.9%of orders · Amazon Germany median 1.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #29 within Besteck. It carries 2,280 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#29in Besteck

Average rating

4.38 starsAmazon Germany average 4.37 stars

Average reviews

2,280per listing

Listings tracked

36

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months