Besondere Kerzen
FailShoppers spend an estimated $7K a year here, so Besondere Kerzen is a Fail.
- Flapen Score
- 48 / 100Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median48
- Market size
- €7K/yr93K searches / yr
- 90-day growth
- -36.4%search demand this quarter
- Competition
- 29%top-5 click share · 38 brands · 61 sellers
Flapen Score
Besondere Kerzen against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Besondere Kerzen is stronger. Inside it, weaker.
Market
The Besondere Kerzen market on Amazon at a glance
Shoppers on Amazon Germany searched for Besondere Kerzen 93K times last year and spent an estimated €7K. The top 5 brands take 39% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -36.4%
- Conversion, latest week
- 0.6%
- Market size, estimated
- €7Ka year
- Peak month
- December10.3× the quietest month
- Top search term
- besondere kerzen21K searches a year
02 · Price
A sale here is worth €13.00.
Listings sell for €13.00 on average, from €7.02 to €19.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €13.00 that is €0 to €1K a year per listing.
- Average price
- €13.00under the $15 to $100 sweet spot
- Price range
- €7.02–€19.02
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #122 within Kerzen & Kerzenhalter. It carries 379 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 98%
- Out of stock, average day
- 27.2%
- Average rank
- #122in Kerzen & Kerzenhalter
- Average rating
- 4.42 starsAmazon Germany average 4.37 stars
- Average reviews
- 379per listing
- Listings tracked
- 48
04 · Newcomers
3 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Besondere Kerzen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
38 flat
Sellers
61
Top-5 brand share
39%
Top 20: 81%
Top-5 click share
29%
Top 20: 70%
Open market
56%
- Brand 111%
- Brand 28%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 64%
Demand
Besondere Kerzen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.3×
Search terms
Top Besondere Kerzen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- besondere kerzen21K/yr
- geschenk kerze11K/yr
- schöne kerze9K/yr
- duftkerze geschenk8K/yr
- kerzen zum verschenken11K/yr
- kerze mit deckel5K/yr
- schöne kerzen zum verschenken9K/yr
- besondere kerzen zum verschenken7K/yr
- soja kerzen7K/yr
- geschenk kerzen5K/yr
Reviews and returns
What reviews say buyers love and hate about Besondere Kerzen
We read the reviews and the return reasons for every product selling here.
“Kaum Duft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Besondere Kerzen questions
Answered from the same tracked data.









