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Besondere Kerzen

Fail

Shoppers spend an estimated $7K a year here, so Besondere Kerzen is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€7K/yr93K searches / yr
90-day growth
-36.4%search demand this quarter
Competition
29%top-5 click share · 38 brands · 61 sellers

Flapen Score

Besondere Kerzen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Besondere Kerzen is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Besondere Kerzen market on Amazon at a glance

Shoppers on Amazon Germany searched for Besondere Kerzen 93K times last year and spent an estimated €7K. The top 5 brands take 39% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-36.4%
Conversion, latest week
0.6%
Market size, estimated
€7Ka year
Peak month
December10.3× the quietest month
Top search term
besondere kerzen21K searches a year

02 · Price

A sale here is worth €13.00.

Listings sell for €13.00 on average, from €7.02 to €19.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €13.00 that is €0 to €1K a year per listing.

Average price
€13.00under the $15 to $100 sweet spot
Price range
€7.02–€19.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #122 within Kerzen & Kerzenhalter. It carries 379 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
27.2%
Average rank
#122in Kerzen & Kerzenhalter
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
379per listing
Listings tracked
48

04 · Newcomers

3 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Besondere Kerzen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

38 flat

Sellers

61

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

29%

Top 20: 70%

Open market

56%

  • Brand 111%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Besondere Kerzen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.3×

Search terms

Top Besondere Kerzen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • besondere kerzen21K/yr
  • geschenk kerze11K/yr
  • schöne kerze9K/yr
  • duftkerze geschenk8K/yr
  • kerzen zum verschenken11K/yr
  • kerze mit deckel5K/yr
  • schöne kerzen zum verschenken9K/yr
  • besondere kerzen zum verschenken7K/yr
  • soja kerzen7K/yr
  • geschenk kerzen5K/yr

Reviews and returns

What reviews say buyers love and hate about Besondere Kerzen

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geschenk Zweck”
31%of negative reviews mention “Geruch”
0.7%of orders come back
“Kaum Duft”
A buyer, on “Geruch”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Besondere Kerzen questions

Answered from the same tracked data.