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Benzinfeuerzeug

Benzinfeuerzeug shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48

Market size 93Growth 14Conversion 45Competition 65Returns 100Price range 79Avg price 95Brand share 8Review moat 24Quality gap 30
This niche Category average · 4,240 niches

Is Benzinfeuerzeug profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Benzinfeuerzeug is a €1.9M/yr Amazon Germany market (2.3M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Benzinfeuerzeug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.0% over the last 90 days and 3.6% of searches end in a purchase.

€1.9M

revenue / yr

Units sold / yr80K
Search volume / yr-22.0%2.3M
Conversion rate3.6%
Avg price€23.12

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 75
Top-5 product click share46%
Open market3%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement53%
New entrants (1y)4· 3 succeeded
Avg rating4.6★
Avg reviews6,305

Top Benzinfeuerzeug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€94K€188K€282K€376K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

75

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

1%

  • Zippo83%
  • Okaei5%
  • Geschenkfreude4%
  • polar-effekt3%
  • blntackle762%
  • TOM2%
  • Open — no brand owns it (1 brand, 1%)

Benzinfeuerzeug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.3MCVR3.6%Products32Brands7Top 5 Brands97%OOS Rate0.0%Rating4.6★Reviews6,305Avg BSR#246
90K70KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Top Benzinfeuerzeug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zippo feuerzeug758K/yr
  • zippo670K/yr
  • zippo benzin173K/yr
  • feuerzeugbenzin128K/yr
  • benzinfeuerzeug106K/yr
  • benzin feuerzeug61K/yr
  • zippo lighter26K/yr
  • feuerzeug zippo33K/yr
  • zippo feuerzeug limited edition36K/yr
  • zippo original25K/yr

What reviews say buyers love and hate about Benzinfeuerzeug

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt31%

Super Produkt

Preis-Leistungs-Verhältnis16%

Für den Preis echt cool

Geschenk Zweck9%

Geschenkidee

beworben Vs Tatsächliches Produkt9%

Produkt macht, was es soll

Gesamtgröße7%

Passt

What buyers complain about

78% of reviews
Qualität insgesamt15%

Schlechte Qualität, kaputt nach einer Woche

Haltbarkeit15%

defekt nach 6 Monaten

beworben Vs Tatsächliches Produkt12%

Das Foto was ich hochgeladen hatte, war dagegen sehr Kontrastreich

Farbe11%

Falsche farbe

Gesamtgröße6%

Stückzahl passt nicht

Benzinfeuerzeug return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
24%
2beworben Vs Tatsächliches Produkt
24%
3Gesamtgröße
15%
4Kompatibilität – insgesamt
7%
5Funktionalität insgesamt
4%

Common Benzinfeuerzeug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Benzinfeuerzeug 54/100 on Amazon Germany — Worth a look. The niche generates €1.9M/yr across 32 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved -22.0% over the last 90 days.
Search demand for Benzinfeuerzeug on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.6× the quietest.