Is benzinfeuerzeug profitable to sell on Amazon Germany?

The niche generates €1.9M/yr across 32 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the benzinfeuerzeug niche?

7 brands and 75 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in benzinfeuerzeug?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.

When does demand for benzinfeuerzeug peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the benzinfeuerzeug niche?

Listings span €5.15–€55.26; the average listing price is €23.12 (sweet spot $15–$100). The average incumbent carries 6,305 reviews — the moat a new listing must climb.

benzinfeuerzeug

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€23.12

avg listing price — sweet spot $15–$100

Market size

Great€1.9M

€1.9M/yr · 2.3M searches

Price range

Great€5.15–€55.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,305.41

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.0%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, benzinfeuerzeug is a €1.9M/yr Amazon Germany market (2.3M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

benzinfeuerzeug market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: €1.4M–€1.8M; units × avg price
Conversion rate: 3.6%
Avg BSR: #246
Page quality: 0%
Prime: 78%
Sponsored: 53%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

Zippo83%
Okaei5%
Geschenkfreude4%
polar-effekt3%
blntackle762%
TOM2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top benzinfeuerzeug search terms

zippo feuerzeug758K/yr -22.3%1.2% conv.
zippo670K/yr -22.9%1.1% conv.
zippo benzin173K/yr -13.5%12.0% conv.
feuerzeugbenzin128K/yr -22.9%9.3% conv.
benzinfeuerzeug106K/yr -44.8%0.6% conv.
benzin feuerzeug61K/yr -7.5%0.8% conv.
zippo lighter26K/yr -4.5%1.0% conv.
feuerzeug zippo33K/yr -13.2%0.9% conv.
zippo feuerzeug limited edition36K/yr -9.4%0.1% conv.
zippo original25K/yr -17.6%0.5% conv.

All search terms

Top benzinfeuerzeug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zippo Benzin Feuerzeug Chrom Standard gebürstet Regular Sturmfeuerzeug

Zippo€16.664.6★32,512 rev

Feuerzeugbenzin ZIPPO 6x Zippo Benzin Original Benzin je 125 ml

Zippo€15.534.8★3,298 rev

Zippo Feuerzeugbenzin 125ml Hochwertiges EU Benzin Weiße Verpackung - Ideal für Sturmfeuerzeuge - Sauber und ergiebig

Zippo€5.224.7★10,939 rev

Zippo Sturmfeuerzeug - Street Chrome Base Model - Nachfüllbar - Wiederverwendbar - Windfestes Design - Geschenkbox - Made in USA

Zippo€15.874.6★32,408 rev

Zippo Sturmfeuerzeug - Street Brass Base Model - Nachfüllbar - Wiederverwendbar - Windfestes Design - Geschenkbox - Made in USA

Zippo€23.074.6★5,107 rev

Newest

by launch date

OKAEI Feuerzeugbenzin Set 125 ml + 9 Feuersteine Hochreines Benzin für Feuerzeuge & Stabfeuerzeuge Universelle Feuerzeugflints Saubere Verbrennung Schnelles Zünden Geringer Geruch Made in EU

Okaei€5.9046 rev

7mo ago

Zippo Sturmfeuerzeug - Colourful Dragon 540 Tumbled Brass Fusion - Nachfüllbar - Wiederverwendbar - Windfestes Design - Geschenkbox - Made in USA

Zippo€55.261,733 rev

11mo ago

Zippo Feuerzeugbenzin 125ml Hochwertiges EU Benzin Weiße Verpackung - Ideal für Sturmfeuerzeuge - Sauber und ergiebig

Zippo€5.2210,939 rev

11mo ago

Contento | Zippo Feuerzeug mit Gravur | Personalisiertes Sturmfeuerzeug mit Foto und Text Gravur Geschenkidee Vatertag | Sturmfeuerzeug mit Deinem Foto und Wunschtext | Chrom Exklusives Zippo

contento€35.33134 rev

1y ago

Zippo Sturmfeuerzeug - Street Brass Base Model - Nachfüllbar - Wiederverwendbar - Windfestes Design - Geschenkbox - Made in USA

Zippo€23.075,107 rev

3y ago

What buyers say about benzinfeuerzeug

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Super Produkt”

Preis-Leistungs-Verhältnis16%

“Für den Preis echt cool”

Geschenk Zweck9%

“Geschenkidee”

beworben Vs Tatsächliches Produkt9%

“Produkt macht, was es soll”

Gesamtgröße7%

“Passt”

Benutzerfreundlichkeit4%

“Super praktisch”

Effizienz3%

“Funktioniert klasse”

Stärke3%

“robust”

Feuerwiderstand3%

“Die Flamme ist hervorragend”

Design insgesamt3%

“Schönes Design”

What buyers complain about

Qualität insgesamt15%

“Schlechte Qualität, kaputt nach einer Woche”

Haltbarkeit15%

“defekt nach 6 Monaten”

beworben Vs Tatsächliches Produkt12%

“Das Foto was ich hochgeladen hatte, war dagegen sehr Kontrastreich”

Farbe11%

“Falsche farbe”

Gesamtgröße6%

“Stückzahl passt nicht”

Preis-Leistungs-Verhältnis6%

“Das ist in Anbetracht des Preises sehr schade”

Funktionalität insgesamt4%

“funktioniert nicht mehr”

Druckqualität4%

“Nicht schön gedruckt”

Auslaufsicher4%

“Nach 4 Monaten strömt Gas heraus”

Geruch3%

“riecht ein bisschen nach Benzin”

Top return reasons

Farbe24%

beworben Vs Tatsächliches Produkt24%

Gesamtgröße15%

Kompatibilität – insgesamt7%

Funktionalität insgesamt4%

Geruch4%

Auslaufsicher3%

Qualität insgesamt3%

Preis-Leistungs-Verhältnis2%

Kratzfestigkeit2%

Common questions

Is benzinfeuerzeug profitable to sell on Amazon Germany?: The niche generates €1.9M/yr across 32 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the benzinfeuerzeug niche?: 7 brands and 75 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in benzinfeuerzeug?: Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
When does demand for benzinfeuerzeug peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the benzinfeuerzeug niche?: Listings span €5.15–€55.26; the average listing price is €23.12 (sweet spot $15–$100). The average incumbent carries 6,305 reviews — the moat a new listing must climb.